Poultry Packaging Market Size - By Material, By Packaging Type, By Technology, By End-use Analysis, Share, Growth Forecast, 2024 - 2032

Poultry Packaging Market Size

The global poultry packaging market was valued at USD 4.3 billion in 2023 and is estimated to grow at a CAGR of over 5.1% from 2024 to 2032, owing to the rising demand for convenient, ready-to-cook poultry products that require durable packaging. Additionally, increasing consumer demand for sustainable packaging solutions is driving market growth. As consumers become more environmentally conscious, they prefer biodegradable and eco-friendly materials. Innovations in packaging technology, such as compostable and recyclable materials, are enhancing the appeal of poultry products and aligning with consumer expectations for sustainability, further fueling market expansion.
 

For instance, in September 2024, TekniPlex Consumer Products launched a compostable foam tray specifically designed for poultry, meat, and seafood packaging. Certified by the Biodegradable Products Institute (BPI), this cellulose-based tray offers a sustainable alternative to traditional polystyrene foam while being compatible with existing overwrap equipment. Part of TekniPlex’s GeoPack line, the tray emphasizes environmental responsibility without sacrificing durability, addressing growing sustainability demands in the market.
 

Poultry Packaging Market Trends

The poultry packaging industry is shifting towards sustainable solutions. Retailers are adopting eco-friendly materials like pulp trays and cardboard alternatives to reduce plastic waste and improve recyclability. This change meets consumer demand for sustainability and complies with regulatory pressures to lessen environmental impact. As companies focus on innovative packaging technologies that support sustainability, the industry will likely see broader use of materials that ensure product safety and quality while promoting a greener future for poultry packaging.
 

Poultry Packaging Market Analysis

The high costs of sustainable packaging materials pose a significant challenge for the poultry packaging industry. While there is a growing consumer demand for eco-friendly options, the price of materials such as biodegradable plastics, recycled cardboard, and pulp-based alternatives often exceeds that of traditional packaging solutions. This cost disparity can deter smaller producers and retailers from adopting sustainable practices, as they may prioritize profitability over environmental responsibility. Furthermore, the initial investment required to switch to sustainable packaging can strain budgets, particularly in a competitive market where price sensitivity is high.
 

Based on material, the paper & paperboard segment is expected to reach USD 3 billion by 2032.
 

• The increasing emphasis on sustainability among consumers and regulatory bodies has led to a shift away from plastic packaging. Paper and paperboard are viewed as more eco-friendly alternatives, as they are often recyclable, biodegradable, and derived from renewable resources.
   
• Advancements in paper manufacturing technologies have improved the strength and barrier properties of paper-based materials, making them suitable for packaging perishable products like poultry. These enhancements help maintain product freshness and safety while appealing to environmentally conscious consumers.

Based on end-use, the e-commerce segment is the fastest growing segment with a CAGR of over 7% between 2024 and 2032.
 

• The e-commerce segment in the poultry packaging market is rapidly expanding, driven by the convenience it offers consumers. Online grocery shopping allows individuals to order their preferred poultry products from home, removing the need for physical visits to supermarkets or specialty meat shops. This ease of access is particularly attractive to busy professionals, parents, and those with limited transportation options, enabling them to incorporate grocery shopping into their schedules seamlessly. As more consumers prioritize convenience in their shopping experiences, e-commerce continues to gain traction in the poultry packaging sector.
   
• Another significant factor contributing to the growth of the e-commerce segment is the increasing availability and affordability of internet connections worldwide. With more people gaining access to high-speed internet, online shopping has become a viable option for a larger demographic, including those in rural or underserved areas. This broader reach has enabled consumers to explore and purchase poultry products online, which was previously limited to traditional brick-and-mortar stores. As internet connectivity continues to improve globally, e-commerce is expected to capture an even larger share of the market.

North America region held approximately 35% share of the poultry packaging market in 2023. The increasing demand for convenience and ready-to-cook poultry products has led to innovations in packaging solutions that enhance product freshness and shelf life. Additionally, the growing awareness of food safety and hygiene has prompted consumers and retailers to prioritize high-quality packaging materials that prevent contamination.
 

The poultry packaging market in China is experiencing rapid growth, driven by rising consumer demand for processed and ready-to-eat poultry products. As urbanization continues to accelerate, more consumers are seeking convenient meal solutions, leading to increased sales of packaged poultry. Additionally, the Chinese government's focus on food safety regulations has spurred investments in high-quality, tamper-proof packaging materials to ensure product integrity. The shift towards e-commerce has also boosted demand for innovative and sustainable packaging solutions, catering to a growing segment of online shoppers.
 

In India, the poultry packaging market is growing due to increasing urbanization and changing dietary preferences, with more consumers opting for chicken as a primary protein source. The rise of quick-service restaurants and the expansion of modern retail formats are further propelling demand for packaged poultry products. Additionally, growing health consciousness among consumers has led to a preference for hygienic and well-packaged poultry items. Initiatives to promote sustainable packaging solutions are also gaining traction, aligning with the global shift towards environmentally friendly practices.
 

South Korea's poultry packaging market is witnessing substantial growth, fueled by the popularity of convenience foods and ready-to-cook meal options. The rising trend of health-conscious eating is driving demand for packaged poultry that emphasizes freshness and quality. South Korean consumers are increasingly seeking eco-friendly packaging solutions, prompting manufacturers to innovate with sustainable materials.
 

In Japan, the poultry packaging market is expanding as consumers increasingly prioritize quality, convenience, and food safety. The Japanese preference for fresh and premium poultry products is leading to innovations in packaging that preserve flavor and extend shelf life. Sustainable packaging practices are also gaining importance in Japan, with consumers favoring eco-friendly options that align with their environmental values. This combination of factors is driving growth in the poultry packaging sector in Japan.
 

Poultry Packaging Market Share

In the poultry packaging business, competition is primarily driven by factors such as sustainability, cost, product innovation, and distribution efficiency. Companies are increasingly focused on developing eco-friendly packaging solutions, like biodegradable and recyclable materials, to meet the rising consumer demand for sustainable practices. Price competitiveness remains crucial, as manufacturers aim to offer cost-effective options while maintaining quality. Additionally, product differentiation is vital, with firms creating specialized packaging that enhances freshness and extends shelf life. Efficient distribution channels are also a key focus, ensuring that products reach supermarkets, specialty meat shops, and quick-service restaurants effectively to capture a broader market share.
 

Poultry Packaging Market Companies

Major players operating in the poultry packaging industry are:

• Amcor
• Anchor Packaging
• Berry Global
• CKF
• Faerch Plast
• Klöckner Pentaplast
• Mannok Pack
• Multivac Group
• ProAmpac
• Safepack
• Sealed Air
• Sealpac International
• Smart Packaging Solutions
• Smurfit Kappa
• Stora Enso
• Tekni-Plex Consumer Products
• ULMA Group
• Viskoteepak
• WestRock
• Winpak
   

Poultry Packaging Industry News

• In April 2024, Eastman and Sealed Air unveiled a compostable tray for poultry packaging, designed as an alternative to polystyrene. Made from Eastman Aventa Renew materials, these lightweight trays can be composted in home and industrial settings, enhancing sustainability while maintaining performance standards in protein packaging.
   
• In January 2024, Berry Global introduced its upgraded Omni Xtra polyethylene cling film for poultry packaging, providing a recyclable alternative to PVC. The Omni Xtra+ enhances impact resistance and elasticity while maintaining clarity and strength, helping meet sustainability goals by reducing packaging weight and improving usability for meat and poultry products.
   
• In July 2023, Amcor launched a new production line for sustainable shrink bags and films for meat, cheese, and poultry packaging. Utilizing thinner, high-barrier, PVdC-free materials, this innovation enhances performance while reducing plastic usage, meeting the growing demand for eco-friendly solutions in the poultry packaging indusry.
   

This poultry packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue from 2021 to 2032, for the following segments:

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Market, By Material

• Plastic
• Paper & Paperboard
• Others

Market, By Packaging Type

• Trays
• Boxes & cartons
• Bags & Pouches
• Films & Wraps
• Clamshells
• Others

Market, By Technology

• Modified Atmosphere Packaging (MAP)
• Active Packaging
• Shrink Packaging
• Vacuum Packaging
• Others

Market, By End-use

• Supermarkets/Hypermarkets
• Specialty Meat Shops
• Quick Service Restaurants (QSR)
• E-Commerce
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa