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BRP Inc, and Yamaha Motor Co. Ltd. are major market players in the small boats industry, holding over 75% of the market share. BRP is known for its Skidoo and Lynx snowmobiles, Can-Am on-road and off-road vehicles (including motorcycles), Sea-Doo personal watercraft, and Rotax engines. BRP leverages its rich heritage to deliver a strong brand identity across its product lines. They emphasize innovation and a focus on creating "Adventure by Design" experiences for their customers. BRP has a global presence with manufacturing facilities in several countries and their products are sold in over 100 countries.
Yamaha Motor Corporation is a diversified powerhouse in the mobility industry. The company is a household name for motorcycles, but its reach extends to marine products such as boats and outboard motors, power products such as generators and water pumps, and industrial robots. They are also known for their commitment to quality, performance, and technological innovation. The company heavily invests in research and development, pushing the boundaries in areas like engine efficiency and performance.
Major players operating in the small boats industry are:
Polaris Inc, Regal Boats, Scout Boats, Taiga Motors, Tracker Marine Group, Winnebago Industries, Inc, and Yamaha Motor Corporation among others.
The market size of small boats reached USD 18.4 billion in 2023 and is set to witness over 7.5% CAGR between 2024 and 2032, led by the proliferation of recreational boating and water sports activities.
The pontoon segment of the small boats industry accounted for 40% share in 2023, due to their spaciousness and stability.
North America market over 55% revenue share in 2023, driven by increasing consumer interest in recreational boating.