Smart Diapers Market - By Technology, By End Use, By Price, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 - 2034

Smart Diapers Market Size

The global smart diapers market size was estimated at USD 4.1 billion in 2024. The market is expected to grow from USD 4.2 billion in 2025 to USD 6.9 billion in 2034, at a CAGR of 5.6%. The market is driven by growing awareness towards convenience and hygiene. The growing awareness of hygienic and smart diapers solutions amongst parents and caretakers is driving the market for baby and adult diapers with integrated sensors.
 

The Bluetooth or RIFD tag enabled diapers helps parents and caretakers keep track of diaper changes and. This increases hygiene and reduces the chances of getting rashes and infections due to prolonged exposure. This technology integrated diapers are convenient and notify the caretakers about used diapers which makes them much more hygienic to use.
 

A 2024 article by National Library of Medicine, smart diapers can help nurses and caretakers avoid dermatological complications by sending out notifications for timely diaper changes. This also helped in assessing underlying conditions by monitoring weight of urine and stool in older patients. This has increased the awareness of hygiene and convenience of smart diapers amongst parents and caretakers.
 

The prevalence of smart diapers in healthcare industry is increasing. Old age homes and senior care facilities have started using smart diapers for their older patients who require constant monitoring and care. Smart diapers help the caretakers and nurses in changing the diapers as soon as they are used, this helps in avoiding skin irritations and rashes which are more common in older patients. The smart diapers also help in monitoring their health through sensors that can measure the urine and stool weight, timings, and other parameters. This gives nurses and doctors helpful data to avoid any underlying condition in the patients.
 

The growing old age population is also a major driver of smart diapers market. According to World Health Organization 1 in 6 people will be over the age of 60 by 2030. This constant increase in older population increases the demand for solutions that improve patient’s care and hygiene. The smart diapers solutions cater to this demand by providing both hygiene and convenience for the patients and caretakers. The quick updates from smart diapers allow caretakers to quickly assist their older patients further reducing chances of infections, rashes, etc. which are prevalent in older patients due to their weak immune system. This has led to increase in demand for smart diapers in the market.
 

Smart Diapers Market Trends

• The trend of integrating everyday items with technology is on the rise, this allows users to stay connected with all the devices, household items, etc. to be connected. This trend has been adopted in the diapers as well to make them more hygienic and convenient at the same time. The use of RIFD tags, microscopic IoT sensors is trending in the smart diaper market. Manufacturers are innovating the smart diapers with various new technologies that help in monitoring the diapers without physically looking. This trend is leading to technological innovations in the smart diapers and increasing their market.
   
• In 2025 R for Rabbit a premium baby care products brand launched their smart diapers which features variety of sensors to send parents important data about their baby’s health. The smart diaper has wetness detection sensors to immediately notify parents, to change the diapers. This technology helps in preventing rashes and other dermatological infections from occurring on skin. Technological advancements like these are trending in the market for smart diapers.
   
• The trend of leading sustainable lifestyle in increasing among consumers. This is leading to manufacturers incorporating sustainable and environmentally friendly materials in daily use products like diapers. The increased popularity of sustainable lifestyle has pushed smart diaper manufacturers in incorporating disposable materials which are sustainable and environmentally friendly.
   
• In 2023 a team from MIT developed a smart diaper with wetness sensors and RIFD tags. These diapers also featured sustainable materials making it environmentally friendly and disposable. The diaper is made from paper with engraved sensors for moisture detection.
   

Smart Diapers Market Analysis

The market by technology is segmented into RFID tags and Bluetooth sensors. In 2024, the Bluetooth sensors segment dominate the market generating revenue of USD 2.6 billion and is expected to grow at CAGR of around 5.1% during the forecast period 2025 to 2034.
 

• Smart diapers with Bluetooth sensors are preferred by many consumers due to their real time communication capabilities. Bluetooth sensors allow for real time feedback from diapers to caretaker’s device. This helps in quickly responding to diaper changes avoid prolonged exposure to the patient.
   
• In 2023, Huggies partnered with Kotex, a hygiene brand to launch Huggies smart diapers. The smart diapers were equipped with smart IoT sensors with up to 12 hours of range and allowed real time feedback from diapers to connected devices. This allowed the parents to monitor wetness level of the diapers in real time.
   
• Smart diapers with integrated RFID tag are commonly used in healthcare sector, where monitoring of adult patients requires more than just wetness sensors. As timings, amount, etc., can provide the caretakers or nurses to conclude any underlying condition of their patients.
   
• In 2022, Ontex launched an IoT enabled smart diaper with RFID tag technology, which helped caretakers to monitor adult patients’ hygiene in intense care facilities. RFID technology helped in monitoring frequency of diaper changes and other important parameters that could be used to improve patients’ comfort and health.
   

According to the end user, the smart diapers market is segmented into baby and adults. Adult users made up 40% of the market in 2024, due to increase in aging population and expansion of smart diapers in the healthcare facilities.
 

• The trend of incorporating technology in every household item is leading to increase in demand for adoption of connected technologies in various day to day items. Parents now prefer smart diapers over traditional diapers due to their convenience in notifying the wetness level of the diapers. This solves the problem of constantly looking into the diaper to change whenever the wetness level increases.
   
• Smart diapers with Bluetooth and RFID technology allow parents to monitor their baby’s diapers in real time without having to physically open the diaper to verify. This also increases the hygiene level of the diaper due to precise wetness monitoring allowing for prompt changes in the diapers. This has led to growth in the smart diapers in the segment.
   
