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The global social trading platform market was valued at USD 3.2 billion in 2024 and is projected to grow at a CAGR of 9% between 2025 and 2034. The increase in online trading activities among retail investors is significantly driving the growth of the market.
As more individuals seek to manage their investments independently, platforms offering social trading functionalities such as copy trading and peer-driven insights are becoming increasingly attractive. For instance, according to the National Bureau of Economic Research, they reported, daily trading frequency nearly doubles (a 96 percent rise) and daily turnover the fraction of balances traded increases by 55%.
Retail investors leverage these platforms to make informed decisions by following experienced traders, thereby reducing the complexity of financial markets. This trend is further accelerated by the growing adoption of smartphones, improved internet access, and a shift toward digital financial services. The ease of access, combined with user-friendly tools and educational resources, has led to an influx of retail traders, thus expanding the market.
Report Attribute | Details |
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Base Year: | 2024 |
Social Trading Platform Market Size in 2024: | USD 3.2 Billion |
Forecast Period: | 2025 to 2034 |
Forecast Period 2025 to 2034 CAGR: | 9% |
2034 Value Projection: | USD 6.7 Billion |
Historical Data for: | 2021 – 2024 |
No. of Pages: | 180 |
Tables, Charts & Figures: | 200 |
Segments covered: | Platform, Asset Class, End Use |
Growth Drivers: |
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Pitfalls & Challenges: |
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Moreover, mobile applications are a key growth driver in the social trading platform market. These apps allow users to access trading platforms anytime and anywhere, enhancing convenience for both novice and experienced investors. By implementing mobile-first strategies, platforms attract a broader audience by offering real-time market data, seamless transactions, and social interaction features on smartphones. This convenience particularly appeals to younger, tech-savvy investors who prefer mobile devices over traditional desktops. Additionally, mobile apps boost user engagement through features like push notifications, instant alerts, and intuitive interfaces, enriching the overall trading experience.
Social trading platforms are witnessing significant technological advancement in the integration of advanced technologies such as AI, machine learning, and data analytics. AI and machine learning enable advanced tools such as algorithmic trading and personalized investment strategies, allowing platforms to offer tailored recommendations and automate complex tasks. Data analytics aids in assessing market trends, improving decision-making, and refining trading strategies, thereby enhancing the user experience. These technologies not only boost trading accuracy and efficiency but also attract a broader range of retail investors by providing more accessible and intelligent platforms. As platforms integrate these technologies, they foster greater engagement, drive market expansion, and enhance user confidence in social trading as a viable financial solution.
For instance, in July 2024, Finequities partnered with ViewTrade to develop an AI-powered social trading platform, enhancing the investment experience for users. This collaboration aims to leverage ViewTrade's advanced trading technology to create a community-focused environment where investors can share insights and replicate successful trading strategies. The platform utilizes artificial intelligence to connect users, offering personalized investment recommendations and market insights. Users can trade all listed US equities and ETFs, along with several cryptocurrencies, without incurring monthly fees or minimum deposit requirements. The platform promotes cost-effective trading with no commissions on transactions, making it accessible for a broader audience.
The complex and evolving regulatory landscapes pose a significant challenge for the social trading platform industry. As these platforms operate across various regions, they must navigate diverse financial regulations, which can delay market entry or limit operations. Regulatory requirements vary in areas such as data privacy, customer protection, and financial compliance, leading to increased operational costs. For instance, stricter rules in Europe or North America could impact platform functionalities, while emerging markets may lack established guidelines. This uncertainty complicates business strategies and may deter new entrants or slow the market's growth.
Based on the platform, the market is segmented into web-based platforms and mobile-based platforms. In 2024, the web-based platforms segment accounted for over 55% of the market share and is expected to exceed USD 3.5 billion by 2034. Web-based platforms lead the social trading platform market due to their accessibility, ease of use, and multi-device compatibility. Users can access trading tools and social features directly through standard web browsers on desktops or laptops, eliminating the need for specific installations. These platforms offer robust features such as real-time charting, seamless social feed integration, and advanced data visualization tools. Professional traders and analysts prefer web-based platforms for their larger screen displays, which provide detailed insights. Additionally, the scalability of these web solutions allows for integration with advanced AI tools and APIs, catering to both novice and experienced traders. Their compatibility with various operating systems further enhances user engagement and contributes to higher adoption rates in the market.
Based on the end use, the market is divided into individual traders and institutional traders. The individual traders segment held around 79% of the market share in 2024. The individual traders segment dominates the overall market due to its accessibility and user-centric design.
Social trading platforms simplify complex trading processes, offer features like copy trading, and enable users to replicate the strategies of experienced traders, thereby lowering the barriers to entry for individual investors. This particularly appeals to novice traders who lack the expertise or time to analyze markets independently. Additionally, the integration of social networking features fosters a sense of community and collaboration, encouraging participation among retail investors. The growing adoption of smartphones and increased internet penetration has further expanded the user base in this segment. With platforms emphasizing ease of use and affordability, individual traders are leveraging these tools for diversified portfolios and enhanced financial literacy.
In 2024, the North America region accounted for a market share of over 30% and is expected to exceed USD 2 billion by 2034. U.S. leads the market in the North America region and is expected to exceed USD 1.5 billion by 2034. The U.S. dominates the social trading platform market, driven by its robust financial infrastructure and rapid adoption of advanced trading technologies. Platforms like eToro and Robinhood have gained significant traction due to extensive internet penetration and widespread smartphone usage. Individual traders, seeking simplified and collaborative trading methods, propel the market's growth. The regulatory environment, ensuring transparency, attracts both novice and experienced traders. Additionally, the growing interest in cryptocurrencies and alternative assets further accelerates market expansion, as platforms cater to diverse investment needs.
Europe is a leading region in the social trading platform industry, driven by its mature financial landscape and robust regulatory frameworks that support social trading growth. The UK, Germany, and France lead the market, with a growing number of retail investors seeking accessible and collaborative trading solutions. The region benefits from advanced internet infrastructure, high smartphone penetration, and increasing interest in cryptocurrencies and forex trading. Additionally, European users are attracted to platforms offering transparency, social interaction, and educational content, making social trading popular among individual traders.
The Asia Pacific (APAC) region is rapidly emerging as a significant market for social trading platforms, driven by the rise of retail investors, increased smartphone usage, and growing internet penetration. Countries such as India, China, and those in Southeast Asia are witnessing heightened interest in mobile-based trading solutions, including forex and cryptocurrency. The expanding middle class and increasing financial literacy in the region further contribute to market growth. By offering low-cost, accessible investment opportunities, social trading platforms attract a broad demographic, from novice traders to experienced investors.
The social trading platform industry in the MEA region, particularly in Gulf countries like Saudi Arabia and the UAE, is expanding due to increasing digital adoption. Mobile trading and fintech innovations are driving this growth, although regulatory frameworks are still developing. In Latin America, social trading is gaining momentum, especially in Brazil and Mexico, as retail investors seek alternative investment solutions amid economic volatility and rising internet penetration.
Robinhood, eToro, and OctaFX collectively held a substantial market share of over 14% in the market in 2024. Robinhood is committed to democratizing access to advanced trading tools through its user-friendly platforms, particularly Robinhood Legend, a customizable desktop interface. The company has introduced near 24/7 futures trading and low-cost index options to attract active traders. By prioritizing customer education with resources like videos and tutorials, Robinhood ensures users understand complex trading instruments. These initiatives aim to expand its user base and solidify its position in the social trading market.
eToro leverages its social trading features, such as the CopyTrader system, which allows users to replicate expert traders' strategies. The platform integrates educational content to provide novice traders with resources to improve their skills. Additionally, eToro continues to expand its cryptocurrency offerings and integrate advanced analytics tools. These strategies foster a community-driven trading experience, enhancing engagement and retention in the competitive social trading space.
OctaFX emphasizes user accessibility by offering low spreads, diverse trading instruments, and multilingual support. The platform actively develops social trading functionalities, enabling users to follow and mimic successful traders’ strategies. Its promotions, such as deposit bonuses and trading contests, aim to attract and retain clients. By prioritizing user-friendly interfaces and competitive trading conditions, OctaFX strengthens its appeal in emerging markets within the social trading segment.
Major players operating in the social trading platform industry are:
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Market, By Platform
Market, By Asset Class
Market, By End Use
The above information is provided for the following regions and countries: