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Players in the rapeseed oil industry are implementing a range of strategies to strengthen their market presence. These strategies encompass investments in cutting-edge refining technologies, enhancing oil quality, and prolonging shelf life. Companies are broadening their product lines to include organic and non-GMO options, targeting health-conscious consumers. They're forging strategic partnerships with retailers and distributors to amplify market reach and accessibility.
Furthermore, there's a pronounced emphasis on sustainable practices, from eco-friendly production methods to environmentally conscious packaging, catering to eco-aware consumers. Collectively, these strategies aim to bolster competitiveness and adapt to the shifting demands of consumers in the market.
Top companies operating in the rapeseed oil industry include:
Wilmar, Vioil, Interfat, Cargill Inc., Adani Wilmar Ltd., American Vegetable Oils Inc., Marico Limited, Grief Inc., Associated British Foods Plc., Fuji Oil Holdings Inc., and ADM, among others.
Asia Pacific market is expected to reach USD 14.5 billion by 2032, driven by urbanization, rising disposable incomes, and an increasing emphasis on health and nutrition.
The food and beverages segment in the rapeseed oil market is expected to record 4.8% CAGR through 2032, owing to its health benefits and increasing demand in plant-based diets.
The market size of rapeseed oil reached USD 22.5 billion in 2023 and is set to register over 5.2% CAGR between 2024 and 2032, due to the increasing consumer awareness of health and nutrition.