• The increase in aging population and healthcare facilities that serve adult patients with age associated issues, the need for products that make life of adult patients easier is growing. Smart diapers solve a huge inconvenience caused by traditional diapers in adults. The real time notification sent from diapers to caretakers allow for prompt responses to assist the patient. This helps in preventing prolonged exposure to used diapers with mitigating dermatological infections and rashes on the skins, which are more prevalent in adults.
   
• According to an article by American Senior Communities Care, about 1 million adults over the age of 80 are living in assisted care facilities in United States alone. This has increased the demand for products that assist adults in care facilities worldwide. The use of smart diapers in the assisted care facilities is becoming increasingly popular, boosting the market for adult smart diapers in the market.
   

According to the price, the smart diapers market is segmented into low, medium, and high. The low-priced smart diapers made up 40% of the market in 2024.
 

• The low-priced smart diapers feature a low-cost RFID tag instead of Bluetooth sensor, this makes it affordable for the masses. The manufacturing cost is much less due basic wetness detection sensors, which is popular in smart diapers designed for babies.
   
• The medium-priced smart diapers are perfect for parents looking for affordable yet incorporating advanced features such as temperature monitoring, wetness detection and real time notifications to connected devices. This makes them popular amongst parents who are seeking value for money diapers with technology.
   
• The high-priced smart diapers feature superior quality materials and technology that justifies their higher price. These smart diapers have subscription-based services that allow for health monitoring of the user. The materials used in the high-priced diapers are anti allergenic which keeps the skin rash free. The Lumi series smart diapers from Pampers are premium smart diapers with soft materials and connectivity technology.
   

With about 78% of the North American smart diapers market share and estimated USD 1.3 billion in revenue, the United States led the market in 2024. The expansion of the U.S. market is primarily driven by adoption of technology in the healthcare products in the country.
 

• There is an increase in nuclear families in U.S which has led growth in the demand for products that offer convenience and ease of use amongst working parents. Smart diapers solve the need for convenience in the baby care products market, which appeals to parents as the need for constantly checking the diaper for wetness is avoided.
   
• The smart diapers allow parents to monitor their baby’s diapers without having to physically open the diaper saving time and effort, which also increases the comfort for the baby.
   
• The healthcare facilities in U.S. are adopting technology to increase convenience for both patients and caretakers. Smart diapers offer a convenient diaper solution to adult patients in assisted care facilities. The smart diapers send out prompt diaper change alerts to caretakers and nurses to avoid long exposure to wetness.
   
• The smart diaper market in North America especially in U.S. is increasing due to growth in assisted care facilities and working parents seeking convenient solutions.
   

Europe: The European smart diapers market is experiencing growth due to regions well developed assisted care facilities adopting smart and connectivity technology in healthcare products. According to European Association of Urology around 55 to 60 million Europeans suffer from a medical condition called urinary continence, which leads to involuntary loss of bladder. Medical conditions like these and rising aging population has led to increased adoption of smart diapers in the region with UK having around 36% market share in Europe. These factors are driving the market for smart diapers in Europe.
 

Asia:    According to World Bank, the average birth rate per 1000 people in Asia Pacific is about 10%, this has led to increase in demand for smart baby care products in the region. Smart diaper offer a convenient solution to working parents in countries like India & China, where prevalence of nuclear families is increasing. With about 22% share in the Asia Pacific market China led the market in 2024. The country’s fast-growing technology hub is boosting the market for baby care products with connectivity technology. This has resulted in the growth of market in the Asia Pacific region.
 

Smart Diapers Market Share

The top five companies in market are ABENA, First Quality Products, Hengan International, Ontex Gr, Procter & Gamble and they collectively hold a share of 5%-10% in the market.
 

These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
 

Ontex launched a smart diaper solution with LoRaWAN connectivity technology with printed sensors that communicate with a mobile app that lets caretakers monitor patients’ hygiene at assisted care facilities and hospitals. The nurse or caretaker can receive notification on their devices alerting them on status of diapers which increase the convenience and hygiene or patients.
 

Smart Diapers Market Companies

Major players operating in the smart diaper industry are:

• Abena
• Attends Healthcare Products
• Drylock Technologies
• Essity
• HARTMANN
• Kimberly Clark
• Medline Industries
• Monit
• Ontex
• Pixie Scientific
• Procter & Gamble
• Sensassure
• Simavita
• Sinopulsar Technology
• Wonderkin
   

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

In 2023, Huggies partnered with Kotex, a hygiene brand to launch Huggies smart diapers. The smart diapers were equipped with smart IoT sensors with up to 12 hours of range and allowed real time feedback from diapers to connected devices. This allowed the parents to monitor wetness level of the diapers in real time.
 

In 2021, Ontex developed a smart diaper solution for patients with incontinence conditions. The diaper featured a printed sensor with a transmitter chip to provide accurate and real time data through their            mobile application. This smart diaper was aimed at improving patients’ hygiene and increasing convenience for caretakers.
 

Smart Diapers Industry News

• In 2023, researchers at Penn State University developed a smart diaper with humidity sensors that can send alerts to caretaker’s mobile through an app. It uses Bluetooth sensor for connectivity and features a graphite layer that reacts with liquid to send out signals through the chip.
   
• In 2022, Ontex launched an IoT enabled smart diaper with RFID tag technology, which helped caretakers to monitor adult patients’ hygiene in intense care facilities. RFID technology helped in monitoring frequency of diaper changes and other important parameters that could be used to improve patients’ comfort and health.
   

This smart diapers market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Technology

• RFID tags
• Bluetooth sensors

Market, By End Use

• Baby
• Adult

Market, By Price 

• Low
• Medium
• High         

Market, By Distribution Channel 

• Online
  • E-commerce platforms
  • Company websites 
• Offline
  • Supermarkets/hypermarkets
  • Specialty stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa