Self-Rising Flour Market Size - By Type (Wheat-based self-rising flour, Gluten-free self-rising flour, Organic self-rising flour), By Application (Breads & biscuits, Cakes & muffins, Noodles & pasta, Others), By Distribution Channel & Forecast, 2024-2032

Self-Rising Flour Market Size

Self-Rising Flour Market size achieved USD 862.53 million in 2023 and is expected to grow at 6.8% CAGR from 2024 to 2032. Shifts in consumer preferences, a surge in at-home baking, and a growing appetite for convenience foods are reshaping the market. Following the COVID-19 pandemic, a surge in at-home cooking led to a significant uptick in demand for baking essentials, notably self-rising flour.
 

The market trend continues, with consumers gravitating towards user-friendly, pre-mixed baking solutions for diverse recipes, from cakes to pastries. Self-rising flour, a blend of flour, salt, and a leavening agent, has become a favorite, streamlining the baking process for both novices and seasoned home bakers.
 

Gluten-free and specialty flours are emerging as a significant trend in the global self-rising flour industry. With a growing emphasis on health and dietary considerations, there's an escalating demand for gluten-free, organic, and non-GMO self-rising flours. In response, manufacturers are rolling out a diverse range of innovative products. This trend is particularly pronounced in North America and Europe, where the organic and gluten-free movements have gained substantial traction. Heightened awareness of food allergens and a preference for cleaner labels have further propelled the shift towards these healthier alternatives.
 

For instance, a report by the U.S. Department of Agriculture (USDA) indicates that the ethnic food market in the U.S. is expanding rapidly. According to the USDA's Economic Research Service, ethnic foods now account for nearly 15% of total U.S. food sales, marking a significant increase. This growth is driven by the country's increasingly diverse population and a growing interest in global cuisines.
 

The rise of online retail is reshaping the self-rising flour market landscape. E-commerce platforms now offer consumers global access to a diverse array of self-rising flour products. This shift is amplified by the digitalization of economies worldwide, with many consumers favoring the ease of online shopping. Both specialty stores and major retailers have broadened their online portfolios, making it simpler for consumers to acquire premium and niche products.
 

Self-Rising Flour Market Trends

The self-rising flour industry has witnessed a pronounced evolution. Once dominated by traditional wheat-based products and brick-and-mortar sales, the market is now seeing a surge in demand for specialty flours, including organic and gluten-free varieties. Online sales have gained significant momentum, and sustainability, coupled with eco-friendly packaging, has emerged as a pivotal factor in consumer decision-making, reflecting a growing preference for environmentally conscious products.
 

In the global self-rising flour market, a significant emerging trend is the heightened emphasis on health and wellness. As consumers grow increasingly health-conscious, there's a surge in demand for products tailored to specific dietary preferences, such as gluten-free, organic, and non-GMO selections. In response, producers of self-rising flour are broadening their offerings to encompass these healthier alternatives to traditional wheat-based flours.
 

For instance, gluten-free self-rising flour, crafted from alternative grains like rice, millet, or sorghum, is witnessing a rise in popularity. This trend is especially pronounced among those with gluten intolerance or celiac disease, as well as individuals who view gluten-free diets as a healthier choice.
 

According to the Food and Agriculture Organization (FAO), global rice production reached 756.7 million metric tons in 2023, highlighting the availability of alternative grains for gluten-free flour production. Additionally, the United States Geological Survey (USGS) reported that millet production in the United States alone was approximately 1.5 million metric tons in 2023, further supporting the shift towards alternative grains in the market.
 

Self-Rising Flour Market Analysis

Wheat-based self-rising flour segment held USD 593.71 million in 2023, and it is anticipated to expand at an 7% of CAGR during 2024-2032. Wheat-based self-rising flour leads the global market, thanks to its common use and consumer familiarity. As a key ingredient in baking, it's favored by both households and commercial bakeries. The rising trend of home baking, especially during the COVID-19 pandemic, has boosted the demand for wheat-based self-rising flour.
 

Its adaptability in producing a range of baked items, from breads and biscuits to cakes and muffins, solidifies its dominant market position. Yet, as consumers increasingly lean towards healthier and specialized options, niche flour types are finding new opportunities.
 

The breads & biscuits segment was valued at USD 412 million in 2023 and garner a 7.1% CAGR from 2024 to 2032. Breads and biscuits dominate the self-rising flour market. As a primary ingredient in quick breads, scones, and biscuits—staples in diverse cultures—self-rising flour's appeal is undeniable. Its pre-mixed leavening agents not only simplify baking but also attract home bakers and commercial producers aiming for efficiency. Rising global bread consumption, coupled with the UK's and US's fondness for biscuits and scones, fuels this segment's demand.
 

The hypermarket/supermarket segment were valued at USD 347.89 million in 2023 and garner a 7.4% CAGR from 2024 to 2032. Hypermarkets and supermarkets continue to dominate as the primary distribution channels for self-rising flour. These outlets provide a diverse range of flour types, appealing to consumers who value the tactile experience of selecting their products.
 

The allure of one-stop shopping, coupled with the opportunity to compare prices and brands, solidifies this channel's popularity. In-store promotions and discounts further entice price-sensitive shoppers. Yet, as e-commerce gains traction, especially among younger, tech-savvy consumers, it's gradually siphoning off some market share from these traditional retail giants.
 

North America self-rising flour market is expected to hold a USD 318.56 million in 2023 and expected to grow at a 7.2% CAGR. North America, with the U.S. at the forefront, stands as a dominant market for self-rising flour. This prominence is attributed to a deep-rooted baking culture and the influential presence of industry giants like General Mills and Ardent Mills. Additionally, the region's appetite for convenience products, coupled with a rising interest in gluten-free and organic alternatives, bolsters its market leadership.
 

Self-Rising Flour Market Share

The self-rising flour industry exhibits moderate fragmentation, with several key players competing for market share through product innovation, strategic acquisitions, and partnerships. As companies adapt to consumer demand for healthier and more convenient baking solutions, the competitive landscape has shifted. Leading players are also bolstering their distribution networks to serve both retail and foodservice sectors.
 

Product diversification stands out as a pivotal competitive strategy in the industry. Companies are crafting gluten-free, organic, and specialty self-rising flours, aligning with the evolving preferences of health-conscious consumers. This strategy not only broadens their customer base but also deepens their foothold in the market. Furthermore, brand loyalty and pricing tactics are crucial for retaining market share, given that many consumers remain loyal to trusted baking brands.
 

Self-Rising Flour Market Companies

Top companies operating in the self-rising flour industry include:

• Ardent Mills
• Bay State Milling Company
• Central Milling Company
• FWP Matthews
• General Mills
• Hometown Food Company
• Hopkinsville Milling Company
• Pillsbury
• Swiss Bake Ingredients
• Wilkins Rogers
   

Self-Rising Flour Industry News

• In March 2022, Ardent Mills inaugurated a cutting-edge flour mill in Florida, enhancing its production capabilities for a range of flour types, notably self-rising flour, while emphasizing efficiency and sustainability.
   

The self-rising flour market research report includes in-depth coverage of the industry, with estimates and forecasts in terms of revenue and volume (USD Million) (Tons) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Wheat-based self-rising flour
• Gluten-free self-rising flour
• Organic self-rising flour

Market, By Application

• Breads & biscuits
• Cakes & muffins
• Noodles & pasta
• Others

Market, By Distribution Channel

• Hypermarket/supermarket
• Specialty store
• Online retail
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA