Protein Powder Market Share

Report ID: GMI4929
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Published Date: February 2025
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Report Format: PDF

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Protein Powder Market Share

The protein powder industry is booming across the U.S. and Canada and western part of Europe. Top 5 companies in the market include Omega Protein, Amway, Abbott Laboratories, Glanbia Group and GNC Holdings. Among which Wyld is the major company which is well-known for their incredible and tasteful CBD-based candy. In the market, Omega Protein holds the largest share due to its early entry and comprehensive product portfolio. Amway, a close competitor, has been expanding its capabilities, driving its market share growth.
 

Based on Omega Protein’s leadership in the market, followed by Amway and Abbott Laboratories, all these companies own a substantial section of the protein powder market share owing them massive product portfolios and strategic initiatives.
 

This company has even begun focusing on non-meat protein solution because there is a growing demand for veg and vegan alternatives. Omega Protein is putting more funds into R&D too, they have also started trying to improve the absorption rates of protein in their formulations to gain an even bigger competitive advantage.
 

Another key player in the market is Amway, but it focuses on direct selling of selling protein powder products under the brand Nutrilite. Amway focuses on nutrition plans and the use of supplements to improve fulfilment goals from diet and exercise. Amway's aims are balanced as the plans touch both ends of the budget spectrum and with heavy investments in education and marketing their long-term goals for growth in the e-commerce market.
 

Abbott Laboratories has proved itself as a significant player in the market with its range of nutritional products such as protein powders for varied health conditions and goals. The company has also widened its market presence through mergers and acquisitions to make sure that its products are available to almost every customer.
 

Protein Powder Market Companies

Some of the eminent market participants operating in the protein powder industry include:

  • ABH Pharma Inc
  • Melaleuca Inc
  • Amway
  • Abbott Laboratories
  • Glanbia Group.
  • GlaxoSmithKline
  • Herbalife International of America, Inc.
  • GNC Holdings
  • Living Inc
  • Omega Protein
  • Vitaco Health
  • Atlantic Multipower UK Limited
  • Dalblads
  • Atlantic Multipower
     

According to Glanbia Plc, which specializes in protein powder, had an earning of USD 1.82 billion as its revenue for 2024. For example, in October 2022, Optimum Nutrition, Glanbia's sports and nutrition brand, added a new product, 100% Gold Standard Plant Protein, which is a plant-based protein powder. The product is entirely plant-based and vegan in nature, has 24 grams of protein, and is beneficial for those engaged in fitness activities. This product was launched to address the growing need for plant-based substitutes in the market.
 

Furthermore, in November 2022, Glanbia Nutritionals, a subsection of Glanbia PLC, launched their new FerriUp Whey Protein Concentrate, specifically designed for women. This will help them widen their range of products in the woman protein product market.
 

In June 2021 GNC Holdings, LLC tried to achieve their strategic objectives by forming a partnership with one of the largest multinational retailers, Walmart. Because of this partnership, the GNC Brande was able to increase its presence in the market and GNC products could be ordered at other Walmart retail outlets, which improved sales opportunity fo Walmant. GNC can make use of Walmart’s audience and consumer base, which strengthens his position in the complex differentiated consumer market. In September 2022, Abbott Laboratories expanded its product range by introducing a new specialized supplement for adults containing HMB designed to enhance muscle and immune health called Ensure.

Authors: Kiran Pulidindi, Kunal Ahuja
Frequently Asked Question(FAQ) :
Who are some of the prominent players in the protein powder industry?
Key players in the market include ABH Pharma Inc, Melaleuca Inc, Amway, Abbott Laboratories, Glanbia Group, GlaxoSmithKline, Herbalife International of America, Inc., GNC Holdings, and Living Inc.
How big is the global protein powder market?
How much is the U.S. protein powder market worth?
What is the market share of animal-based protein powder?
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    Base Year: 2024

    Companies covered: 14

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