Rice Protein Market Size - By Form (Organic, Inorganic), Product (Isolates, Concentrates, Hydrolysates), Application {Organic (Sports & Energy Nutrition, Bakery & Confectionary, Meat Analogues & Extenders, Dairy Alternatives), Inorganic & Forecast, 2023-2032

Rice Protein Market Size

Rice Protein Market size is projected to witness over 4% CAGR between 2023 and 2032, attributed to rise in per-capita disposable income, coupled with a shift in consumer inclination towards healthier eating habits. As individuals become more health-conscious and environmentally aware, there is a growing preference for plant-derived protein sources. It is considered as a viable option for those follow vegetarian, vegan, or plant-based diets, and it also caters to those allergic to dairy or soy proteins.
 

The sports and fitness industry is crucial in driving the demand for rice protein. Athletes and fitness enthusiasts are adopting plant-based diets to meet their protein requirements while promoting overall health. Rice protein, with its amino acid profile and digestibility, has gained popularity in the form of powders, bars, and shakes. The need for effective protein supplementation in athletic and fitness regimes is driving the sales. As per a report published by WHO, the actual digestibility of refined rice is notably high, ranging from 86% to 90%. Meanwhile, the protein utilization, bioavailability, and amino acid scores for rice are 73.8%, 61%, and 66%, respectively.

Furthermore, the emphasis on sustainable and environment friendly practices contribute to the growth of rice protein market. The product is often considered more sustainable compared to animal-based protein sources, as it needs fewer resources such as water and land for production. The increasing awareness of the environmental impact of food choices is steering consumers towards plant-based protein options such as rice protein.
 

The intense competition from other plant-based protein sources, such as soy and pea protein, is acting as a restraint for the industry. While rice protein provides unique advantages, including hypoallergenic properties and ease of digestion, its competitors boast various nutritional profiles and applications. Additionally, concerns about the presence of heavy metals, such as arsenic, in rice-based products have raised apprehensions among consumers, potentially hindering the widespread its adoption. Varying regulatory standards and increased scrutiny on product safety as well as may pose challenges for manufacturers, increasing the product cost and diminishing the overall profits.
 

Covid-19 Impact

The COVID-19 pandemic exerted a notable impact on the rice protein market, introducing both challenges and opportunities. Disruptions in supply chain, coupled with logistical constraints and labor shortages, led to production delays and increased operational costs for the manufacturers. However, the global health crisis has also heightened awareness of health and wellness, fostering interest in plant-based diets and alternative protein sources. As a result, the industry has experienced a resurgence in demand since the later phase of the pandemic, driven by consumers seeking healthy and sustainable dietary choices.
 

Rice Protein Market Trends

There is a growing preference for plant-based protein sources, driven by increasing health consciousness and environmental awareness among consumers.  As per International Food Information Council report published in 2021, one in four adults reported consuming increased plant-based protein in 2020. Rice protein corresponds to the desire for dietary choices that are both sustainable and cruelty-free. This inclination is propelled by the growing number of individuals identifying as vegetarian, vegan, and flexitarian.
 

The technological innovations in processing techniques are enabling the diversification of the product. Manufacturers are exploring novel extraction methods and refining their formulations to enhance rice protein’s nutritional profile, taste, and versatility. This trend is fostering the development of a wider range of products, from meat alternatives to baked goods, appealing to varied consumer preferences.
 

There is a rising focus on clean label and transparency in product sourcing. Consumers are becoming more conscientious about the ingredients in their food, prompting a demand for the products that are minimally processed and free from additives or artificial ingredients. For instance, in August 2032, Anhui Shunxin Shengyuan Biological Food Co. and ZXCHEM USA unveiled protein powders for plant-based foods.
 

The offerings, including HydroRice PA80 and HydroPR80, are manufactured through a process that avoids using enzymes or hydrolyzation, employing high-pressure homogenization and spray drying techniques instead, making them clean-label ingredients. This trend aligns with the broader movement towards cleaner and natural eating habits.
 

Rice Protein Market Analysis

Organic rice protein industry share will grow at 11% CAGR through 2032, as it is utilized as a substitute for other proteins in a variety of food products.
 

• The organic form addresses the demand for clean, sustainable, and ethically sourced ingredients. As cognizance about the potential health and environmental benefits associated with organic farming practices increases, consumers are actively seeking products that are produced without synthetic pesticides, herbicides, or genetically modified organisms.
   
• As the product is free from chemical residues and additives, it appeals to those looking for a purer, more natural protein source.
   

Meat analogues & extenders application of organic rice protein market will register more than 12% CAGR during 2023 to 2032, owing to rising proportion of vegan population.
 

• As there is a rising preference for plant-based proteins, incorporating meat substitutes in their diets is an ideal option for consumers looking to reduce their meat consumption.
   
• Consumers are seeking protein-rich options that not only mimic the taste and texture of meat but also offer nutritional benefits. Rice protein's amino acid profile and its status as a hypoallergenic make it an attractive choice.
   

Pharmaceutical application segment of inorganic rice protein market is set to observe 6% CAGR between 2023 and 2032, due to excellent amino acid profile with gluten free properties.
 

• Inorganic rice protein is used in formulating supplements that cater to diverse nutritional needs through dietary supplements to address protein deficiencies, support muscle growth, and enhance overall nutritional intake.
   
• It is less likely to cause allergic reactions, making it a favorable option for individuals with dietary restrictions or sensitivities. Pharmaceutical companies are recognizing the product potential in the development of pediatric nutrition, geriatric care, and medical supplements.
   

Europe rice protein market size is poised to exhibit a CAGR of 7% through 2032, attributed to the strong emphasis on healthier lifestyle. The wider acceptance of plant-based diets and heightened awareness of the health and environmental advantages linked to these dietary preferences is fueling the interest in the product across Europe. Moreover, the growing instances of lactose intolerance and the quest for allergen-free protein sources are boosting the demand for rice protein ingredients among the F&B manufacturers, adding to the industry revenues.
 

Rice Protein Market Share

Leading companies in the global rice protein industry, including RiceBran Technologies, are focusing on strategic partnerships, mergers, and product launches to enhance their revenue stake. Through constant R&D efforts in plant-based proteins, specifically rice, the company broadens the scope of potential applications for rice protein, effectively addressing the escalating demand for nutritious alternatives. Similar steps are being undertaking by other major market players, namely:

• North Coast
• Nutrition Resource Inc
• Nutribiotic
• Axiom Foods Inc
• AIDP Inc

Rice Protein Industry News

• In June 2022, Roquette, a family-owned company headquartered in France, known for supplying pea protein to alternative meat producers such as Beyond Meat, broadened its existing product portfolio by unveiling two products under NUTRALYS® rice protein range.
   
• In July 2021, Cambridge Commodities launched a series of plant-based clear rice protein powders. The product line includes three pre-made flavors: cherry cola, strawberry & kiwi, and tropical.  
   

The rice protein market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Tons & revenue in US$ Thousand from 2018 to 2032 for the following segments.

Market, By Product

• Organic Rice Protein 
  • Protein Isolates
  • Protein Concentrates
  • Protein Hydrolysate 
• Inorganic Rice Protein
  • Protein Isolates
  • Protein Concentrates
  • Hydrolysate

Market, By Application

• Organic Rice Protein 
  • Sports & Energy Nutrition
  • Bakery & Confectionery
  • Meat Analogues & Extenders
  • Dairy Alternatives
  • Others
• Inorganic Rice Protein 
  • Food & Beverages
  • Pharmaceutical
  • Cosmetic
  • Animal Feed

The above information has been provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
  •  Mexico 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia 
• LATAM
  • Brazil 
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa