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Premium Outdoor Apparel Market Trends

Report ID: GMI10546
Published Date: Jul 2024
Report Format: PDF

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Premium Outdoor Apparel Market Trends

The market is experiencing several noteworthy trends that are shaping its evolution. One prominent trend is the rise of sustainable practices across the industry. This trend has prompted many brands to adopt sustainable materials, such as recycled polyester and organic cotton, and to implement transparent supply chains. According to the Outdoor Industry Association (OIA), there is a growing consumer preference for eco-friendly products, with sustainability becoming a pivotal factor in purchasing decisions.

Another key trend is the blend of fashion and performance in outdoor apparel, there is a rising demand for stylish yet functional outdoor clothing that seamlessly transitions from outdoor activities to urban settings. Consumers are shifting toward "athleisure" and versatile outdoor wear, seeking clothing that offers both performance benefits and aesthetic appeal. Brands are responding by incorporating technical features such as moisture-wicking fabrics, UV protection, and ergonomic designs into their apparel lines, catering to a diverse range of outdoor enthusiasts.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

Premium outdoor apparel industry size was USD 8 billion in 2023 and will grow at 6% CAGR between 2024 and 2032, driven by increasing consumer interest in outdoor activities, rising disposable incomes, and the growing emphasis on high-performance and sustainable materials.

The top wear segment captured USD 4.5 billion in 2023, primarily due to its essential role in outdoor activities, providing protection, comfort, and versatility.

North America premium outdoor apparel industry held 41% share in 2023, propelled by well-established outdoor culture and high consumer spending on recreational activities.

Adidas, Amer Sports, Anta Sports Products Ltd., Black Diamond Equipment, Canadian Tire Corporation, Columbia Sportswear, Equip Outdoor Technologies, Fenix Outdoor International AG, Haglöfs, Jack Wolfskin, La Sportiva, Mammut Sports Group AG, Newell Brands, Patagonia, and Puma, among others.