Power Rental Market Size – By Power Rating, By Fuel, By End Use, By Application, Analysis, Share, Growth Forecast, 2025 – 2034

Power Rental Market Size

The global power rental market was valued at USD 17.8 billion in 2024 and is estimated to grow at a CAGR of 3.9% from 2025 to 2034. The rapid growth of data centers & escalating costs of unplanned outages in line with the heavy reliance on information sharing and constant communication is significantly driving the rental demand for gensets. The natural disasters including windstorms, tsunamis, and hurricanes are major events that account for most electricity outages, stimulating the product penetration.
 

Power rental is a flexible, cost-effective solution for meeting temporary or supplementary power needs across various industries. Businesses often turn to genset rentals to maintain power continuity during scheduled maintenance, respond to unexpected outages, or support high-demand events. Rental generator sets are valued for their scalability, allowing businesses to easily adjust their power capacity according to immediate needs, reducing capital expenditure and ensuring operational efficiency.
 

Power Rental Market Trends

Growing consumer awareness and rising demand for enhanced reliability and zero downtime are driving the need for power rental equipment. Population growth and a higher standard of living, along with a thriving real estate sector, are positively influencing the industry outlook. Increased investment in infrastructure and rapid expansion of manufacturing facilities are boosting business prospects. Additionally, government initiatives and funding for industrial facility development are supporting the adoption of these units.
 

Power Rental Market Analysis

The > 75 kVA - 375 kVA power rental industry will exceed USD 8 billion by 2034. Rising demand from data centers, driven by increased data usage through social media, e-commerce platforms, smartphones and government initiatives will strongly support the deployment of these units. The key government initiatives aimed at advancing digitalization are expected to boost industry metrics. The continuous adoption of innovative models to sustain growth, along with a focus on operational excellence will further enhance the business landscape.
 

The diesel power rental market size will witness a growth rate of over 3.5% up to 2034. Ongoing digitization combined with the expansion of data centers especially in developing countries will significantly increase the demand for reliable power generation sources. The growing reach of online services in remote areas has also created a favorable business environment. Extensive investments by public & private entities to expand data center infrastructure are driving demand for rental generator sets. The data center industry is experiencing substantial growth owing to challenges including startup issues, system downtimes, and potential loss of in-process data, driving the business potential.
 

U.S. power rental market is set to reach over USD 5 billion by 2034. The government growing emphasis on raising electrification rates is set to boost the use of these units, either to support the main grid or integrate with renewable power sources for steady backup during intermittent power supply. Continuous upgrades to aging grid infrastructure and the rising frequency of weather-related disasters will further enhance the industry landscape. Additionally, the rising costs associated with data center outages, combined with increasing consumer demand for reliable backup power solutions will foster the growth in the sector.
 

The growth of residential buildings, educational institutions, and retail complexes has notably boosted the demand for a stable power supply will augment the Asia Pacific power rental market. Rising needs for power solutions that offer rapid, automatic start-up and high reliability are expected to further drive the use of these units. Additionally, the increasing investments across construction sector and increasing reliance on these generators to meet substantial power demands for continuous operation of equipment and tools at job sites will strengthen the business landscape.
 

Power Rental Market Share

The players operating in the power rental industry adopt several key strategies to maintain competitiveness and meet the evolving demands of industries. Additionally, expanding service offerings like maintenance, installation, and remote monitoring enhances customer satisfaction and ensures long-term relationships. The company’s focus on geographical expansion, targeting emerging markets with rising infrastructure demands. Partnerships and collaborations with major construction, industrial, and energy companies help players access large-scale projects, further boosting the market share.
 

Power Rental Market Companies

Major players operating in the power rental industry are:

• Aggreko
• Al Faris Group
• Ashtead Group
• Atlas Copco
• APR Energy
• Bredenoord
• Byrne Equipment Rental
• Caterpillar
• Cummins
• Energyst
• Generac Power Systems
• GMMCO Limited
• Herc Rentals
• HIMOINSA
• Kohler-SDMO
• Modern Hiring Service
• Perennial Technologies
• Perfect Hiring Services
• Shenton Group
• Sudhir Power
• United Rentals
• Wagner Equipment
   

Power Rental Industry News

• In March 2024, Cummins and Sudhir Power wrapped up a successful mega roadshow in Rajasthan, showcasing the advanced capabilities of their CPCB IV+ compliant gensets. During the event, both companies engaged with attendees through interactive seminars, demonstrating cutting-edge after-treatment systems, integrated control modules, and next-generation monitoring features. These presentations emphasized the gensets' reduced emissions, enhanced fuel efficiency, and improved load-handling performance.
   
• In July 2022, United Rentals partnered with Turner Construction to provide electric trucks & zero-emission power systems components. The company announced that they will use rental equipment for the construction of a hyperscale data center in Kansas City for Meta to limit the environmental impact of the job site. This partnership escalated construction project and strengthened the company’s rental portfolio.
   

This power rental market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Power Rating

• ≤ 75 kVA
• > 75 kVA - 375 kVA
• > 375 kVA - 750 kVA
• > 750 kVA

Market, By Fuel

• Diesel
• Gas
• Others

Market, By End Use

• Telecom
• Data Center
• Healthcare
• Oil & Gas
• Electric Utilities
• Offshore
• Manufacturing
• Construction
• Mining
• Marine
• Others

Market, By Application

• Standby
• Peak Shaving
• Prime/Continuous

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Russia
  • UK
  • Germany
  • France
  • Spain
  • Austria
  • Italy
• Asia Pacific
  • China
  • Australia
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Vietnam
  • Philippines
• Middle East
  • Saudi Arabia
  • UAE
  • Qatar
  • Turkey
  • Iran
  • Oman
• Africa
  • Egypt
  • Nigeria
  • Algeria
  • South Africa
  • Angola
  • Kenya
  • Mozambique
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile