Pregnancy Tracking and Postpartum Care Apps Market – By Application (Pre-Partum, Post- Partum), Device (Smartphone, Tablets), Platform (Android, iOS) - Global Forecast 2024 – 2032

AMILA, Baby2Body Limited, Babylist, Inc, Everyday Health, Inc., Flo Health Inc., Glow Inc., OTS Solutions, Ovia Health, Koninklijke Philips N.V., and Preglife AB, among others.

U.S. pregnancy tracking and postpartum care apps market is expected to reach USD 517.7 million by 2032, driven by high adoption of digital health technologies and the growing consumer reliance on mobile devices.

Global pregnancy tracking and postpartum care apps industry was valued at USD 273.9 million in 2023 and is anticipated to register 18.9% CAGR between 2024 and 2032, driven by availability of advanced features in the app and increasing incidence of postpartum complications.

The smartphones segment in the market accounted for USD 175.9 million in 2023, attributed to the widespread adoption of smartphones worldwide for offering unparalleled accessibility and convenience to users.