Snail Beauty Products Market - By Product Type (Creams, Moisturizers, Serums & Essence, Toners & Mists, [Hydrating Toners, Facial Mists, Others], Exfoliators [Chemical Exfoliators, Physical Exfoliators], Cleansers, Masks, Others[Eye Patches, Soap Bars, etc.]), By Skin Concern Type, By Price, By Consumer Group, By Distribution Channel, Forecast 2024 - 2032

Snail Beauty Products Market Size

Snail Beauty Products Market size was valued at around USD 1.2 billion in 2023 and is estimated to grow with a CAGR of 5.5% from 2024 and 2032. The market has witnessed significant growth, with brands offering a wide range of products catering to customer needs.

Snail mucin is used in the preparation of serums, masks, and moisturizers, which are used to cure dry skin, wrinkles, acne, age spots, burns, and razor bumps. Snail mucin naturally contains peptides, antioxidants, glycolic acid, and hyaluronic acid, which can simultaneously improve hydration, stimulate collagen production, and aid in skin regeneration. It can also provide intensive nourishing and gentle resurfacing to achieve a smooth and shiny-glass-skin look.
 

According to the National Library of Medicine, in 2023, women around 45 to 65 years old reported that daily use of a snail secretion product led to significant improvements in skin roughness, firmness, & elasticity, and fine lines and wrinkles[AP1] [MR2] . These skin benefits have propelled the snail beauty product market.
 

South Korea has always been at the forefront of skincare innovation, and snail mucin has become a staple ingredient in many Korean beauty (K-beauty) products. The global popularity of K-beauty trends and routines has led to increased interest in snail beauty products. Consumers are also early adopters of new skincare trends and products, leading to a growing market for ingredients such as snail mucin. Endorsements by K-pop artists and cosmetologists have helped increase the visibility and appeal of snail beauty products. Dermatologists, beauty bloggers, and K-pop idols showcase their skincare routines and recommendations. This enhances the reliability of snail beauty products, in turn, encouraging consumers to buy these products and propelling the market.
 

The expansion of the snail beauty products market has sparked concerns regarding animal welfare. Snail mucin, extracted through snail farming, is a key ingredient used in various beauty and skincare products. Manufacturers may utilize specific methods to enhance mucin production in snails for this purpose. However, some of these methods may inadvertently cause harm or injury to the snails, potentially leading to pain or even fatalities. This situation prompts ethical considerations regarding the treatment of animals and the possible adverse effects on them during the manufacturing process of these products.
 

The short shelf life of snail extracts is another factor impeding market growth. Manufacturers often use preservatives and stabilizers in snail beauty products to extend their shelf life. However, excessive use of preservatives may compromise the natural properties of the product and consumers might experience potential side effects.
 

Snail Beauty Products Market Trends

Many major brands are incorporating snail mucin as a major ingredient in their product lines. Earlier, only Korean brands used to incorporate snail mucin into their products. However, mainstream brands, such as The Ordinary and Tony Moly, have strong brand loyalty, making it more reachable to a broader customer base, thereby enhancing the sales of snail beauty products.
 

Customers are increasingly demanding transparency and ethical practices in snail mucin production. The production process for snail mucin can cause injuries to snails or mollusks. As a result, consumers are advocating for ethical sourcing and snail mucin farming practices[AP3] . Manufacturers are responding by incorporating better snail farming techniques, such as closed-loop water systems, usage of certified humane farms, and incorporating plant-derived vegan alternatives including cica and hyaluronic acid, which offer similar benefits as snail mucin.
 

Snail Beauty Products Market Analysis

Based on product type, the market is divided into creams & moisturizers, serums & essences, toners & mists, exfoliators, cleansers, and masks. In 2023, the creams & moisturizers segment generated a revenue over USD 376 million and is expected to grow by over 30% in 2032. Snail mucin is rich in nutrients, such as hyaluronic acid, glycoproteins, and antioxidants, which are beneficial for the skin. Consumers prefer creams and moisturizers as these products tend to have a thicker consistency. They deliver a higher concentration of snail mucin into the deeper layers of the skin, which is beneficial for concerns such as wrinkles, dryness, and loss of elasticity.

The serums & essences segment is gaining popularity among the consumers due to its several skin benefits. Serums and essences have a lightweight texture, which is ideal for oily or acne-prone skin types. Consumer who might find creams and moisturizers too heavy opt for these products. They can be easily layered with other serums and moisturizers to create a customized skincare routine.
 

Based on skin concern type, the snail beauty products market is categorized into anti-aging, anti-acne, collagen production, dryness, and other concerns such as oil control and spot reduction.  In 2023, the anti-aging segment dominated the market with a significant market share of over 47%, generating revenue of approximately USD 612.5 million. As snail mucin, a key ingredient in these products, is rich in antioxidants and peptides, which can help reduce the appearance of fine lines and wrinkles. Snail beauty products also has anti-inflammatory properties that can help calm redness and inflammation associated with acne, promoting faster healing of existing blemishes. Increased collagen can reduce the appearance of wrinkles and fine lines. In addition, snail beauty products also provide hydration and plumping to the skin, propelling its adoption.
 

The snail beauty products snail beauty products market is segmented based on price into low, medium, and high categories. In 2023, the medium segment accounted for a significant share of 57% and generated revenue exceeding $729 million. Consumers are increasingly opting for budget-friendly options over high-end or luxury skincare products. Snail beauty products have gained popularity in the skincare category due to their numerous benefits. They offer an appealing choice for individuals seeking quality skincare solutions enriched with snail mucin, all at an affordable price point. This trend is expected to drive demand among a significant portion of the customer base, consequently boosting sales in the market.
 

Based on consumer group, the snail beauty products market is categorized into men and women. In 2023, the women segment emerged as dominant, commanding a market share of over 81%. This market segment has seen significant growth due to the increasing demand for natural and effective skincare solutions among female consumers. Snail mucin, known for its hydrating, regenerating, and soothing properties, has become a popular ingredient in female skincare products.
 

Women are attracted to these products because they offer the benefits of snail mucin along with other targeted skincare benefits tailored to their specific needs. In recent years, there has been a growing trend of men taking more interest in skincare and grooming, leading to an increase in the availability of male-oriented snail beauty products. These products often come in masculine packaging and formulations tailored to men's skincare needs.
 

Based on distribution channel, the snail beauty products market is bifurcated into online and offline. In 2023, the online segment held a dominant position, holding a market share of over 60%. This is attributed to the convenience of virtual shopping, a wider product selection, and the ability to compare prices & features easily. However, the offline segment, including specialty stores is poised for rapid growth, projected to achieve the fastest CAGR of over 61% during the forecast period. The increasing adoption of offline channels is fueled by several factors including the easy availability of products in supermarkets and the opening of specialty stores dedicated to K-beauty products, encouraging customers to purchase them
 

Asia Pacific dominated the global snail beauty products market with a major revenue of over USD 500 million and market share of over 39% in 2023. South Korea plays an important role in popularizing snail beauty products across Asia Pacific through its influential beauty trends and skincare innovations. Also, snail beauty products are widely available across the region, both online and offline through specialty and departmental stores. They are often available at different price points, making them accessible to consumers with different budgets.

Snail Beauty Products Market Share

The snail beauty products market is moderately fragmented due to the presence of local and global players. In 2023, the key players, such as Amorepacific US, Inc., Benton, COSRX, Kose Corporation, Mizon Co. Ltd., and TianDe Rheinland Halabis GmBh, captured about 18-22% of the market share. These players are often involved in setting new trends in the skincare industry, launching campaigns through social media and introducing new product formulations, which increases their customer base and enhances brand loyalty.
 

Snail Beauty Products Market Companies

Major players operating in the snail beauty products industry are:

• Amore Pacific Corporation
• Annalia Beauty Pvt. Ltd.
• Beauty of Joseon
• Benton Inc.
• CosRX Inc.
• Dear, Klairs Inc.
• Elensilia Co. Ltd.
• HolikaHolika
• Innisfree Cosmetics Pvt. Ltd.
• Mizon Co. Ltd.
• Petitfree
• Scinic Ltd.
• Tony Moly Co. Ltd.
• Yeouth Ltd.
   

Snail Beauty Products News

• In March 2024, CNN awarded the CosRX Advanced Snail 92 All-In-One Cream as a moisturizer for acne-prone skin. This recognition has helped the company target its end-users more effectively and promote its niche products. Additionally, the growing awareness of the product, along with its endorsement by CNN, has expanded its business globally.
   
• In October 2023, Elle Magazine, a worldwide women's magazine that offers a mix of fashion and beauty content, ranked Yeouth’s neck firming cream as one of the topmost creams for neck firming and reduction of fine lines & wrinkles[AP4] . It contains green tea, Vitamin C, and antioxidants for tightening the skin around the neck.
   
• In September 2021, Amorepaciific acquired 38.4% stakes in CosRX, with this acquisition, Amorepacific owns a 93.2% share in COSRX, which is set to be integrated as a subsidiary of the cosmetics conglomerate. Through this partnership, the two companies plan to target the global beauty market and create strong synergy effect. To this end, both companies build a solid partnership in areas such as R&D, production infrastructure, and product development.
   

The snail beauty products market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (thousand units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Creams & moisturizers
• Serums & essence
• Toners & mists
  • Hydrating toners
  • Facial mists
  • Others (acid toners, etc.)
• Exfoliators
  • Chemical exfoliators
  • Physical exfoliators
• Cleansers
• Masks
• Others (Eye patches, soap bars, etc.)

Market, By Skin Concern Type

• Anti-aging
• Anti-acne
• Collagen production
• Dryness
• Others (Oil control, spot reduction, etc.)

Market, By Price Type

• Low (Below USD 50)
• Medium (Between USD 50-100)
• High (Above USD 100)

Market, By Consumer Group Type

• Men
• Women

Market, By Distribution Channel Type

• Online
  • E-commerce
  • Company websites
• Offline
  • Mega retail stores
  • Specialty stores
  • Others (Departmental stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
  • Thailand
  • Vietnam
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA