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Consumers are increasingly favouring natural and organic post-shave care products, free of harmful chemicals. In response, brands are now formulating products using plant-based ingredients, essential oils, and botanical extracts. These new formulations are promoted as safer and more environmentally friendly, resonating with health-conscious and eco-aware consumers.
Sustainability is emerging as a dominant trend in the post-shave care market. Brands are moving away from plastic, embracing eco-friendly packaging solutions like biodegradable materials. Furthermore, there's a strong emphasis on sustainably sourcing ingredients, ensuring responsible and environmentally conscious supply chains. This shift underscores a larger movement in the grooming industry towards heightened environmental accountability. For instance, Gillette, a skincare brand under Procter & Gamble, introduced Planet KIND. This new shaving and skincare line features recyclable packaging crafted from 85% recycled paper, 85% recycled plastic, or aluminum that is infinitely recyclable.