Smart Tailgate Market Analysis

Additionally, the growing popularity of SUVs, which often come with higher-end features, has created more opportunities for the integration of powered tailgates. Automakers are incorporating these systems to enhance the appeal of their vehicles, making them more competitive in the market.

Based on mechanism, the smart tailgate market is categorized into electrical, hydraulic, and pneumatic. The electrical segment held a market share of around 56% in 2024. As modern consumers seek more user-friendly and technologically advanced vehicles, the demand for electric smart tailgates has surged. These tailgates offer automatic opening and closing with just a push of a button or a gesture. This hands-free functionality enhances the overall user experience and aligns with the growing trend for smart, connected vehicles.

Additionally, the integration of electric smart tailgates with other advanced technologies such as keyless entry and remote controls is gaining traction, further boosting their appeal.

U.S. smart tailgate market accounted for 80% of the revenue share in 2024. The U.S. market is driven by the increasing popularity of outdoor activities and road trips. With more consumers investing in SUVs and crossovers for recreational purposes, there is a rising demand for features that enhance the convenience and functionality of these vehicles for outdoor use. Smart tailgates provide easier access to the cargo area, which is especially useful for carrying camping gear, sports equipment, and other outdoor essentials.

Additionally, the ability to remotely control the tailgate adds a level of comfort and security during outdoor excursions. As road trips, camping, and adventure-based travel continue to gain popularity, the demand for smart tailgates in the North America is expected to grow.

One key growth driver for the Asia Pacific market is the region's increasing urbanization and rising disposable incomes. As more people in cities adopt personal vehicles for convenience, the demand for advanced automotive features is growing. Urban consumers, especially in countries such as China, Japan, and India, are increasingly seeking vehicles that offer enhanced convenience, and smart tailgates are a major draw.

As disposable incomes rise, more consumers are opting for higher-end vehicle models that come equipped with these advanced features. The combination of urban growth, increased purchasing power, and a shift toward higher-quality vehicles is fueling the demand for smart tailgates in the Asia Pacific market.