Post Shave Care Products Market - By Product Type (Lotion, Gel, Cream, Balm and Others (Oil, Spray)), By End User, By Consumer Group, By Price Range, By Distribution Channel & Forecast, 2024 – 2032

Post Shave Care Products Market Size

Post Shave Care Products Market was valued at USD 3.3 billion in 2023 and is anticipated to register a CAGR of 5.7% between 2024 and 2032. The global shift towards wellness and self-care is fostering a rising demand for quality grooming products. This cultural change has significantly contributed to the sustained growth of the post-shave care market. With increased awareness of personal grooming and skincare, especially among men, consumers are moving beyond traditional shaving methods to incorporate more comprehensive skincare routines.
 

Additionally, rising awareness about personal grooming among men is fostering this market's expansion. This shift is supported by the popularity of natural and organic ingredients, as consumers prefer healthier and eco-friendly options.
 

Furthermore, rising disposable incomes, especially in emerging markets, are also driving this trend. People who used to spend less on personal care are now willing to buy premium grooming products. This change is a major factor in the growth of the post-shave care market, showing a wider interest in grooming and self-care across different groups and regions. For example, a survey by the Bureau of Labor Statistics found that average annual spending on shaving needs in the U.S. went up from USD 12.95 in 2021 to USD 17.68 in 2022.
 

With a growing consumer preference for natural and organic grooming products, companies that don't adapt may find themselves losing market share. Meeting the rising demand for sustainable and eco-friendly formulations necessitates substantial R&D investments. Brands must reformulate their offerings to stay in tune with these trends. However, this shift isn't without challenges, often leading to increased production costs and difficulties in sourcing natural ingredients.
 

Post Shave Care Products Market Trends

Consumers are increasingly favouring natural and organic post-shave care products, free of harmful chemicals. In response, brands are now formulating products using plant-based ingredients, essential oils, and botanical extracts. These new formulations are promoted as safer and more environmentally friendly, resonating with health-conscious and eco-aware consumers.
 

Sustainability is emerging as a dominant trend in the post-shave care market. Brands are moving away from plastic, embracing eco-friendly packaging solutions like biodegradable materials. Furthermore, there's a strong emphasis on sustainably sourcing ingredients, ensuring responsible and environmentally conscious supply chains. This shift underscores a larger movement in the grooming industry towards heightened environmental accountability. For instance, Gillette, a skincare brand under Procter & Gamble, introduced Planet KIND. This new shaving and skincare line features recyclable packaging crafted from 85% recycled paper, 85% recycled plastic, or aluminum that is infinitely recyclable.

Post Shave Care Products Market Analysis

Based on Product Type, the market is segmented into Lotion, Gel, Cream, Balm and Others (Oil, Spray). The Lotion segment dominated the market in 2023, generating a revenue of USD 1 billion, and is expected to grow at a CAGR of 6.1% during the forecast period from 2024-2032 due to its versatile formulation, which offers a balance between moisturizing and soothing the skin after shaving. Consumers like lotions because they are light, non-greasy, and easy to apply, making them good for different skin types. They often have ingredients that add moisture, which is helpful after shaving, making them popular for daily use. Furthermore, lotions also absorb quickly, providing fast relief from irritation or dryness, which makes them even more appealing. Their wide use and skin-friendly properties have made lotions a strong presence in the market.
 

Based on Distribution Channel, the Post Shave Care Products Market is classified into Online and Offline. The offline distribution channel dominated the market in 2023, acquiring a market share of 65.5% and is expected to grow at a CAGR of 4.3% during the forecast period from 2024-2032. Pharmacies, supermarkets, and specialty grooming shops let customers see and try products before buying. This tactile experience is particularly valuable for personal care products like post-shave care items, where consumers often seek reassurance about the product's texture, scent, and effectiveness. Additionally, these stores also offer instant satisfaction since customers can buy and take-home products right away, unlike waiting for online orders. Personalized service and expert advice in these stores boost customer confidence and satisfaction.
 

Asia Pacific market exceeded USD 1 billion in 2023 and is expected to grow at a CAGR of 5.8% during the forecast period from 2024-2032. This dominance is attributed to the region's large and diverse population, which drives substantial demand for these products. Rising disposable incomes and growing awareness of grooming and personal care have further fueled consumption. The increasing adoption of grooming routines among men, influenced by modern lifestyle trends and heightened grooming standards, has significantly bolstered the market.
 

U. S dominated the North America Market in 2023 acquiring a market share of 87.4% and is expected to grow at a CAGR of 5.9% during the forecast period from 2024-2032. The U.S. market's leading position reflects strong consumer demand, driven by high disposable incomes, a growing emphasis on personal grooming, and increasing awareness of skincare products.
 

Germany dominated the European market in 2023, acquiring a market share of 14.6% and is expected to grow at a CAGR of 6.2% during the forecast period from 2024-2032. Germany's dominance is driven by robust consumer demand, heightened awareness of personal grooming, and a strong preference for quality skincare products in the region.

Post Shave Care Products Market Share

The market, with prominent players, such as Procter & Gamble Co. (P&G), Unilever, L’Oréal Group, Beiersdorf AG and Colgate-Palmolive Company, holds a market share of ~15-20%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
 

Post Shave Care Products Market Companies

Major players operating in the industry include:

• Baxter of California
• Beiersdorf
• Billy Jealousy
• Colgate-Palmolive Company
• Coty Inc.
• Edgewell Personal Care
• Estée Lauder Companies Inc.
• Herbacin Cosmetic GmbH
• L’Occitane en Provence
• L'Oréal
• Procter & Gamble
• Shiseido Company, Limited
• The Art of Shaving
• Unilever
   

Post Shave Care Products Industry News

• In 2023, Bombay Shaving Company unveiled the JalnaManaHai campaign, aiming to take on established brands and shed light on the harmful impacts of alcohol-based and subpar aftershave products on skin health.
   
• In August 2023, L’Oréal Men Expert Expands Line with New Post-Shave Balm, a new hydrating balm designed to address specific concerns such as redness and irritation. The product emphasizes enhanced hydration and soothing properties for sensitive skin.
   

The Post Shave Care Products Market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Lotion
• Gel
• Cream
• Balm
• Others (Oil, Spray)

Market, By End User

• Individual
• Commercial

Market, By Consumer Group

• Men
• Women

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-Commerce Sites
  • Company Website
• Offline
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Other Retail Stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA