Seasoning Market Size - By Product Type, Form, Nature, Application, End Use, Distribution Channel, Growth Forecast, 2025 - 2034

Seasoning Market Size

The global seasoning market size was estimated at USD 21.3 billion in 2024. The market is expected to grow from USD 22.4 billion in 2025 to USD 37.1 billion by 2034, growing at a CAGR of 5.7%.
 

The global market for seasoning has evolved primarily owing to changes in food consumption patterns, increased consumption of convenience foods, and a greater emphasis on enhancing flavor in cooking. Economically, the market has been robust and entrenched through various global economic crises as food seasoning and spicing remains an indispensable part of meal preparation, from a household level to a commercialized food industry in advanced and developing countries.
 

Globalization and technological advancement over the years have positively impacted the industry market by introducing new and diverse food items and cuisines into various areas. There was also a consistent supply of many food items which included traditional and exotic herbs, food spices, and sophisticated mixed spicing to suit the growing culinary demands. This resulted in the proliferation of food seasoning components, which further led to the integration of seasoning goods with convenience and packaged foods, thereby advancing the food processing and outlet service sectors.
 

Seasoning is expected to witness the fastest growth in the upcoming years due to enhanced focus on food delivery services, urbanization, exposure to multiple cultures and cuisines, and growing international tourism. Global consumers are also inclined more towards non-GMO, clean label, and natural ingredients which is expected to augment the demand for seasonings as well fortify foods and meals.
 

The way market products are segmented is affected by the form of seasonings. Whole/intact and powdered seasonings have dominated the market for both domestic and industrial kitchens ‘culinary activities’ due to their versatility. However, other forms like liquid, paste, and even crushed are now getting widely accepted, especially in the food service and ready-to-eat segments. These seasonings are easier to handle, and their concentrated powerful taste is an appealing feature for chefs and home cooks alike.
 

By nature, conventional seasonings tend to dominate global consumption because of their availability, low price, and cost-effective nature. However, non-GMO and organic products are growing rapidly due to consumers’ health concerns and some regulatory support in specific areas.
 

Seasoning Market Trends

Seasonings are salts, spices, and herbs that improve the smell, taste, and aesthetic appeal of food. They are of paramount importance in both home and commercial cooking capturing the distinct preferences, culture, and heritage of society.
 

Changing spending patterns and dynamic lifestyle choices have contributed towards the seasoning market globally. This, in turn, has led to the growing interest in ethnic and exotic cuisines which use more regional seasonings. The broader Middle East is known for za’atar, while Korea has introduced gochutgaru. This phenomenon is further complemented by the growing interest in gourmet cooking by consumers who wish to replicate chef-level dishes at home which further fuels the culinary exploration with premium seasonings from around the globe.


Simultaneously, the change towards more healthy diets is focusing attention on clean label products: seasonings manufactured from natural ingredients without artificial additives. Producers develop organic, preservative-free options, responding to consumer trust. The expanding food service industry supports these trends, as restaurants and QSRs (Quick Service Restaurants) globally attempt to integrate bold flavors and clean ingredients for a greater market appeal. These combined factors drive innovation and growth in the international market for seasonings.
 

Seasoning Market Analysis

There are important trends within the world's seasoning industry that dictate their innovations. One such trend is the emergence of advanced seasoning blends that cater to diets. An example of such diets would be keto, vegan, and low sodium. Another trend which is prominent within the global market is the increase of e-commerce and branded D2C businesses that sell artisanal and niche products, as it gives consumers more options. Moreover, the spices needed for cooking are now further enhanced in flavor and preserved for longer duration without the use of synthetic food additives.
 

Further, these brands are also investing in raw vegetables and eco-friendly packaging which makes sustainability their focus. It is equally crucial to note that there is an increase in the demand for hyperlocal and regional spices which is a sign toward culinary ancestorial authenticity. All of these changes demonstrate a move from basic enhancement of taste to more holistic lifestyle fuel aspects wherein customized requirements, health, and eco-friendliness are of utmost focus.
 

The seasoning market from spices product type segment was valued at USD 11.3 billion in 2024, and it is anticipated to expand to 5.6% of CAGR during 2025-2034.
 

Spices play a critical role across culinary demographics both modernist and traditionalist. Turmeric, cumin, black pepper, paprika and chili are some spices that not only enhance the flavor profile of food but also offer functional health benefits. Their ever-growing demand can be attributed to the appreciation for authentic ethnic cuisines coupled with the rising awareness regarding spices’ medicinal benefits.
 

The fact that spices can be used in dry, ground, whole, and extract form adds to their popularity among households as well as the food industry. Moreover, international trade and greatly developed e-commerce sites offer a world of spice variety and ease of access to consumers. There has been an increased demand for less refined, non-additive spices which, along with clean-label preferences, shifts the focus to more natural flavoring agents. This consistent demand makes the spice segment an enduring frontrunner in the seasoning industry.
 

The seasoning market from powder segment was valued at USD 18.1 billion in 2024 and gained 5.5% CAGR from 2025 to 2034 with a market share of 26.4%.
 

Convenience, longevity, and ease of incorporation into recipes, both domestically and industrially, helped the seasoning market's powder from segment capture a market share. Uniform texture and rapid dissolution of particulates serve to enhance usability of a wide range of culinary applications – enabling even and delectable taste expression. This form is especially prominent in packaged foods and spice blends where flavor consistency is uncompromising.
 

Powdered seasonings are favored as they incur lower transportation and storage costs compared to liquids or pastes. There is an increase in consumer demand for convenience aiding use spices, which has positively marketed powdered herbs and spices. Seasoned salt, dry rubs, soups, sauces, snacks, and instant mixes have cemented the dominance of powdered seasonings. Increased consumption of convenience foods will likely accelerate growth of the powder segment further in the market.
 

U.S. seasoning market were valued at USD 4.8 billion in 2024 and expected to grow at a 6% CAGR from 2025-2034.
 

The U.S. market stands as one of the largest globally, generating revenues. The U.S. seasoning market is greatly served by the robust food-processing industry, per capita consumption of convenience packaged foods, and growing consumer interest in culinary innovation.
 

There is also a growing trend toward organic seasonings which marks high utilization within the U.S. market. This is driven by the rising health consciousness and the shift to naturals. The growing popularity of Asian, Mexican, and Mediterranean has further fueled the use of blended spices and herbs.
 

In addition, the home cooking and gourmet cooking trends further supported by food shows and social media continue to drive market growth. There has been a sharp increase in the innovation of blended seasonings designed for low sodium, allergen free, clean labeled and unsalted requirements catering to the health conscious. These factors altogether have made the U.S. a dominator in the market.
 

Seasoning Market Share

The top 5 competitors in the global seasoning industry are McCormick & Company, Inc., Ajinomoto Co., Inc., Givaudan SA, Kerry Group plc and Olam International, who compete aggressively with one another. The market has high concentration with McCormick dominating the market in the U.S.
 

Competition is focused on new product development, pricing, as well as product and service delivery. Firms are adopting new consumer trends and investing in product development for flavors and seasonings, including clean-labels and health-focused products. This is evident with McCormick’s acquisition of Cholula Hot Sauce and FONA International which demonstrates the company’s strategic moves to strengthen its market position and diversify its product offerings.
 

Emerging markets are vulnerable to competitive pricing. Differentiating the market involves developing a brand identity. Olam International's sustainable sourcing and ethical supply chains align with eco-friendly consumer standards and pare down expenses. Olam’s acquisition of Olde Thompson expanded its foothold in the private label seasonings market.
 

Distribution also remains the fundamental factor; McCormick's digital and ecommerce advancements have allowed increased access to a wider audience and the growing world-wide demand for their spices. Givaudan focuses on flavor solutions and industry partnerships to enhance distribution.
 

The seasoning market is highly competitive and has a maturation stage that revolves around new product development, economic strategies, and efficient multi-channel distribution. Companies that succeed in merging all three aspects will emerge as clear market leaders.
 

Seasoning Market Companies

Major players operating in the seasoning industry are:

• Ajinomoto Co., Inc: On the forefront at Ajinomoto Co., Inc., their development in the field of flavor enhancers and umami harvesting combines a deep knowledge in R&D with proportioned aged expertise in science of amino acids. Their plant based and low sodium umami solutions address the market need for healthy-sourced ingredients. With increased health awareness these reformulations are being adopted by both venders selling ready-to-eat meals and packaged goods. The responsive clean label explains the borderless growth accepting collaborations that the firm has advanced.
   
• Givaudan SA: Though primarily marketed head of the Givaudan SA food rife, their nature scent blends and spices definitively deem them a leading figure in industry competition. Dominantly themed around region-relevant consumer tendencies, the company's ‘client co-creation’ initiatives enable clients get custom scheme mixtures of spices and melds. Recent body-snatching of Naturex boosted and augmented their ‘flavor-to-order’ capabilities, it enabled Givaudan to offer greater clean-label, plant sourced options thanks to acquired natural size flavor authorities.
   
• Kerry Group plc: Kerry Group PLC, with their extensive array of seasonings, tastes, and functional ingredients, serves food manufacturers and suppliers in the food services industry. Lid on sustainability concern, clean-label approaches, and an unrivaled global R&D infrastructure, Ivory Coast natives mercilessly competed in Canada's dominated markets via nature-based taste systems, alongside expeditious spending on research development centers. Drawn Niacet and Bio-K Plus purchases leaped forward the Group’s prowess with preservatives and probiotic components, enabling development of integrated taste and nutrition solutions.
   
• McCormick & Company, Inc: The company McCormick & Company, Inc. with their custom blend products, McCormick, Lawry’s, and Schwartz branded items is a forefront contender in spice and seasoning sales across the globe. Their main targets include innovation marketing that is aligned with the health-conscious trend, easy-to-make products, and consumer flu trends. The company also targets FONA International and Cholula Hot Sauce supporting them in premium condiments to expand their flavor solution business. Moreover, advancing the automated order systems and the company website increases customer interactions.
   
• Olam International: Olam International seasonings saw the ionic growth of supply chains and it being coupled with easy tracing of ingredients to their sources. Acquiring Olde Thompson turned Olam into a titan in the private-labels spice industry while consistently expanding into sustainable origin preprocessing– a helpful counter to consumer concerns around the ethics of ingredient sourcing.
   

Seasoning Industry News

• In January 2025, Symrise and Shan Foods have opened a modern production plant in Pakistan as part of their global infrastructure development to further deepen local innovation and manufacturing synergy in Pakistan. This facility sought to provide hyperlocal, sustainable, and tailored taste solutions for local and international food brands. This cooperation, however, also sought to expand into the UAE and KSA markets while contributing towards employment generation in Pakistan’s food industry and diminishing import dependency on food products.
   
• In December 2024, Sensient Natural Ingredients LLC (SNI) has made public its purchase of New Mexico Chili Products Inc. SNI’s newly acquired asset is a chili pepper processing plant located in Deming. The plant is engaged in the processing of capsicum and a variety of specialty chilies for CPG food manufacturers, spice blenders, and foodservice operators.
   
• In October 2024, Bart Ingredients Company engaged the services of the Bristol-based agency The Space Creative to evolve its branding and packaging with an aim to capture new-age food enthusiasts while maintaining its faithful traditional clientele. The rebranding campaign kickstarted from Bart’s globe-inspired spice blend collection and later expanded to encompass more than 100 products offered by Bart including: herbs, spices, chopped ingredients, pastes, salts, peppers, and seasonings.
   
• In September 2024, the first collection in the new spice blend line, Blends of the Americas, was introduced by Olam Food Ingredients. The collection comprises 17 dry blends which are ready-to-use for immediate application. This remark offers a clean label solution for manufacturers, foodservice operators, and retailers who want to bring authentic and consistent flavors into their food. The collection includes modern Mexican blends like Spicy Citrus Coast which features scorpion chili, ground red pepper, and lime. It also has warm Southwest style blends like Warm Sedona Sunset which features sweet heat from turmeric, ginger, cinnamon and green cardamom, as well as Jamaican-inspired blends such as allspice, habanero, and lime blended into Citrus Habanero Jerk.
   

This seasoning market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Herbs
  • Basil
  • Oregano
  • Thyme
  • Rosemary
  • Parsley
  • Others
• Spices
  • Pepper
  • Cinnamon
  • Cumin
  • Turmeric
  • Cardamom
  • Cloves
  • Others
• Salt & salt substitutes
  • Table salt
  • Sea salt
  • Himalayan salt
  • Low-sodium salt
  • Others
• Seasoning blends
  • Italian seasoning
  • Cajun seasoning
  • Curry powder
  • Taco seasoning
  • Garam masala
  • Others
• Others

Market, By Form

• Powder
• Whole/intact
• Crushed/ground
• Liquid
• Paste
• Others

Market, By Nature

• Conventional
• Organic
• Non-GMO

Market, By Application

• Meat & poultry
• Snacks & convenience food
• Soups, sauces & dressings
• Bakery & confectionery
• Seafood
• Frozen foods
• Beverages
• Others

Market, By End Use

• Food processing industry
• Food service industry
  • Restaurants
  • Hotels
  • Cafes
  • Fast food chains
  • Others
• Retail/household

Market, By Distribution Channel

• B2B     
• B2C     
  • Supermarkets/hypermarkets
  • Convenience stores   
  • Specialty stores         
  • Online retail   
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • UAE
  • Saudi Arabia
  • South Africa