Printer Market Size - By Type, By Functionality, By Connectivity, By Pricing, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Printer Market Size

The global printer market was estimated at USD 75.1 billion in 2024. The market is expected to grow from USD 78.5 billion in 2025 to USD 123.1 billion in 2034, at a CAGR of 5.1%.
 

The digital printer industry is one of the principal drivers of this growth, outperforming traditional print methods for market share. As more and more consumers demand more customized and personalized products, the print industry has been able to deliver through technologies such as digital printing. The shift towards digital printing is accelerating, with 64.4% of output expected to be digital by 2026, up from 55.6% today, as reported in the Printing United Alliance State of the Industry data. This reflects the industry's growing embrace of digital technologies. As digital printing and production technology continues to gain adoption in the printing industry, advanced technologies including artificial intelligence (AI) are also on the rise in print. In the State of the Industry report, 40% of respondents state they currently use some form of AI, with another 32.8% stating they expect to be using AI within the next year.
 

More digitalization in developing markets is driving the need for economical printing technology. Growing education market and small business development lead to market growth. Inkjet technology is getting cheaper and efficient to use for quality color prints. Laser technology is popular with enterprises for high volume printing needs as it saves time and costs. Growing industries like advertising, packaging, textile printing, and publishing fuel demand. 3D printing and digital are changing manufacturing and prototyping.
 

Printer Market Trends

• AI-enabled printers can learn the user's preferences, predict printing requirements and adjust settings automatically for the best results. This not only reduces time and effort but also enhances overall printing efficiency and accuracy.
   
• The growth of hybrid work patterns, in which staff divide their hours between home and office work, has profound effects on printer technology. With employees working from a variety of locations, the demand for flexible and versatile printing solutions has increased. Businesses now require printers that can seamlessly integrate with cloud-based platforms, enabling remote printing and document sharing.
   
• InkTec Europe has unveiled the first 3.2m hybrid printer in its JETRIX line of wide-format solutions, the JETRIX XAR320-Hybrid. The XAR320-Hybrid, which combines flatbed and 3.2m roll-to-roll capabilities, utilises Konica Minolta’s latest Advance KM series of printheads, using a maximum of 21 Konica Minolta 1024A heads.
   

Printer Market Analysis

The printer industry by type is segmented into inkjet printers, laser printers, dot matrix printers, 3D printers, off set printers, flexographic and others. In 2024, the inkjet printers segment dominates the market generating revenue of USD 22 billion and 3D printers’ segment is expected to grow at CAGR of around 5.9% during the forecast period 2025 to 2034.
 

• Digital printing technology keeps advancing, with numerous advantages over offset printing. Advanced high-speed inkjet printers provide higher print speeds and better image quality, suitable for high-volume production. Advanced color management systems provide consistent and accurate color reproduction, meeting the strict requirements of brand owners.
   
• Low-impact or non-impact printing is another popular trend that will continue to grow during forecasted period. This is highly valuable for applying designs to sensitive material. It creates a smooth and consistent look that catches the eye without creating imperfections or inconsistencies in the substrate. This could lead to a larger influx of wide format inkjet printers gaining popularity in the market.
   
• Newly developed print head technology Maxi Drive by Brother has dramatically increased printing speed due to Brother’s unique engineering. Models fitted with Maxi Drive print heads have printing speeds up to 50% faster compared with conventional print heads, achieving speeds of approximately 30 color A4 pages per minute. Such speed does not interrupt workflow, contributing to improved office productivity.  
   

According to the end user, the printer market is segmented into industrial, residential and commercial. Commercial made up 53% of the market in 2024, due to wide adoption of advanced printers across corporate offices, healthcare, education, hospitality etc.
 

• The printing market is shifting towards more environmentally friendly production and shorter print runs. Web-to-print solutions power higher customization, faster turnaround times, and greater customer satisfaction in the commercial printing industry.
   
• Saal Digital processes about 5,000 orders online each day. In order to fulfill increasing demand for same-day service, it installed HP Indigo 15K and HP Indigo 12000 high-end digital presses, pursuing its software automation and overall equipment effectiveness.
   
• Customers and commercial businesses are increasingly looking for high-quality printed materials. This is a trend that is found across industries from publishing to marketing, where advanced high print quality can make all the difference. Businesses spend more on distinctive advertising and promotional materials, and demand for specialized printing services to provide bright and interactive products increases accordingly.
   

With about 72% of the North American printer market share and estimated USD 16.2 billion in revenue, the United States led the printer industry in 2024. The expansion of the U.S. market is primarily driven by advancement in technology, demand for hybrid printer across commercial and industrial sector.
 

• The rising printing industry is propelling the demand for advanced printer market. The commercial printing industry is slowly transforming from large offset printing presses to more efficient and eco-friendly printing digital printing machines.
   
• In 2022, the global digital printing industry was worth about $27.3 billion. Revenue from print advertising increased 18% between 2019 and 2020. North America brought in over a third (37.6%) of the digital printing industry’s value in 2022.
   
