Skincare Nutritional Serum Market - By Type, By Usage, By Skin Type, By Price, By Consumer Group, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Skincare Nutritional Serum Market Size

The global skincare nutritional serum market size was estimated at USD 3.8 billion in 2024. The market is expected to grow from USD 4 billion in 2025 to USD 6.6 billion in 2034, at a CAGR of 5.9%. The global market is driven by rising cases of acne, innovative formulations, social media influence, demand for natural products, and self-care trends.
 

Consumers have become more informed with regard to skincare and recognized its significance in health and well-being. The American Academy of Dermatology Association estimates indicate there are approximately 50 million Americans that suffer from acne annually, making it the most widespread skin ailment in the US. Especially among adult women, a condition termed as adult acne has afflicted approximately 15%. A significant number, roughly 85%, experience at minimum minor acne issues between the ages of 12 to 24. In America, more than 6 billion dollars are spent trying to deal with acne and its effects every single year. But only 10% of the people make the effort to consult a dermatologist. The rest rely on commercially available solutions.
 

Acne vulgaris is one of the most common disorders that affects approximately 9.4% of the global population. The highest prevalence of acne has been noted, as per the Journal of the European Academy of Dermatology and Venereology, in Latin America at 23.9%, followed by East Asia at 20.2%, Africa with 18.5%, and the Middle East at 16.1%; the lowest are Europe at 9.7% and Australia at 10.8%. The average American is estimated by Simmons National Consumer Survey and the US Census to spend $322.88 on average in skin care annually, which equates to roughly $15,000 over a person’s lifetime. The survey suggests a person will spend 46.5 years of their life committed to skincare routine.
 

Many anti acnes face nutritional serums contain ingredients like niacinamide or vitamin C that can help reduce the appearance of acne scars and hyperpigmentation over time by promoting skin healing and regeneration. As a result, as people learn more about their unique skin characteristics and issues, there is a growing need for customized solutions to combat acne, which is increasing the market for targeted nutritional serum products.
 

Skincare Nutritional Serum Market Trends

• Different technologies are driving the way towards personalized skincare. Machine learning technology analyses large datasets of skin type, conditions, and environmental conditions to make personalized recommendations for skincare products and routines.
   
• By investing in research and development, new businesses will be able to leverage these technologies to create niche customized skincare solutions. Leveraging the newest innovation, and online platforms, businesses can differentiate themselves and provide customers customized skincare experiences attuned to their individual needs.
   
• VLCC developed India's 1st ever-serum facewash line with 8 novel variants driven with salicylic acid serum, vitamin C serum & hyaluronic acid serum. with the strength of these serums being incorporated within the facewash, it repeals the necessity of doing the serum application. This revolutionary formula features assures a multi-faceted solution to skincare, providing the customer with a complete solution for their varied requirements.
   
• Enriched with a new, better, and innovative formula, the product line offers 3 categories that cater to various skin needs, solving certain skincare issues. The acne defence line for oily & acne prone skin is fuelled with salicylic acid serum and comes in four unique offerings infused with neem, turmeric and orange peel, which aptly address different skin issues under the support of acne defence.
   

Skincare Nutritional Serum Market Analysis

The market by type is segmented into oil serums, gel serums, emulsion serums, and others. In 2024, the gel serums segment dominates the market generating revenue of USD 1.5 billion and emulsion serums segment is expected to grow at CAGR of around 5.9% during the forecast period 2025 to 2034.
 

• Customers are increasingly turning to oil-based serums that contain natural and organic oils owing to increased awareness of clean beauty and the need for products that are free from synthetic chemicals. Oil serums are very preferred in the anti-aging segment because they contain antioxidants and fatty acids that assist in minimizing wrinkles, fine lines, and inflammation of the skin.
   
