Smart Mirror Market - By Component (Hardware, Software, Service), By Application (Automotive, Residential, Hospitality, Retail), By Distribution Channel (Online, Offline), Forecast 2024 - 2032

Smart Mirror Market Size

Smart Mirror Market size was valued at USD 2 million in 2023 and is estimated to register a CAGR of over 10.1% between 2024 and 2032. The market expansion has been significantly influenced by the growing popularity of Artificial Intelligence (AI) and virtual assistant technologies that allow the control of bathroom products.
 

Within a smart home environment, smart mirrors can be easily integrated with other smart systems and gadgets. They are a useful addition to smart homes as they can function as control centers, showing information, sending out notifications, and easing communication with other smart equipment. Voice assistants, such as Alexa or Google Assistant, as well as streaming services for music and entertainment including Netflix can be easily integrated with smart mirrors. Smart mirrors also enable the virtual try-on of clothing, jewelry, and makeup, providing consumers a more engaging shopping experience. Therefore, they are becoming more common in the retail industry.
 

Cameras or Additional sensors on smart mirrors can collect personal data, which is a serious privacy risk. If sufficient security measures are not taken, there is a risk of hacking or access to private information. Since implementing the mirror is a complex procedure, people with no technical expertise have trouble establishing and connecting smart mirrors with other smart devices. Furthermore, smart mirrors tend to be more expensive than ordinary mirrors, thereby hampering market expansion.
 

Smart Mirror Market Trends

Virtual Reality (VR) and Augmented Reality (AR) technologies are integrated into smart mirrors. They enable customers to try virtual beauty products, clothing, and test out hairstyles. This trend makes smart mirrors more appealing and adaptable while also improving the interactive & immersive experience. Also, the industry has witnessed developments in display technology, such as flexible or curved monitors, which improve the visual appeal and design options of smart mirrors.
 

The use of smart mirrors for health and fitness purposes is also a growing trend. These mirrors are equipped with features, such as interactive workout sessions, fitness tracking, and health monitoring, catering to the increasing consumer focus on wellness.
 

Smart Mirror Market Analysis

Based on component, the market is divided into hardware, software, and service. The hardware segment dominates the market, accounting for USD 1 billion in 2023. The segment growth can be attributed to the latest display technologies, such as OLED and high-resolution LCD, which have enhanced the aesthetic appeal and visual quality of smart mirrors. The market is witnessing innovations that address the need for displays that are larger, thinner, and more energy efficient. The integration of sensors, cameras, and computing devices with hardware enhances the performance of smart mirrors. The hardware market is anticipated to grow as more people are utilizing smart mirrors.
 

Based on application, the smart mirror market is categorized into automotive, residential, retail, and healthcare. In 2023, the automotive segment held a market share of about 49%. Automotive smart mirrors enhance driver awareness and lower accident rates. They provide modern safety features such as lane departure warning, blind-spot identification, and rear-view camera integration. With their wider range of view and ability of removing blind spots, smart mirrors increase visibility. They improve the driving experience with connectivity features such as voice control, directions, and integrated displays. As electric and self-driving vehicles are becoming more common, smart mirrors will provide real-time vehicle data.
 

The healthcare segment grew at the CAGR of 10.5% up to 2032 as smart mirrors have become popular in this sector. They display body data in reports including skin firmness, water content, water-oil balance, muscle and body fat rates, protein and bone rates, body weight, and BMI. They keep track of health data and provide recommendations for regular exercise and diets.
 

North America dominated the market, generating USD 570 million in 2023. The growing consumer preference for smart home automation is driving the smart mirror market growth. Major technological firms based in North America are supporting the development of smart mirror technologies and supporting smart home projects across the country, opening new growth opportunities.  
 

Smart Mirror Market Share

In 2023, dominant market players including AD Natom AG, Avis Electronics Corporation, Dension Evervue, Electric Mirror, Inc, Ficoca International SA collectively held a substantial 20% - 25% market share. As the market is highly fragmented, these industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansion, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research & development to improve their products and incorporate new technologies, allowing them to stay ahead of the competition.
 

Smart Mirror Market Companies

Major players operating in the smart mirror industry are:

• AD Natom AG
• Avis Electronics Corporation
• Dension Evervue
• Electric Mirror, Inc
• Ficoca International SA
• Gentex Corporation
• Harman International Industries
• Keonn Technologies SL
• Kohler Company
• LumiDesign
• Magna International
• Majestic Mirror & Frame
• Mirrorroid
• Murakami Kaimeido
• Reflectel
• Secura
• Videotree
   

Smart Mirror Industry News

• In August 2023, HILO launched smart mirrors built with integrated LED lights. The mirrors have ample lighting and different color options. They can be connected to other devices via Bluetooth connection to stream online videos, check emails, calendar appointments, and navigate maps. They can also connect to other smart devices, such as smart scales, smart watches, and sleep monitors, to track health information. The mirror can help users automate homes with smart door locks, security cameras, and doorbell controls, which can be controlled manually with the mirror.
   
• In November 2020, The MULTIX Impact C is a ceiling-mounted digital radiography (DR) equipment by Siemens Healthineers. MULTIX Impact VA20, a new version of the established floor-mounted parent DR system, was also introduced.
   
• In January 2020, In Canada, Esaote North America introduced the MyLabX8 Ultrasound System. The product broadens the MyLab Ultrasound product line's reach in Canada.
   

The smart mirror market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and (Thousand Units) from 2018 to 2032, for the following segments:

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Market, By Component

• Hardware
• Software
• Services

Market, By Application

• Automotive
• Residential
• Retail
• Healthcare

Market, By Distribution Channel

• Online
• Offline 

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Russia
  • Belgium
  • Sweden
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Vietnam
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Iran
  • Turkey
  • Rest of MEA