• The print market in the United States has been in a continual state of decline over the last several years. North America had the second-highest sales in commercial printing in 2022, with over 33% of the global value. At the same time, the US printing industry’s earnings have been dropping about 2.6% every year from 2017 to 2022. US sprint industry revenue decreased 3.4% in 2020 as a result of the COVID-19 pandemic.
   
• As of 2022, the US has 20,751 printing businesses, which is 1.6% less than in 2021. The states with the most printing businesses are California (2,909), Texas (1,638) and Florida (1,488).
   

Europe: The total Eastern European inkjet printer market in 2020 registered an increase of 9% to 2.5 million units. The total Eastern European inkjet market represented about 19% of the entire Western European inkjet market in terms of unit sales. The multifunctional (MF) inkjet printer industry increased by 12%. It represented 90% of the total inkjet market in Western Europe multifunctional represented 95%, while single function (SF) printer sales decreased by 9%. The home/consumer personal market in 2020 increased by 9%, while the business market grew by a full 18%.
 

Asia Pacific: Accelerated industrialization in nations such as China and India fueled the demand for industrial printers, especially in the packaging and textile industries. The region is also experiencing a high rate of embracing sophisticated printing technologies, such as 3D printing, for improving manufacturing.
 

Printer Market Share

• The top five companies in HP, Epson, Canon, Brother, Xerox Corporation and they collectively hold a share of 35%-40% in the market.
   
•  These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• HP and Canva collaborate on a partnership to offer unique design-to-print services and experiences to Canva's 185 million monthly users. Global multi-year agreement looks to bring an accessible, scalable, and sustainable printing experience to more customers worldwide with localized print capabilities.
   
• Japanese printer manufacturer Brother is targeting a 35 per cent market share in the mono laser printer segment within the next three years from 15 per cent. The cost-cutting toner box technology of the company lowers the cost of printing to 33 paise per page, making it the ideal printing companion.
   

Printer Market Companies

Major players operating in the printer industry are:

• Brother
• Canon
• Dell
• Epson
• Fujifilm
• HP
• Konica Minolta
• Kyocera
• Lexmark
• Oki
• Ricoh
• Roland
• Sharp
• Toshiba
• Xerox
   

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

Brother and Color Base are introducing the WF1-L640 Launching Profiles Program, so that users of Brother's newest wide format printer have immediate access to high quality printer profiles, drastically streamlining color management. Color Base has profiled a selection of 48 premium print materials across two print modes, for a total of 96 different printer profiles. Read on below for the full list of materials profiled. In 2023, Brother updated its corporate strategy in order to focus efforts on the industrial product segment. Subsequently, they have made their first step into the latex large format market segment with the launch of the Brother WF1-L640.
 

Canon and Heidelberger Druckmaschinen AG announce their global sales and service co-operation in inkjet printing, with a joint focus on supporting commercial print businesses striving to establish hybrid offset/digital production to meet changing print buyer needs and increase their capability to handle shorter runs of more diverse jobs. Heidelberg will expand its technology portfolio by introducing its own inkjet product family based on the newly announced Canon B2 sheetfed inkjet press and the well-established B3 sheetfed inkjet press. Both presses will be integrated into the Heidelberg Prinect workflow; Service and Saphira Ink will be delivered through Heidelberg.
 

Printer Industry News

• In October 2024, Canon announced the launch of image FORCE, a new product line of multifunction printers. This range builds on Canon's established position in printing technologies. The image FORCE series is designed to address the changing business requirements in contemporary work environments. The flagship models incorporate machine learning-based Artificial Intelligence (AI) that analyzes network environments and suggests appropriate security settings.
   
• In September 2024, Xerox unveiled the Xerox Prime Link C9200 Series color printers at the PRINTING United Expo 2024 in Las Vegas. This entry-level production press integrates Xerox's high-end production capabilities with a compact design and automated workflows. The new series aims to assist clients and print service providers in delivering high-quality output efficiently and cost-effectively.
   
• In September 2024, Epson is ready to acquire Fiery, in a significant deal valued at approximately £445 million. The Japanese printer manufacturer announced that it had entered into an agreement with affiliates of Siris Capital Group to acquire all interests.
   
• In May 2024, Canon India has announced the release of six new large-format printers. Of these, a new 7-colour segment was launched as part of the image PROGRAF GP series, which is aimed at the graphics art market. These printers are based on the new LUCIA PRO II pigment ink to deliver high-quality prints for posters and photographs.  
   

This printer market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Type

• Inkjet printers
• Laser printers
• Dot matrix printers
• 3D printers
• Offset printers
• Flexographic
• Others (Grauvre etc.)   

Market, By Functionality

• Single function printers
• Multifunction printers  

Market, By Connectivity 

• Cord
• Cordless  

Market, By Price  

• Low
• Medium
• High       

Market, By Connectivity 

• Industrial
• Residential
• Commercial
  • Corporate offices
  • Healthcare
  • Educational
  • Hospitality
  • others (events planners etc.)      

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Electronics stores
  • Brand stores
  • Others (department stores etc.)     

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa