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A key trend in the shrink packaging industry is the shift towards sustainability through the use of recycled materials. Companies are increasingly incorporating post-consumer recycled content to develop eco-friendly shrink films. This approach aims to reduce carbon footprints while maintaining high performance, aligning with consumer demand and regulatory pressures for greener packaging solutions.
For instance, in April 2024, LyondellBasell and Zhengxin Packaging Co. Ltd announced a collaboration to enhance heat shrink film technology for beverage and tetra pack packaging. Utilizing LyondellBasell's CirculenRecover PE from post-consumer waste, the partnership offers up to 60% recycled content, combining sustainability with high performance to meet growing eco-friendly packaging demands.