Social Business Intelligence Market Size - By Component, By Industry Vertical, By Deployment, By Data Source, Growth Forecast, 2025 - 2034

Social Business Intelligence Market Size

The global social business intelligence market was valued at USD 22.7 billion in 2024 and is estimated to register a CAGR of 10.5% between 2025 and 2034. Rise of social media usage for entertainment, shopping and business purposes is a major factor driving demand for market. This expansion of social media usage was majorly observed during the pandemic. It was reported by Statista that in 2020, the approximate number of social media users globally was 3.91 billion, which grew to around 5.17 billion by end of 2024.
 

Also, it is estimated that the average time spent daily on social media platform was 145 minutes in 2020, which increased to 151 minutes in 2023, and was reported to be 143 minutes in 2024.
 

This growing use of social media is generating huge amounts of real-time data, which can be utilized by businesses. Effective usage of this data can help organizations get better customer insights, understand buyer sentiments better, and understand and monetize on latest trends. This data is increasingly being used to develop and implement marketing strategies, improve the product development process, and enhance customer engagement.
 

Advancements in analytics tool is another factor driving growth of this social business intelligence market as the analytics tools are now capable of efficiently handling vast amounts of unstructured data that is generated by social media platforms. Technologies such as AI, ML, predictive analytics, NLP are being integrated in these tools as they help extract the required data and identify trends and patterns from the generated data. This helps with better data understanding and taking real-time decisions, thus helping businesses better manage their operations and gain competitive advantage over their competitors.
 

Social Business Intelligence Market Trends

• Many companies are now integrating social media analytics with other business systems such as customer relationship management, marketing automation, and sales platforms. This allows the business to gain insight into the customer’s journey through various stages, which results in better personalization of services and targeting specific segments to enhance customer satisfaction.
   
• With the growing number of people now using social media platforms including Instagram, YouTube, and TikTok, a growing interest in studying multimedia such as pictures, videos, and infographics has been observed. Social business intelligence tools are continuously evolving to enable the processing and analyzing of visual data to offer insights regarding brand perception and customer engagement through multimedia, adding a greater sense of breadth to social interaction.
   
• The demand for live social media analytics to keep track of ongoing discussions, shifting trends, and customer responses has been gaining an increasing prominence since the past few years. Real-time analytics allow businesses to actively participate with customers, adjust their marketing strategies instantly, and resolve issues before they begin to escalate, obtaining a competitive edge in fast-paced business environments.
   
• Social Places, a MarTech company launched AI response and sentiment analysis tools, powered by Google Bard and ChatGPT, in November 2024. This tool helps integrate these platforms through which the company aims to enhance customer engagement and provide deeper insights based on the customer product or service feedback.
   

Social Business Intelligence Market Analysis

• Social media platforms generate a tremendous amount of user posts, comments, likes, shares, and multimedia daily. Statista reported that about 64 zettabytes of data were generated in 2020, primarily by people aged 16 to 64 years, and that number reached 123 zettabytes in 2023. In 2024, this number was expected to reach 149 zettabytes, a major increase in the amount of data being generated globally in the span of just 4 years.
   
• Businesses are using this data to generate insights into factors such as customer sentiment, preferences, and trends, for tracking customer data and getting insights from it. It is a resource of great importance for businesses because the large quantity and variety of it makes social media an essential resource for any social business intelligence initiative.
   
• Through Facebook, Twitter, Instagram, LinkedIn, and other social media platforms, businesses are reaching a large, diverse, and highly engaged user bases. This coverage allows businesses to capture data from numerous demographics and regions, providing insights into consumer behavior across various segments. For businesses using tailor-made strategies to target global markets, it is the most helpful data source. Customer sentiments and behavior that are difficult to capture through traditional market research easily get revealed through social media data.
   
• Using social listening and sentiment analysis, companies can understand what people think about their brand, product, or service. These insights are vital when making decisions on product development, marketing strategies, and customer relationship management.
   
• Social media platforms provide the least expensive opportunity for many businesses to capture insights when compared with other sources of data. There are billions of users on sites like Facebook and Twitter, which means a lot of social data can be accessed without expensive surveys or focus groups. This accessibility along with cost effectiveness makes social media the leading source for social business intelligence data.

