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Data analytics is an emerging trend in the market as insurers increasingly harness the power of data to enhance underwriting, claims processing, and risk assessment. Advanced analytics and AI-driven models are used to gain deeper insights into customer behavior and risk factors, allowing for more accurate pricing and policy customization. This trend is driven by a desire for greater efficiency, better risk management, and the ability to offer more competitive and tailored insurance products in an increasingly data-driven world.
Usage-Based Insurance (UBI) is a growing trend, especially in the auto insurance sector. It involves policy pricing based on actual vehicle usage data, collected through telematics devices or smartphone apps. UBI offers personalized insurance rates, rewarding safe driving habits and reducing premiums for low-mileage drivers. Insurers calculate premiums using real-time data on driving behavior such as speed, braking, and mileage.
For instance, in January 2023, New India Assurance introduced the "Pay as You Drive" (PAYD) policy, offering discounts upon renewal, extended coverage beyond distance limits, and enhanced protection such as zero depreciation, roadside assistance, and return-to-invoice benefits, making it a comprehensive and innovative insurance offering.