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The robust demand for gluten-free and allergen-free flour mixes driven by rising health concerns, increased consumer awareness and changing dietary preferences will drive the industry growth. To cater to larger portion of the population, gluten-free and allergen-free products, such as flour mixes are easily and abundantly available in mainstream grocery stores. The ongoing efforts by several food brands and manufacturers on developing better formulations and blends to mimic the texture and taste of traditional wheat flour will also contribute to the product adoption. For instance, in June 2023, North American oldest operating commercial flour mill Arva Flour Mills launched its gluten-free line under its Arva Flour Mills brand.