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Many major brands are incorporating snail mucin as a major ingredient in their product lines. Earlier, only Korean brands used to incorporate snail mucin into their products. However, mainstream brands, such as The Ordinary and Tony Moly, have strong brand loyalty, making it more reachable to a broader customer base, thereby enhancing the sales of snail beauty products.
Customers are increasingly demanding transparency and ethical practices in snail mucin production. The production process for snail mucin can cause injuries to snails or mollusks. As a result, consumers are advocating for ethical sourcing and snail mucin farming practices[AP3] . Manufacturers are responding by incorporating better snail farming techniques, such as closed-loop water systems, usage of certified humane farms, and incorporating plant-derived vegan alternatives including cica and hyaluronic acid, which offer similar benefits as snail mucin.