Based on component, the social business intelligence market is segmented as solution and service. The solution segment dominated in 2024 with a market share of around 72%.
 

• The solution segment includes end-to-end platforms that provide all services from gathering, examining, to visualizing and reporting data. Businesses can easily track social media activity, conduct sentiment analysis, and produce insights. Getting all the insights combined at one place helps improve the user experience for organizations, increasing adoption and thus eliminating the need for multiple systems.
   
• Many businesses now provide customized business intelligence services to meet the specific requirements of different industries and businesses. This adaptability helps in implementing these solutions for all businesses, including SME and large companies. The opportunity to scale certain functions and the specific requirement of business is changing the preference for integrated solutions.
   
• With the growing need for analytics, companies' expectations for automated social media analytics that effortlessly analyze and interpret large volumes of data have increased significantly. Demand for tools that provide enhanced analytics services by integrating AI, ML, and NLP help gather insights with little to no human work has been increasing in the past couple of years.
   
• AnyMind Group, in June 2024, introduced AI-powered review collection and analysis services for e-commerce and social media platforms. These services are integrated into their AnyAI platform, which uses GenAI to study reviews from social media and online stores such as Amazon and Instagram.
   

Based on industry vertical, the social business intelligence market is segmented as retail and consumer goods, BFSI, IT and telecommunications, media and entertainment, manufacturing, automotive, government and others. The retail and consumer goods segment led the market in 2024.
 

• Companies in the retail and consumer goods industries depend on direct engagements with customers to increase sales and enhance customer loyalty. With social business intelligence, these companies track customer sentiments, interests, and criticisms on social media, and thus modify their marketing approaches and customer engagement in real time.
   
• The retail and consumer goods business has dominantly employed influencers as a part of their marketing strategies for increasing brand recognition and sales. This has helped businesses in analyzing how influencers discuss their brand and products and monitor sentiment towards their brands using social listening and social monitoring technology. This allows them to measure and adjust their influencer marketing efforts and thus improve their brand image perception and confidence.
   
• Retail and consumer goods enterprises are highly dependent on direct marketing campaigns as their primary approach. Social business intelligence helps in brand monitoring of these industries by evaluating brand social media conversations to help identify critical target markets. Knowing consumer sentiments, challenges, and interests enables these organizations to create intelligent targeted campaigns that have a much higher likelihood of success while maximizing return on investment.
   

Based on deployment, the social business intelligence market is divided into on-premises and cloud. The cloud segment held a major market share in this segment in 2024.
 

• Cloud-based solutions provide improved scalability that helps businesses with their operations scale up or down based on the business requirements. Companies can also add their data storage and business processing capabilities without investing in the purchase of additional physical infrastructure. These benefits simplify and enhance cloud deployment for businesses irrespective of their size.
   
• The cloud-based technologies in social business intelligence segment provide automatic software updates and routine system checks which ensures that users are always using the updated versions of software with latest features, improved system performance, and enhanced security. This reduces the load of internal IT teams while also ensuring that the company remains competitive in this fast-growing business environment.
   
• Cloud platforms also provide security benefits which include encryption, multifactor authentication, automatic data backups, and other features that help secure the information. This assures businesses that their data is safe from being stolen or hacked. Besides these security measures, additional built-in disaster recovery benefits are also provided that ensure that the cloud deployment can be with reduced challenges and worries. 

• The U.S. is among the leading countries in social media usage, registering millions of active users on platforms such as Facebook, Twitter, Instagram, or LinkedIn. Statista noted that Facebook one of the most-used social media platform in the U.S. as of January 2024, followed by YouTube and Instagram. YouTube had the highest user penetration of 74%, with Facebook having a penetration rate of 64% in April 2024.
   
• American business enterprises utilize this high number volume of generated data for marketing purposes, as well as brand and customer relations management. The large amount of social media presence of consumers and businesses acts as an important source of information necessary for social business intelligence.
   
• The U.S. has a well-developed digital landscape along with high internet usage that makes it easier for the social business intelligence solutions to be adopted and used by firms. Furthermore, American firms are more inclined to use these tools together with other business systems such as CRM, ERP, and marketing automation, which makes social business intelligence an important aspect of their activities.
   
• The United States has a mix of large companies and a competitive small and medium-sized enterprises SMEs market. The need for tools that analyse social data has increased due to the recognition of the value of social data for strategic decisions. Now even small firms possess the capacity to make use of data because of the availability of scalable cloud-based solutions and this has contributed significantly to the social intelligence business in the U.S.
   

The growth forecast for the social business intelligence market in Germany from 2025 to 2034 is highly encouraging.
 

• German companies utilize social business intelligence tools to monitor and analyze customer sentiments, capture data, and target marketing activities to cater to the changing needs of a technologically proficient consumer base. The prominent level of social media activity, and the opinions expressed by consumers within the country, offers an essential reservoir for businesses to use.
   
• The investment of Germany in the forms of private sector funding, and the government-backed initiatives such as the National Data Strategy helps promote innovation and the development of advanced analytics, including those used for social media insights. These policies overall improve the security, infrastructure, and usage of data. Such conditions promote the use of social business intelligence technologies and ensure their growing adoption.
   
• Companies such as SAP, and other major firms within the enterprise software industry, are at the forefront of social business intelligence solutions and their implementation. Germany has an established startup ecosystem focusing on digital analytics and AI solutions, in addition, the country has several prominent technology firms. Their presence helps in the development and availability of these technologies.
   

China is expected to show remarkable and promising development in the social business intelligence market from 2025-2034.
 

• China has a very high number of user base of social media with major platforms being WeChat, Weibo, and TikTok, used regularly. Statista shared that the country saw an approximately 13% increase from 2020 to 2022, as users rose from 901 million in 2020 to 1,015 million in 2022.
   
• This vast amount of content created by millions of active users makes it easier for businesses to analyse customer sentiment, preferences, and behaviour. Such robust activity on social media creates a need for social business intelligence tools to capture and analyse the data.
   
• The e-commerce sector in China is one of the fastest growing sectors in the world backed by major ecommerce companies such as Alibaba. Social media in China is very important in the retail value chain as it impacts purchases and consumer behaviour. With social business intelligence tools, companies can follow social media discussions, monitor products and marketing responses, and adjust advertising campaigns, which is important to succeed in a highly competitive retail environment.
   
• Baidu, Tencent, and Huawei are some of the most advanced technology companies in China that develop and ensure wider adoption of new data analysis techniques and tools, including tools such as social business intelligence tools.
   

The social business intelligence market in Mexico is expected to experience significant and promising growth from 2025 to 2034.
 

• The internet adoption rate of Mexico has been on the rise, and as more businesses incorporate latest technologies, the country’s digital transformation is expected to expand at a faster rate. Besides, there is an increased shift towards a more data centric approach for decision making in businesses, which has created a demand for social business intelligence tools that can extract insights from social media, evaluate consumer trends, and enhance marketing efforts.
   
• Mexico has seen one of the major growth trends in e-commerce market, with prominence in the retail, fashion, and consumer goods sectors. The Mexican Online Sales Association reported a 23% rise in domestic ecommerce sales in 2022, with its total value reaching to USD 26.2 billion. There has also an increase in the number of e-commerce users, with the total number of users being 63 million in 2022, indicating a growth of 5.5 million users compared to 2021.
   
• The need for social media analytics tools is sharply on the rise in the region due to the rapid expansion of e-commerce. As consumers increase their interactions with brands through social media and online selling platforms, social business intelligence tools have gained prominence for businesses to stay on top of trends and customer sentiments to improve engagement.
   

Social Business Intelligence Market Share

Top 7 companies leading the social business intelligence industry in 2024 IBM, SAP, Microsoft, Oracle, Qualtrics, Sprinklr, and Hootsuite. Together, they held around 30% market share.
 

• IBM is one of the leaders in the social business intelligence market due to its strong presence in AI, ML, and data analytics through its offerings such IBM Watson, which allows companies to derive actionable business intelligence from the huge data available on social media. Their robust cloud infrastructure along with a tendency to provide customized solutions makes them a preferred choice when enterprises are looking to use social intelligence for decision making.
   
• SAP holds a significant share in the social business intelligence market because of its extensive suite of enterprise software solutions that combine social media information in marketing, sales, customer service and other core business functions. Their comprehensive data analytics platforms enable businesses to derive valuable insights from social media to enhance efficiency and improve customer service operations.
   
• Microsoft has captured a significant portion of this market due to its powerful cloud platform, Azure along with the plethora of tools integrated with it that include advanced analytics, AI, and ML. Further, its set of solutions including Power BI, which allows businesses to effortlessly process and analyze data from social networks and draw insights for business decisions.
   
• Oracle maintains a significant share in this market due to a comprehensive suite of cloud-based analytics and CRM tools that help harness social media engagement data to better target customers, marketing objectives and business goals. Their heavy focus on data security and scalability makes them preferred choice for large corporations.
   
• Qualtrics, with its enhanced experience management platform, has managed to capture a healthy share in this market. Qualtrics targets the social business intelligence market to provide real-time actionable insights using AI-driven analytics to ensure that businesses improve their customer strategy and marketing activities.
   

Social Business Intelligence Market Companies

Major players operating in the social business intelligence industry include:

• Acquia
• Brandwatch
• Hootsuite
• IBM
• Microsoft
• Oracle
• Qualtrics
• SAP
• Sprinklr
• Sprout

• Emerging social business intelligence organizations and established players, both equally compete in this social business intelligence market. IBM, Microsoft, SAP, Oracle, and Qualtrics are amongst the major players backed by their geographic presence and comprehensive products integrated with AI, analytics, big data, and business intelligence.
   
• The shift towards the adoption of cloud solutions is changing the dynamics of the market as several vendors are now focusing on SaaS. The flexibility, affordability, and convenience of cloud solutions is the primary reason for businesses employing social business intelligence solutions to adapt to the cloud.
   
• Social business intelligence tools are increasingly using AI and ML as firms can now make use of the substantial data available on social platforms. Market leaders, such as Microsoft, IBM, and Oracle, are investing significantly in AI-powered analytics to provide sophisticated comprehensive business automation insights and maintain leadership in automated intelligence.
   

Social Business Intelligence Industry News

• Later, an influencer marketing and social media management platform announced its partnership with Snap Inc. parent company of Snapchat, in February 2025. Through this partnership, the companies will integrate Snapchat Creator Discovery API with Later’s platform. This will help marketers search for Snapchat creators with the help of audience size, keywords, and topics. This will help organizations in reaching the right content creators, who align with their brand goals.
   
• Data Communication Management Corporation announced the acquisition of Zavy Limited, which is a marketing technology company, specializing in social media analytics and insights, in November 2024. With this acquisition, the company is aiming to expand its offerings and presence in the social media analytics market.
   
• Later, a social media management and influencer marketing platform, in August 2024, launched an AI-enabled social listening tool. This tool is designed to support brands and creators by providing them with relevant and actionable social intelligence data, which can help them draft content strategies, measure campaign performance, and monitor brand health.
   
• Arkreach, a communication analytics company launched the Contextual Media Sentiment Analysis tool in May 2024. This tool is AI-powered and is trained in around 50 languages. This tool will help analyze contextual sentiments, related to brand mentions, key spokespeople, and various related topics.
   

The social business intelligence market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2034, for the following segments:

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Market, By Component

• Solution
  • Social media monitoring platforms
  • Social analytics tools
  • Data visualization and reporting systems
  • Text and sentiment analysis engines
  • Predictive analytics solutions 
• Services
  • Consulting services
  • Implementation services
  • Training and support
  • Custom analytics services

Market, By Industry Vertical

• Retail and consumer goods
• BFSI
• IT and telecommunications
• Media and entertainment
• Manufacturing
• Automotive
• Government
• Others

Market, By Deployment

• Cloud-based
• On-premises

Market, By Data Source

• Social media platforms
• Website and online communities
• Professional platforms
• Multimedia platforms

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • South Africa
  • Saudi Arabia