Small Boats Market Analysis

Based on type, the market is divided into personal watercraft, pontoon, deck boat, inflatable boat, bowrider, and others. The pontoon segment accounted for around 40% of the market share in 2023 and is experiencing significant growth. Pontoon boats are gaining popularity, due to their spaciousness, stability, and ability to accommodate larger groups, making them ideal for family outings and social gatherings on the water. Their customizable nature allows buyers to tailor them to specific recreational needs, boosting their appeal. In addition, innovations such as more efficient engines, better hull designs, and enhanced safety features are making pontoon boats more attractive to consumers.

Luxury Pontoons offers the highest level of comfort, amenities, and finishes. It includes features like plush seating, top-of-the-line sound systems, refrigerators, and even built-in grills cater to boaters seeking a luxurious experience on the water. In April 2024, Crest Marine, a subsidiary of MasterCraft Boat Holdings, launched the Balise Pontoon Boats brand. The new brand focuses on luxury and innovation, with models like the Horizon and Helix available in 24- and 26-foot lengths. These boats feature premium comforts such as plush upholstery, wireless phone chargers, and advanced audio systems, aiming to redefine luxury in the pontoon segment?.

Based on the application, the small boats market is categorized into utility, sports, recreation, and military. The recreation segment accounted for around 43% of the market share in 2023 and is witnessing significant growth. This surge is attributed to the increasing demand for leisure and recreational activities on the water. Small boats are favored for outdoor activities including fishing, water skiing, wakeboarding, and cruising, providing enthusiasts with affordable & accessible recreational options. Manufacturers are responding by introducing innovative designs, enhanced performance features, and customizable options to cater to the diverse preferences of recreational boaters, further propelling segment growth in the market.

North America led the global small boats market with a share of over 55% in 2023, driven by increasing consumer interest in recreational boating, advancements in boat manufacturing technology, and favorable economic conditions. The market encompasses a variety of small boats, including pontoons, fishing boats, sailboats, and personal watercraft. Further, recreational boating is a major driver in North America, particularly in the U.S. and Canada, where there is a strong culture of leisure and water-based activities.

Moreover, economic stability and increased disposable income have boosted consumer spending on recreational activities, including boating. In June 2024, the National Marine Manufacturers Association (NMMA) reported a 12% increase in new powerboat sales in the U.S., indicating strong consumer demand and a growing market?.  Higher boat sales led to increased business for dealers and marinas involved in selling, servicing, and storing boats. As a result, companies that manufacture boating accessories, equipment, and supplies can also benefit from a growing market.