Probiotic Yogurt Market - By Source (Animal based, Plant based, Soy Milk, Almond Milk, Coconut Milk, Others) By Flavor (Unflavored, Flavored, Vanilla, Strawberry, Blueberry, Peach, Other) By Fat Content, By Distribution Channel & Global Forecast, 2023-2032

Probiotic Yogurt Market Size

Probiotic Yogurt Market in terms of transaction was valued at USD 2.5 billion in 2022 and is anticipated to register a CAGR of 6.5% between 2023 and 2032. Increasing consumer awareness about the importance of gut health and the role of probiotics in maintaining a healthy digestive system is a significant driver of the probiotic strains market. The prevalence of digestive disorders, obesity, and various lifestyle-related health problems has driven the demand for probiotics as they are believed to offer potential health benefits.
 

The probiotic strains market lacks a globally accepted standard for probiotic strains, which can create confusion among consumers and hinder product quality control. Probiotics are living microorganisms and ensuring their viability and stability in various product formulations, storage conditions, and during consumption can be challenging.
 

COVID-19 Impact

The Probiotics are live microorganisms, usually bacteria or yeast, that are believed to provide health benefits when consumed. They are commonly found in yogurt and other fermented foods. Probiotics are known to support gut health, which in turn can have positive effects on the immune system. Given the importance of a healthy immune system during the COVID-19 pandemic, there has been increased interest in probiotics and related products.
 

Probiotic Yogurt Market Trends

The Consumers have become more health-conscious and are seeking food products that offer health benefits. Probiotic yogurt is seen to support digestive health and boost the immune system. Manufacturers have been introducing a wider range of probiotic yogurt products to cater to different tastes and dietary preferences. This includes low-fat, low-sugar, dairy-free, and organic options.
 

Probiotic Yogurt Market Analysis

Based on product source animal based dominated the segment with the highest market size of USD 1.6 billion in 2022. Dairy products provide an excellent medium for the growth and maintenance of probiotic bacteria. The natural sugars (lactose) in milk provide a food source for probiotics, helping them thrive and remain viable in the product. This makes it easier to maintain the desired probiotic levels in dairy-based yogurt.
 

Based on flavor, flavoured segment dominated the segment with the revenue share of 69.5% in 2022. Not everyone enjoys the tangy or sour taste of plain yogurt. Flavored probiotic yogurt helps mask this natural tanginess and makes the product more palatable, particularly for those who are new to probiotics or yogurt in general.
 

Based on fat content regular segment dominated the market with revenue share of 55.2% in 2022. As consumers become more aware of the health risks associated with excessive sugar consumption, they are seeking products with less added sugar. Plain yogurt provides a naturally tangy flavor without relying on significant sugar content.
 

Based on distribution channel hypermarket and supermarkets dominated the segment with the highest revenue share of 34.8% in 2022. Hypermarkets and supermarkets offer a wide range of products, making it convenient for consumers to find probiotic yogurt alongside other groceries. This one-stop shopping experience appeals to busy consumers who prefer to purchase all their essentials in one location.
 

Based on distribution channel hypermarket and supermarkets dominated the segment with the highest revenue share of 34.8% in 2022. Hypermarkets and supermarkets offer a wide range of products, making it convenient for consumers to find probiotic yogurt alongside other groceries. This one-stop shopping experience appeals to busy consumers who prefer to purchase all their essentials in one location.
 

The Asia pacific probiotic yogurt market exceeded USD 910 million in 2022. There is a growing awareness of the health benefits associated with probiotic yogurt in the Asia-Pacific region. Probiotics are known to promote gut health, boost the immune system, and improve digestion, which aligns with the increasing interest in health and wellness among consumers. In addition, as people in the Asia-Pacific region adopt more Western dietary habits and lifestyles, there is an increased demand for dairy and dairy-based products, including yogurt. Probiotic yogurt is perceived as a healthy choice in this context.
 

Probiotic Yogurt Market Share

Major companies operating in the probiotic yogurt industry includes:

• Nestle
• Danone
• Chobani
• Yoplait
• Fage
• Yakult
• La Yogurt
• Stonyfield Farms
• Greek Gods
• Lifeway Foods
• General Mills
• Valio

The market players are undergoing various strategic initiatives, such as mergers and acquisitions, partnerships, collaborations.
 

Nestlé spans categories like dairy, confectionery, coffee, breakfast cereals, and pet food. The company also has a significant presence in the healthcare sector through Nestlé Health Science, focusing on nutritional solutions for medical conditions. Nestlé's global reach extends to nearly every country, with a robust network of manufacturing facilities and distribution channels. With an impressive brand portfolio featuring iconic names like Nescafé, Kit Kat, and Gerber, Nestlé has a commitment to nutrition, health, and wellness at the core of its mission. Sustainability and corporate social responsibility are key priorities for the company, evidenced by its initiatives to reduce environmental impact and address social issues.
 

Probiotic Yogurt Industry News

In Apr 2023 Nestlé and private equity firm PAI collaborated to set up a joint venture for Nestlé's frozen pizza business in Europe.
 

The Probiotic Yogurt Market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) from 2018 to 2032, for the following segments:

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 By Source

• Animal based
• Plant based
• Soy Milk
• Almond Milk
• Coconut Milk
• Others

By Flavor

• Unflavoured
• Flavoured
• Vanilla
• Strawberry
• Blueberry
• Peach
• Other

By Fat content

• Regular
• Low Fat
• Fat free

By Distribution Channel

• Hypermarket and Supermarkets
• Specialty stores
• Convenience stores
• Online
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Malaysia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Egypt