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CNH Industrial, AGCO Corporation, and Raven Industries collectively held a substantial market share of over 15% in the smart crop mobility industry in 2023. CNH, through its Case IH and New Holland Agriculture brands, has significantly invested in precision agriculture technologies. Their products leverage IoT, GPS, and data analytics to enhance crop management, soil quality, and resource utilization. CNH's digital solutions include AGXTEND for precision farming and PLM Connect for remote farming operations access via mobile and web interfaces. These platforms enable farmers to control machinery, optimize fieldwork, and improve decision-making through data insights.
AGCO's strategy focuses on the Fuse Technologies platform, which integrates precision agriculture tools to optimize planting, crop protection, and harvesting. Fuse's open architecture system allows compatibility with other platforms and equipment, offering greater flexibility. AGCO's AgCommand system supports real-time monitoring of equipment performance and field operations. Their investment in cloud-based technologies ensures seamless data exchange and analysis.
Raven has developed autonomous driving systems for farming machinery with OmniDrive and AutoCart technologies, automating equipment operations to reduce labor costs and increase efficiency. Raven’s Hawkeye 2 Nozzle Control System ensures precise chemical application, reducing waste and optimizing resource use. These technologies are crucial for increasing yield and minimizing environmental impact.
Major players operating in the smart crop mobility industry are: