Pregnancy Detection Kits Market Trends

Pregnancy Detection Kits Market Trends

• Pregnancy detection kits are comfortable in use and women find it easy and convenient to check the pregnancy status at the comfort of their homes. This avoids the visits to the hospitals and clinics and saves time. Thus, there has been an increase in at-home testing of pregnancy due to ease of the product design as well as assured accuracy. For instance, majority of the pregnancy test kits provide 99% accurate results, if they are used in the correct way.
   
• Moreover, key players are focusing on digital integration into the test kits which is beneficial for the users. For instance, Church & Dwight’s First Response Pregnancy PRO Test comes with Bluetooth integration. This test stick can be linked to the application in the user’s smartphone which allows saving of the data and analysis. The application provides multiple other features such as pregnancy support, pregnancy tracker, questions for your doctor, and appointment reminders among others.
   
• Furthermore, the rising concern around sustainability is making few companies consider eco-focused packaging and materials for their pregnancy test kits. For instance, in July 2022, Australian start-up Hoopsy launched The Hoopsy Eco Pregnancy Test; it is made from 99% paper and is fully approved by Medicines and Healthcare products Regulatory Agency (MHRA) to be sold in Europe and the UK. Such product launches are anticipated to accelerate industry expansion.