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Panasonic Corporation and Samsung Electronics Co., Ltd. held over 20% of the smart signage industry share in 2023. Panasonic offers a diverse portfolio of smart signage products including LCD displays, LED video walls, interactive touchscreens, and digital signage software solutions. These displays come in various sizes, resolutions, and configurations to suit different applications and environments, from small retail stores to large-scale corporate campuses.
Samsung Electronics has been actively involved in the smart signage market, offering a wide range of digital signage solutions tailored to the needs of businesses across various industries. Leveraging its expertise in display technologies, software development, and hardware integration, Samsung has established itself as a leading provider of smart signage solutions worldwide.
Major companies operating in the smart signage industry are:
The LED technology segment is projected to grow at over 14% CAGR between 2024 and 2032, as they change the look and feel of the environment but also captivate and leave a lasting impression on viewers.
The retail segment in the smart signage industry recorded over 30% share in 2023, due to their use for a variety of functions and to provide a versatile & interactive shopping experience.
The market size of smart signage reached USD 1.83 billion in 2023 and is set to witness 12.5% CAGR from 2024 to 2032, led by the growing need for digital advertisements and outdoor displays.
Asia Pacific market is anticipated to showcase more than 14.5% CAGR from 2024 to 2032, owing to the increasing emphasis on digitalization, customer engagement, and experiential marketing strategies.