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Consumers are increasingly favouring natural and organic post-shave care products, free of harmful chemicals. In response, brands are now formulating products using plant-based ingredients, essential oils, and botanical extracts. These new formulations are promoted as safer and more environmentally friendly, resonating with health-conscious and eco-aware consumers.
Sustainability is emerging as a dominant trend in the post-shave care market. Brands are moving away from plastic, embracing eco-friendly packaging solutions like biodegradable materials. Furthermore, there's a strong emphasis on sustainably sourcing ingredients, ensuring responsible and environmentally conscious supply chains. This shift underscores a larger movement in the grooming industry towards heightened environmental accountability. For instance, Gillette, a skincare brand under Procter & Gamble, introduced Planet KIND. This new shaving and skincare line features recyclable packaging crafted from 85% recycled paper, 85% recycled plastic, or aluminum that is infinitely recyclable.
Asia Pacific market is expected to record 5.8% CAGR through 2032, attributed to the region's large and diverse population and rising disposable income.
Baxter of California, Beiersdorf, Billy Jealousy, Colgate-Palmolive Company, Coty Inc., Edgewell Personal Care, Est
The offline segment in the post shave care products market held 65.5% revenue share in 2023 driven by customers preferring tactile experience, instant purchase, and personalized service in physical stores for personal care products.
Global industry size for post shave care products was valued at USD 3.3 billion in 2023 and is anticipated to register 5.7% CAGR between 2024 and 2032 due to the rising awareness about personal grooming among men.