Savory Snacks Market Size - By Product Type, Health & Wellness, Distribution Channel, Industry Analysis, Share, Growth Forecast, 2025 - 2034

Savory Snacks Market Size

The global savory snacks market reached USD 267.7 million in 2024. The market is expected to grow from USD 288.2 million in 2025 to USD 472.7 million in 2034, at a CAGR of 5.7%.
 

The growth is foreseen at a strong pace on account of changing consumer trends, ready-to-spend income, and the rising need for convenience. There is a high propensity for potato chips and popcorn as they provide an easy and quick snack option for a majority of people. The shift towards health-conscious eating has resulted in new baked snacks and lower-fat snacks, including those made from quinoa and chickpeas, receiving favorable attention.
 

Despite North America and Europe already being mature markets for savory snacks the Asia-Pacific region is likely to grow the fastest. Increased urbanization, growth of the middle class, and dietary habit changes in China and India is fueling growth. Moreover, there is a shift towards fusion snacks in addition, there is an improvement in the desire of people purchasing organic and clean-label products.
 

Issues like changes in the pricing of key raw materials and growing health awareness among customers is creating a challenge for the industry Maintain brand loyalty as companies suffer from unanticipated changes to supply side conditions. The companies are also putting greater emphasis on the use of sustainable and green materials when constructing innovative packaging.
 

Sustained innovation along with rapid geographic diversification and a shift in preferences towards healthy and sustainable snack options will aid growth in the global savory snacks market. It is dominated by large multinationals and smaller regional firms which are both competing for market share.
 

Savory Snacks Market Trends

• Health-Conscious Snacking: New low fat, low calorie and low sodium snacks made of alternative ingredients like quinoa, chickpeas and kale are growing immensely in popularity as health concerned consumers look for healthier snacks. There is also a rising market for organic, gluten free and non-GMO products. This trend is driving large manufacturers to redesign their products to match the health focused tastes of consumers by providing low fat, high protein, fibre and vitamin nutrient dense snacks. This change towards nutritious snacking is part of the greater initiative to improve health habits and overall, wellbeing of the population.
   
• Sustainable Packaging: Both the manufacturers and consumers have placed more concerns on sustainability. In terms of savory snacks, there is an increasing use of eco-friendly packaging such as compostable, biodegradable and recyclable packages. There is also a gradual move towards using less plastic during production and distribution to reduce carbon footprints. The shift is induced by consumers flavoring brands that prioritize taking care of the earth. More consumers are starting to be concerned about the damaging plastic waste brings to the environment and are willing to spend money on brands practicing sustainable packaging, making it necessary for companies to seek alternatives to single-use plastic.
   
• Plant-Based Snacks: Demand is being propelled by an increasing count of flexitarians, vegans, and vegetarians giving rise to the plant-based snacks market. Such consumers are now looking for superior wholesome and ethical snacks that stem from the environmentally friendly plant ingredients like legumes, nuts, seeds, and vegetables. The popularity of plant-based diets is pushing the savory snack manufacturers to come up with innovative plant-based substitutions for traditional snacks like chips, crackers, and dips. This not only helps target a wider market but also supports the positive shift in focus toward lowering meat consumption and promoting sustainable food production.
   

Savory Snacks Market Analysis

On the basis of product type, the savory snacks market is segmented into potato chips/crisps, tortilla chips, pretzels, popcorn, nuts and seeds, meant snacks, extruded snacks, and crackers. The potato chips hold a significant share at a valuation of USD 121.3 million in 2024.
 

• Their low cost contributes significantly. Brands can offer low prices due to mass production, low raw material costs, and economical scales. Due to this, they are a preferred snack in low-income regions. 
   
• Potato chips are the easiest snacks to produce, pack, and consume which makes them popular among time-starved consumers. Their availability in single serving packets and family bags makes it convenient for all range of consumers. These factors combined have made the chips a popular snack at home, work, and on travel leading to constant market growth. 
   
• The innovation in flavour profiles and adding new options like spicy or sweet continually keeps potato chips appealing for consumers ensuring updated purchases and brand loyalty.
   

Tortilla chips segment was priced at USD 26.3 million in 2024 and is expected to reckon USD 48.7 million in 2034.
 

• Sustained growth is predicted for tortilla chips in the savory snacks market due to increased popularity stemming from the heightened demand for snacks which are flavoured differently and healthier. With the changing consumer preferences towards international and diverse snacking experiences, tortilla chips, especially those flavoured with bold international spices like jalapeño, lime, and salsa are gaining immense popularity.
   
• As glide towards plant-based, gluten-free, and organic snacks is witnessed, growth for corn or other grain-based tortilla chips is also expected, thus marking another shift in snack food products. Chips have a strong association with dip and social occasions which further enhances the market appeal, thus contributing to the growth projections.
   

On the basis of health & wellness, the savory snacks market is segmented into regular savory snacks, low- calorie snacks, organic and natural snacks, gluten free snacks, and plant-based snacks. Regular savory snacks segment estimated to hold a market share of 64.2% in 2024 and is expected to grow at an 3.9% of CAGR during the forecast period.
 

• The marketplace is oversaturated with inexpensive regular savory snacks because of their well-known nature and easy access. Although there are new health trends, these snacks maintain convenience as well as variety and strong brand value. The market continues to have steady growth which is especially helpful for regions sensitive to price changes.
   
• Health centred consumers looking for a different approach are catered to with low-calorie savory snacks. Increased fitness and weight management efforts are already setting the growth within these savory snacks. With emergence of awareness around obesity and lifestyle diseases, along with better taste innovation, there is growth opportunity for these snacks in developed countries as well as in developing countries.
   
• These organic and natural snacks along with many others are becoming more popular with the emerge of clean-label products as well as sustainable and healthy consumerism. Buyers who are conscious about their health are looking for organic and less processed food. This specific segment has great growth opportunity from wealthy and environmentally friendly consumers due to concern over food sourcing and environmental impact.
   

The savory snacks market is dominated by U.S., which accounted for a revenue of USD 78.2 million of total revenue in 2024.
 

• The U.S. savory snacks market is and remains stable however substantial growth can still be seen due to creativity in launching new items, healthier options, as well as new use of technology. With each snack, customer behaviour slightly shifts bringing this market substantial growth as customers start to prefer more convenient and easier to carry snack items. Products with organic, gluten-free, and low-fat labels are flooding the market as there is a higher demand for healthier options.
   
• Due to innovation in snacks and introduction of new flavour, texture and other unique ingredients, this market is heavily influenced. Such health-friendly products are particularly popular among the consumers portraying the use of veganism and keto diet, thus giving raise to plant-based and protein-filled snacks.
   
• Massive corporations like PepsiCo (Lay's), Mondelez International (Oreo, Ritz), and General Mills (Chex Mix) rule the market and as such purchase brand loyalty is a significant contributor. Nonetheless, there is a tangible market shift towards smaller niche brands that concentrate on artisanal, organic, or environmentally friendly ingredients.
   
• Especially after the pandemic, the online channel has gained more relevance with shopping platforms making it easier for people to get their snacks online. In general, and as of today, the American Market is still looking forward to significant indefinite growth in relation to innovation, changing health concerns and ease of snack purchase along with the changing consumer standards.
   

Savory Snacks Market Share

Top 5 companies include PepsiCo, Kraft Heinz, Kellogg, General Mills, and Mondelez International. These companies contribute around 40% of the market share.
 

With brands like Lay's, Doritos, and Cheetos, PepsiCo is the world's leader in savory snacks and is one of the largest global food and beverage corporations. The company prioritizes innovation and implements new baked chips along with improved sustainable practices. They tend to cover all consumer needs which help strengthen their market growth.
 

Kraft Heinz is a significant global player in the snack category with well established brands such as Planters and Pringles which were acquired in 2015. The company has made attempts to focus on premium, but healthy snacks while also attempting to achieve sustainability. Through innovative practices and an emphasis on convenience, Kraft Heinz is attempting to win over health-conscious consumers and expand market presence.
 

Kellogg Company, domiciled in Michigan, is a major player in the savory snack category that markets brands like Cheez-It and Pringles. The firm has been focusing more on innovative and healthy alternatives like plant-based and high-protein snacks to follow the consumer trends. Their sustainability efforts along with Kellogg’s commitment to portfolio diversity reinforces their fierce market presence.
 

Founded on the strong foundation of American cereal brands, General Mills has headquartered itself in Minnesota and is now a dominant player in the savory snacks market with brands such as Chex Mix and Bugles. The firm has been adopting the trend of offering more whole-grain and organic options to the consumers. Moreover, general mills seem to be one of the leaders in sustainable practices as they are actively improving the green credentials of their products by changing their sourcing and packaging policies.
 

Mondelez International, headquartered in Chicago, dominates the savory snacks industry with brands such as Ritz and Triscuit. The company focuses on health-minded offerings with whole-grain and responsibly sourced ingredients. Mondelez integrates innovation with environmental stewardship to position itself as a competitive player in the global marketplace of savory snacks.
 

Savory Snacks Market Companies

Some of the eminent market participants operating in the savory snacks industry include:

• Calbee
• Conagra Brands
• General Mills
• Intersnack Group
• Kellogg
• Mondelez International
• Nestle
• PepsiCo
• Snyder's-Lance
• The Campbell Soup
• The Hain Celestial Group
• The Hershey
• The Kraft Heinz
• The Wonderful
• Utz Brands
   

Savory Snacks Industry News:

• In August 2022, PepsiCo marked the introduction of Lays Gourmet, a premium variety of potato chips by Lays. The company also released a TVC film to advance product marketing and brand positioning.
   
• In June 2022, Daily Crunch, the company known as Uniquely Crunchy (TM) sprouted nut snackers, introduced two additional flavours during the 2022 Summer Fancy Food Show.
   

The savory snacks market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in (USD Million) & Volume in (Kilo Tons) from 2021 – 2034 for the following segments:

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Market, By Product type

• Potato chips/crisps
• Tortilla chips
• Pretzels
• Popcorn
• Nuts and seeds
• Meat snacks
• Extruded snacks
• Crackers

Market, By Health & Wellness

• Regular savory snacks
• Low-calorie snacks
• Organic and natural snacks
• Gluten-free snacks
• Plant-based snacks

Market, By Distribution Channel

• Supermarkets
• Convenience stores
• Online retail
• Specialty stores
• Food service and restaurants

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia 
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE