Social Media Management Market Size By Component, Deployment Model, Organization Size, Application, End-use, Growth Prospects, Regional Outlook & Global Forecast, 2024 – 2032

Social Media Management Market Size

Social Media Management Market size was valued at USD 19.1 billion in 2023 and is anticipated to grow at a CAGR of 22.4% between 2024 and 2032, attributed to the growing emphasis on competitive intelligence at a global level.
 

More of the advertising budget is being spent by brands on digital marketing. This is because social media is finding more eyeballs for the target audience. Targeted and AI-based ad placement has socially made it an effective channel for small businesses as well as large enterprises to reach out to their customers. For example, during January 2024, the Indian FMCG giant Hindustan Unilever Limited HUL revealed that digital media spend tripled to 40% of total ad spend, from as low as 13% four years ago. Along with this, it has also brought tools for targeted messaging which have sharpened the precision in consumer engagement.

Social commerce is rapidly transforming into a strong sales channel on social media, bringing content consumption closer to online shopping. Features that are now being introduced include shoppable posts, live shopping, and in-app checkout on platforms such as Meta, TikTok, and Pinterest. In March 2024, Meta updated its social media experience, by focusing on eCommerce integration. Including optimized video ads for Reels and tools for eCommerce, such as Magento. These improvements are designed to enhance the shopping experiences from Meta's interfaces.
 

Social Media Management Market Trends

• Businesses post content at optimal times and generate automated responses. They also analyze the audience’s sentiment in real-time reducing manual efforts.
   
• Social media management tools are becoming full-fledged platforms, combining customer relationship management (CRM), email marketing and analytics. This will help in streamlining customer interactions across channels, enabling businesses to create personalized experiences.
   
• Social media management platforms are developing e-learning tools allowing brands to monitor conversations, track brand promotions and gauge public sentiment.
   
• These capabilities enable companies to manage their brand image, respond to customer feedback, and adjust marketing strategies based on consumer sentiment patterns.
   
• In June 2023, Dynamo launched a tool that uses automation segmentation and broadcasting features to enhance customer engagement, by increasing conversion rates and maximizing digital impact. It also includes automation for social media responses, customizable superpower posting templates customized Troll Buster technology to ensure clean posts and deep segmentation for tailored content delivery.
   
• With the debate surrounding data privacy and content moderation within mainstream platforms, the interest is on decentralized social networks and niche sites. Specialized communities, which have their niches of specialization, have grown in usage through networks such as Discord and BeReal as being more real than mainstream forms.
   

Social Media Management Market Analysis

Based on component, the social media management market is segmented into solution and service. In 2032, the solution segment is expected to surpass USD 60 billion due to the benefits of reaching a large user base and simplifying social media campaign operations.
 

• Social media management solutions, including tools, platforms, and software, retrieve data from social media channels to track consumer behavior and brand perception. The rising adoption of social media management by advertisers and marketers to analyze patterns for sales improvement and better understand customer preferences is driving the demand for solutions in the market.
   
• In March 2024, Linearity launched Linearity Move, a software designed to simplify motion graphics creation for social media management. It offers compatibility with platforms like Figma and Adobe Illustrator. It helps businesses to create high-quality, in-house animations cost-effectively, helping meet the growing demand for dynamic visual content on social media.

Based on deployment, the social media management market is segmented into cloud and on-premises models. The on-premises segment dominated, with a market share of 56.6% in 2023.
 

• On-premise market is growing as the deployment model offers greater control due to in-house infrastructure and resources.
   
• Cloud segment is also experiencing growth. These solutions enhance cloud deployment, improve service performance, and integrate seamlessly with social media management tools, helping organizations optimize their engagement and digital footprint.
   
• Huawei added four Net 5.5G Intelligent Cloud-Network solutions to boost digital productivity in February 2024. These include innovations in network management, secure WAN access, and intelligent cloud-edge security, all of which aide businesses in getting the most of their digital and social media plans.
   

Based on end-use the social media management market is segmented into BFSI, Retail & E-commerce Government & Public Sector Healthcare industry IT & Telecom Media industry Entertainment Manufacturing and Others.
 

• As of 2023, retail and e-commerce hold a dominant proportion of the market share due to the constant requirement for social media advertising agency services for social platforms. This development will continue as more companies target the public through social media to sell their goods and services.
   
• In June 2023, Orlo published an API integration with Nextdoor which allows public sector organizations to post on Nextdoor. It enables geo-targeted, content distribution which increases engagement at the neighbourhood level.
   
• As a centralization of scheduling, collaboration and post approvals it will provide more efficient communication and build trust within local government communications. 

• The U.S. social media management market is estimated to observe 20.4% CAGR between 2024 and 2032. The region is inclined toward technological innovations that create opportunities for social media management service providers and vendors.
   
•  It has a widespread social media consumer base due to high internet penetration. The usage of social media platforms has offered opportunities for enterprises to gather insights about their brand performance, thus increasing the use of social media management solutions.
   
• For instance, U.S. based platform YouTube launched a new feature that enabled Shorts developers to request brand partnerships directly through YouTube Studio. This update lets creators in the YouTube Partner Program (YPP) with over 4,000 subscribers to send requests for video linking to advertisers. This can help secure brand collaborations thus emphasizing the growing importance of video content in digital advertising in the region.
   
• Social media management in Asia Pacific is rapidly evolving, with a growing emphasis on platforms. Businesses are leveraging these platforms to engage a tech-savvy and mobile-first audience, focusing on localized content and influencer partnerships to boost brand visibility. The region’s diverse digital landscape requires tailored strategies to cater to varying cultural preferences and digital behavior.
   
• In February 2024, Bidmath a digital media, eCommerce and analytics agency has launched its eCommerce lab in Hyderabad India to revolutionize media management for brands in the Asia Pacific region.
   
• In Europe social media management is influenced by data privacy regulations like GDPR. It shapes how firms handle customer data and interact with their audiences. For instance, in September 2024 the Irish Digital Protection Commission (DPC) announced a fine against Meta Platforms Ireland Limited (MPIL). This inquiry was launched after MPIL notified the DPC that certain passwords of social media users had been stored in plain text on its internal systems.
   

Social Media Management Market Share

• The 7 major players in the social media management industry are Sprinklr, Sprout Social, Salesforce, Oracle, Alphabet, IBM, and Adobe. In 2023 they accounted for approximately 14.3%.
   
• Merger and acquisition activities are conducive to maintaining revenue levels. In January 2023, Sprout Social, a social media management platform, acquired Repustate, a sentiment analysis and natural language processing company, to integrate their social listening and messaging capabilities.
   
• The acquisition enables businesses to go beyond tracking customer sentiment and engagement and empowers them to analyze conversations happening in real-time to discover actionable insights that foster deeper relationships between businesses and their customers.
   
• Some companies create frameworks for more accessible and complex solutions for managing social media which aid businesses in their content creation, audience interaction, and performance measurement activities from the onset.
   
• In April 2023, Sprinklr introduced a new Advanced plan which incorporates OpenAI functionalities aimed at optimizing insights, streamlining reports, and AI assisted publishing. This engaged user enhances brand engagement significantly.
   

  Social Media Management Market Companies

  Major players operating in the social media management industry are:

• Adobe
• IBM
• Google (Alphabet)
• Oracle
• Salesforce
• Sprout social
• Hootsuite
• Sprinklr
• Digimind
• Hubspot
   

• Market players have adopted partnership, acquisition & business expansion strategies to expand their geographical footprint and improve their technological products. In the social media management sector companies strengthen their market positions by forming strategic partnerships and pursuing mergers while also heavily investing in advanced technologies. By focusing on innovation these companies aim to develop new features and solutions to enhance user engagement.
   

• Companies are getting more robust in the social media management industry through partnerships and mergers, as well as new technology investments. This started in April 2024 when Hootsuite purchased Talkwalker to enhance their social media tools. This merger incorporates business intelligence gained from Talkwalker’s AI-driven insights with Hootsuite’s social media management platform. This helps businesses better by giving them more accurate data and analytics. It also allows Hootsuite to tap into over 100 social media networks and 150 million web pages.
   
• Buffer merged Mastodon into its system in 2023. This allowed corporations to schedule posts for “Mastodon.com” which effectively helps in streamlining the process of handling various social media accounts within one interface. This integration happened because of the increasing interest, and Buffer managed to perfect the launch with the help of users. This is an example of how firms in the social media management industry take advantage of partnerships and incremental innovations to respond to market needs.
   
• Similarly, businesses like Sprout Social are fostering growth among users by enabling networking and best practice sharing. In April 2023, Sprout Social developed The Arboretum, an online community of marketers and social media practitioners. The community enables its members to share concepts, get professional insight, and discover how to best implement relevant strategies. Moreover, users of Sprout Social enjoy added perks such as being first to use new features and having a straightforward method of providing product feedback.
   

  Social Media Management Industry News

• In September 2023, Mail Blaze launched its AI Content Blocks. A version of the block also implemented to prevent spam and - in some cases This feature allows businesses to create engaging email content with AI-generated text and images right within the platform, cutting out any extra copywriting tools or design tools. As it simplifies the content development process, the valuable saving time process makes it easy for social media managers to create effective campaigns for engagement with their audiences.
   
• In August 2023, insightIQ launched its AI platform for influencer marketing. By providing data-driven insights into audience demographics engagement rates and sentiment analysis, the tool enables brands to make informed decisions and maximize ROI. It analyzes over 400 million influencer interviews across social media platforms like YouTube, TikTok and Snapchat using more than 50 filters to identify the best partnerships.
   
• In June 2023, Orlo announced its API integration with Nextdoor. This integration enables organizations, particularly in the public sector, to manage Nextdoor posts alongside other social channels, facilitating geo-targeted, timely content delivery. It aims to enhance community engagement and trust, especially in local authority communications, by allowing centralized scheduling, collaboration, and post approvals.
   
• In March 2023, Hookle launched an AI-powered social media posting app, leveraging OpenAI’s ChatGPT technology. This tool allows small business owners to easily create high-quality social media posts in seconds using their mobile devices. The app integrates scheduling features and can post simultaneously across multiple platforms like Facebook, Instagram, and LinkedIn. Hookle aims to help entrepreneurs maintain a strong social media presence without time-consuming content creation tasks
   

The Social Media Management market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) from 2021 to 2034, for the following segments:

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Market, By Component

• Solution
• Service

Market, By Deployment Model

• On-premises
• Cloud

Market, By Organization Size

• SME
• Large enterprises

Market, By Application

• Sales & marketing management
• Customers experience management
• Competitive intelligence
• Risk management & fraud detection
• Others

Market, By End-use

• BFSI
• Retail & e-commerce
• Government & public sector
• Healthcare & life science
• IT & telecom
• Media & entertainment
• Manufacturing
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Singapore 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa