Smart Signage Market Trends

The increasing focus on sustainability is highlighting the necessity to transition toward digitalized solutions. With over 50 million metric tons of e-waste generated globally every year, there is a growing effort to reduce redundancy and extend the lifespan of electronic devices. Sustainable digital signage solutions tend to have a relatively longer lifespan, especially when the technology chosen (screens, media players) is of a high quality, is durable, and efforts were made to maintain the components.

A good digital signage solution may require a reasonable investment upfront, but with proper care, businesses can extend their End-Of-Life (EOL) and make their digital displays last for a long time, saving both money and the planet. For instance, in July 2023, Samsung Electronics Co., Ltd. showcased the future of sustainable digital signage at Integrated Systems Europe (ISE) 2023 in Barcelona, featuring new technologies and eco-conscious efforts guided by the company’s new environmental strategy.

Samsung’s 2023 smart signage products (QHC, QMC, QBC) are approximately 40% slimmer than previous models at 28.5mm thickness. Through this, the number of shipping containers required for logistics after production can be reduced by more than 20% compared to the previous model.

The increasing demand for various types of digital information in multiple locations has made digital signage a practical, sustainable, and manageable solution, offering attention-grabbing multimedia capabilities that attract, inform, and entertain. Solutions providers are finding innovative ways to enhance and help merchants make the most of opportunities for advertising and branding. Additionally, signage within a retail or hospitality environment can reach customers to develop brand awareness, promote items or partners, or augment wayfinding with information on campus locations or malls.