• Gel serums are becoming the best sellers for most brands as customers appreciate the sensorial aspect that leaves no sticky tell-tale signs of applications. Gel formulations are lighter in consistency than some other skincare formulations and vehicles such as ointments. Gel serum is especially a preferred choice during hot and humid months. Gel serum has a cooler effect than other formulations. Alcohol-based gel textures can be dry for those with sensitive or dry skin.
   
• Minimalist has introduced its new product, the Retinal 0.1 percent Face Serum. This new serum is specially formulated to counteract visible signs of aging and has a gentle touch that can be used by all skin types. Minimalist Retinal 0.1 percent Face Serum with Oleyl Adapalenate and Squalane is formulated to reduce age-related skin problems effectively. It reduces fine lines, wrinkles, loss of elasticity, unevenness of skin tone and texture, and redness.  
   

According to the end user, the skincare nutritional serum market is segmented into individuals, professional salons & spas and dermatological centers. Individuals made up 64% of the market in 2024, due to rising consumer awareness about importance of skin health.
 

• For the broader category of skincare and beauty, the average woman leaves her home each day having used at least 16 facial care or cosmetics products and spends ~$200,000-$300,000 in a lifetime (or an estimated $250 per month) on skincare and cosmetic products.
   
• Americans pay an average of $722 per year on their looks, or on skin care, as reported by the Advanced Dermatology. Social pressures and expectations regarding beauty and body maintenance, media effect, and individual choice all contribute to the widespread use of skincare products among women.
   
• In addition, improvements in skincare technology, greater understanding of the importance of sun protection, and the existence of a wide range of skincare products for various skin types and issues have all helped to increase the popularity of skincare routines among women.
   

According to the consumer group, the skincare nutritional serum market is segmented into male and female. Female made up 73% of the market in 2024.
 

• The market for skincare nutritional serum is driven by the rising working women followed by increasing disposable income. According to the U.S. Bureau of Labor Statistics, the workforce participation rate for women in their prime working age hit an all-time high in June 2023, reaching 77.8%.
   
• As per the statistical office of the European Union, in 2022, the European Union employment rate for women at 69.3 %. Among the European Union Member States, the employment rate in 2022 ranged from 82.9 % in the Netherlands to 64.8 % in Italy. For instance, as per the Advanced Dermatology survey on average, Americans spend $722 on their appearance, including skin care, each year.  
   

With about 74% of the North American skincare nutritional serum market share and estimated USD 810 million in revenue, the United States led the market in 2024. The expansion of the U.S. market is primarily driven by increasing demand for natural and organic products along with increased expenditure by consumers on skincare products.
 

• Consumers across the U.S. are becoming more aware of the ingredients used in their skincare products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the skin.
   
• According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years. More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase. Technology is helping make this change by giving a way for brands to assure transparency of their sourcing and manufacturing practices.
   
• The American Chemical Society states that natural emollients hold the largest share, in terms of value and volume, of the natural cosmetics ingredient market. The skin-care segment holds the largest revenue share. There's a movement away from traditional, petrochemical-derived ingredients to solutions that put a premium on environmental responsibility without compromise in product efficacy.
   

Europe: Customized skincare and rising consumer awareness about importance of skin health are the primary factors that have contributed to the European skincare nutritional serum market's robust growth. Consumers are becoming more aware of the ingredients used in their skincare products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the skin. According to the Centre for the Promotion of Imports (CBI), nearly all large cosmetics companies have implemented programmed on sustainability, and many of them are setting ambitious targets to reduce their environmental impacts and resource use, indicating that sustainability has entered the mainstream.    
 

Asia Pacific: Rising consumer spending on skincare and rising demand for anti-ageing product in the countries like China, South Korea and Japan are the major contributor in the growth of skincare nutritional serum market in Asia Pacific. In South Korea, makeup, skincare, and plastic surgery have dominated social hierarchies. Young women in South Korea spend $700 a month on skincare. The market for skincare nutritional serum is also driven by the rising working women. According to the Japan Internal Affairs Ministry, the number of working women in Japan reached a record 30.35 million in 2022, marking an increase of 1.22 million from five years earlier.
 

As per the National Bureau of Statistics China, 320 million women were employed as of 2022, accounting for 43.2 percent of the working population. Around 67.6 million female workers were employed by non-private enterprises in urban areas.  
 

Skincare Nutritional Serum Market Share

• The top five companies in Amorepacific, Auteur, Kerastase, LifeVantage, Retrouve and they collectively hold a share of 8%-12% in the market.
   
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• In January 2025, LifeVantage hosted its annual Global Kickoff. Thousands of the company’s independent Consultants around the world joined the live broadcast to celebrate the company’s bold vision for 2025, which emphasized momentum, continued innovation, and international expansion of the MindBody GLP-1 System. The company also announced that the Philippines, Taiwan, Hong Kong, and Singapore markets will transition to the Evolve Compensation Plan on March 1, with Thailand, the final market to move to Evolve, planned for transition by the end of the fiscal year.
   
• Amorepacific has increased its stake in Cosrx, meaning the hypoallergenic skin care brand is an Amorepacific subsidiary. Amorepacific became a Cosrx minority shareholder with the acquisition of a 38.4% stake, with the option at the time to purchase the remaining shares, which the Laneige owner has now decided to exercise. With this most recent transaction, Amorepacific is expected to own 93.2% of Cosrx shares.
   

Skincare Nutritional Serum Market Companies

Major players operating in the skincare nutritional serum industry are:

• Amorepacific
• Auteur
• EltaMD
• Fig+Yarrow
• Jeunesse
• Kerastase
• LifeVantage
• Monpure
• NeoStrata
• Oskia
• Phyt's
• Retrouve
• Seavite Bodycare
• Susanne Kaufmann Kosmetik
• The Sabi    
     

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

Amorepacific announced the launch of Laneige, the group's flagship global skincare brand, in the United Kingdom and the Middle East, following North America. Amorepacific gained prominence in the North American beauty market with its Laneige, Sulwhasoo, and Innisfree brands. Sales in North America grew 80% in the first quarter of 2023, due to strong sales growth in e-commerce channels such as Amazon and branded stores, as well as offline channels including Sephora.
 

Skincare Nutritional Serum Industry News

• In March 2025, Laneige, a part of Amorepacific introduce its newest innovation, the Bouncy & Firm Serum. This much-awaited new member of the Bouncy & Firm Series is formulated to revive skin's bounce, increase firmness, and provide a youthful plumpness, revolutionizing hydration through cutting-edge skincare technology.
   
• In March 2024, LifeVantage Corporation announces the introduction of its TrueScience Activated Skin Care Collection, a major leap in skincare technology and formulation. The Collection offers an easy regime of multi-tasking products that address the advanced demands of today's active consumers.
   
• In April 2023, Kerastase introduced a new healthy hair ritual to tackle the driest of hair, the newly optimized Nutritive Collection. Nutritive has been re-inspired with seven newly reformulated products and three new products. A hydrating split-end serum for dry hair, this formula provides high nutrition and acts as an ultra-sealing split ends concentrate, powered by a vitamin-in-oil blend, that provides two times fewer split ends and instant smoothness.  
   

This skincare nutritional serum market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Type

• Oil serums
• Gel serums
• Emulsion serums
• Others   

Market, By Usage

• Vitamin serums
• Antioxidant serums
• Hydrating serums
• Anti-aging serums
• Brightening serums
• Others (anti-acne serum etc.)       

Market, By Skin Type

• Normal skin
• Dry skin
• Oily skin
• Combination skin
• Sensitive skin      

Market, By Price

• Low
• Medium
• High       

Market, By Consumer Group  

• Male
• Female       

Market, By End Use

• Individuals
• Professional salons & spas
• Dermatological centers     

Market, By Distribution Channel  

• Online
  • E-Commerce sites
  • Company websites
• Offline
  • Specialty stores
  • Mega retail stores
  • Others       

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa