Power Sports Accessories Market Size - By Product (Cab System, Protective Gear, Apparel & Clothing), By Vehicle (ATV, UTV, Snowmobiles, Personal Watercraft, Heavyweight Motorcycles), By Sales Channel (Online, Offline) & Forecast, 2024 - 2032

Power Sports Accessories Market Size

Power Sports Accessories Market size was valued at USD 5.8 billion in 2023 and is estimated to register a CAGR of over 9.5% between 2024 and 2032. Outdoor recreational activities such as off-road riding, water sports, and snowmobiling are becoming popular as people seek adventure, leisure, and excitement, driving the demand for UTVs, ATVs, and other powersport vehicles. As awareness of these vehicles grows, more individuals are drawn to the unique and thrilling experience of exploring the outdoors. The desire for adventure and novel recreational experiences is increasing the appeal of power sports activities.
 

Further, innovations in technology have led to the development of advanced power sports accessories that offer improved functionality, durability, and performance. Features such as GPS, advanced suspension components, and safety gear attract consumers looking to enhance their riding experience. For instance, in October 2023, Bata India expanded into athleisure with the launch of ‘Power Acti-Wear,’ a new line focused on comfort and modern style. This move marks the company's entry into activewear, combining innovative design with contemporary fashion. To promote this, Bata emphasized that Power Acti-Wear represents a blend of innovation and style, aiming to set a new standard in performance and athleisure clothing.
 

Different power sports activities observe peak demand at various times of the year. For instance, snowmobile gear is in high demand during the winter months, while water sports accessories are in summer. Thus, to address these fluctuations, manufacturers and retailers manage their inventory, production, and marketing strategies to align with seasonal changes. This involves meeting increased consumer demand during peak seasons and efficiently handling inventory during off-peak periods, which can be a significant challenge for the market.
 

Power Sports Accessories Market Trends

Power sports accessories are integrating advanced technologies to enhance user experiences and performance. Features such as GPS navigation systems help riders to explore new routes, while wireless communication equipment facilitates smooth interaction between riders. Smartphone connectivity offers access to apps and features on the move, and electronic suspension systems improve ride comfort and control. These technological advancements boost convenience, safety, and enjoyment for enthusiasts.
 

Manufacturers operating in the power sports accessories market are recognizing the importance of fashion and style along with functionality. They are placing greater emphasis on sleek designs, vibrant colors, and visually appealing aesthetics. This approach caters to consumers seeking accessories that enhance performance and possess an attractive look. Manufacturers are incorporating modern design elements and trendy patterns into helmets, riding gear, or vehicle accessories to attract fashion-conscious consumers. By blending fashion with functionality, power sports accessories offer high performance and allow riders to show their style & preferences.
 

Power Sports Accessories Market Analysis

Based on sales channel, the market is categorized into online and offline. In 2023, the offline segment accounted for a market share of around 65%. Despite the growth of e-commerce, offline sales in the market are growing. Physical retail stores offer customers the ability to examine and test products firsthand before buying, while knowledgeable staff provide expert advice and guidance.
 

Offline channels also provide the benefits of immediate product availability and easy return or exchange options, catering to those who value instant gratification and personalized service. These factors are driving the market and are expected to contribute to market growth during the forecast period.
 

Based on vehicles, the power sport accessories market is divided into ATV, UTV, snowmobiles, personal watercraft, and heavyweight motorcycles. In 2023, the heavyweight motorcycles segment accounted for a market share of 42%. Enthusiasts who crave powerful and exhilarating riding experiences are drawn to high-performance models. Additionally, the availability of customization options and aftermarket accessories allows riders to personalize bikes, further fueling demand.
 

Also, the heavyweight motorcycle companies are expanding in different geographies which would enable market growth. In July 2024, Norton Motorcycles, announced its plans to launch motorcycles in India and introduce six new models globally over the next three years. The company aims to expand its presence in market including the US, Germany, France, Italy, and India.
 

Further, technological advancements, such as enhanced braking systems and rider-assist features play a role in the growing appeal and expansion of the heavyweight motorcycles segment in the market.
 

North America dominated the global power sports accessories market with a major share of over 39% in 2023 due to its strong culture of outdoor activities and recreational sports, with a high number of enthusiasts for activities such as off-roading, motocross, and snowmobiling. The region boasts a large base of power sports enthusiasts and substantial disposable income, driving demand for high-performance accessories.
 

Additionally, North America’s advanced infrastructure and extensive dealer networks support robust distribution and sales. For instance, Polaris and Harley-Davidson cater to a significant market with a wide range of accessories. Moreover, frequent motorsports events and competitions in the region further stimulate market growth.
 

Power Sports Accessories Market Share

Polaris Inc., and Bombardier Recreational Products hold a significant market share of over 20%, in 2023. Polaris heavily invested in R&D to introduce technologies and innovative products that meet the evolving needs of their customers. Also, Polaris has built strong, recognizable brands synonymous with quality and performance.
 

BRP has been engaged in strategic acquisitions and partnerships to expand their product offerings, enter new markets, and enhance their distribution networks, thereby increasing their market presence and competitiveness.
 

Power Sports Accessories Market Companies

The major players operating in the power sports accessories industry are:

• Arctic Cat Inc.
• BRP Inc.
• Harley-Davidson, Inc.
• Honda Motor Co., Ltd.
• Kawasaki Heavy Industries Ltd.
• KTM AG
• Polaris Industries Inc.
• Suzuki Motor Corporation
• Textron Inc.
• Triumph Motorcycles Ltd.
• Yamaha Motor Co., Ltd.
• Zero Motorcycles Inc.
   

Power Sports Accessories Industry News

• In May 2024, Turn 14 Distribution announced a strategic partnership with EVS Sports to enhance their offerings in top-tier power sports protection. This collaboration significantly expands their dealer network’s access to a wide range of premium gear options. By aligning with EVS Sports' commitment to innovation and quality, Turn 14 Distribution aims to strengthen its market position and deliver superior value to its customers.
   
• In March 2023, Polaris Inc, launched Polaris Xchange platform, a one-stop online marketplace that provides customers the ability to shop, research and start the buying process on thousands of off-road vehicles, snowmobiles, motorcycles, side-by-sides, auto-cycles, ATVs and related accessories from Polaris dealers. The platform is built with the needs of the powersports customer in-mind and enhances the customer experience.
   

The power sports accessories market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Mn) from 2021 to 2032 for the following segments:

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Market, By Product

• Cab systems
  • Lights
  • Roofs
  • Mirrors
  • Windshield
  • Doors
  • Others
• Protective gear
  • Helmet
  • Gloves
  • Body armor
  • Others
• Apparel & clothing
  • Jackets
  • Pants
  • Boots
  • Others

Market, By Vehicle

• ATV
• UTV
• Snowmobiles
• Personal Watercraft
• Heavyweight Motorcycles

Market, By Sales Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA