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Potty Training & Step Stools Market Share
The market is fragmented in nature due to presence of various local and global players across the globe. In 2023, the market players such as Mattel, the first years, oxo, skip hop, baby Bjorn, munchkin and others collectively held around 10%-15% market share. These major players are focusing on continuous innovation by developing products with unique features, such as ergonomic designs, non-slip surfaces, adjustable heights, and easy-to-clean materials. Innovation also extends to adding multifunctional features like built-in storage, interactive elements, and safety enhancements, which appeal to modern parents in order to remain competitive in the market.
Potty Training & Step Stools Market Companies
Major players operating in the Potty Training & Step Stools industry are:
- Baby Bjorn
- Beaba
- Dream Baby
- Gatvin Technologies
- Kids2
- Kol craft
- Munchkin
- Mattel
- Oxo
- Prince Lionheart
- Rabbit Baby Products
- Regalo
- Skip Hop
- Tomy International
- Ubbi
How big is the potty training and step stools market?
The global potty training and step stools industry was valued at USD 231.4 million in 2023 and is estimated to grow at a CAGR of over 4% from 2024 to 2032, driven by increased attention to early childhood development.
Why is the potty training segment leading the market?
The potty training segment accounted for around USD 174.4 million in revenue in 2023 and is estimated to grow at a CAGR of around 4.1% from 2024 to 2032 due to its crucial role in early childhood development and high demand for these products.
How much is the North America potty training and step stools industry worth?
The North America potty training and step stools market recorded around USD 90.4 million in 2023 and is expected to reach USD 128.1 million by 2032, driven by high consumer awareness and higher disposable income.
Who are some of the prominent players in the potty training and step stools industry?
Key players in the industry include Baby Bjorn, Beaba, Dream Baby, Gatvin Technologies, Kids2, Kolcraft, Munchkin, Mattel, Oxo, Prince Lionheart, Rabbit Baby Products, Regalo, and Skip Hop.