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The market, with prominent players, such as Procter & Gamble Co. (P&G), Unilever, L’Oréal Group, Beiersdorf AG and Colgate-Palmolive Company, holds a market share of ~15-20%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
Major players operating in the industry include:
Asia Pacific market is expected to record 5.8% CAGR through 2032, attributed to the region's large and diverse population and rising disposable income.
Baxter of California, Beiersdorf, Billy Jealousy, Colgate-Palmolive Company, Coty Inc., Edgewell Personal Care, Est
The offline segment in the post shave care products market held 65.5% revenue share in 2023 driven by customers preferring tactile experience, instant purchase, and personalized service in physical stores for personal care products.
Global industry size for post shave care products was valued at USD 3.3 billion in 2023 and is anticipated to register 5.7% CAGR between 2024 and 2032 due to the rising awareness about personal grooming among men.