Portable Blender Market Size - By Blade Type, By Power, By Blending Capacity, By Material, By Power Source, By Pricing, By End Use, By Distribution Channel, By Region, Forecast, 2024 – 2032

Portable Blender Market Size

The portable blender market was valued at USD 224 million in 2023. The market is expected to grow from USD 231.1 million in 2024 to USD 335.6 million in 2032 at a CAGR of 4.7%.
 

The market for portable blenders is increasing, thanks to the rise of health-conscious consumers. Blenders are increasingly being demanded by working individuals as they provide convenience in preparing dishes and drinks. Other than that, students and employees living in urban areas, use it as an easy lunch alternative that is both nutritious and can be quickly prepared.
 

Blender demand is driven by the simultaneous growth of global dual-income families. For instance, the YouGov PLC survey published in 2018 showed that over 55% of households in America had more than one income source. Likewise, more than 75% of households in the UK depicted in the 2019 Modern Families Index had both partners working.
 

Moreover, The United States Bureau of Labor Statistics stated that in 2022, 61.1% of married-couple families had both partners employed. This statistic illustrates the ever-increasing need for portable blenders to help working families prepare meals with ease. This data raises the expectation of a surge in portable blenders.
 

This increase in demand can also be explained by the growing trend of individualization of diets. People who practice dietary trends such as veganism, paleo, keto, and gluten-free are aided by portable blenders as they are able to create unique recipes that suit their blenders. The CDC states that in 2022, nearly 6% of American adults were vegetarians. At the same time, the Plant Based Foods Association says that plant-based food sales rose by 27% from 2020 to 2022.
 

Portable blenders are particularly useful to individuals with food allergies as they offer the ability to carefully control the ingredients that go into the beverages. Also, the ability to blend fruits and vegetables along with protein powders is in perfect harmony with the current shift towards plant based and healthier diets. The Food and Agricultural Organization has further stressed the need to adopt a plant-rich dietary policy as a means for creating sustainable food systems, thus, increasing the demand for such products.
 

Ultra portable blenders, in comparison to traditional countertop blenders, offer fewer functionalities due to their compact design and short battery life. They do not include adjusting speed, specialized blades, specialist blending programs and so on, which can obstruct their acceptance for specific customer needs. Furthermore, the existence of counterfeit portable blenders constructed from substandard materials can hurt demand for the product and the brand.
 

For example, in a single report, the OECD reported the existence of fake trade where counterfeit products in the electronics market stood at nearly 3 trillion dollars by 2022 which highlights fake trade and counterfeit product areas, which makes the buying decision very complicated for consumers and them relying on self explanatory guarantees of manufacturers is counter productive.
 

Portable Blender Market Trends

• The portable blender industry is growing considerably due to people’s increasing focus on health and wellness as well as the growing popularity of ready-to-eat products. The United States Department of Agriculture (USDA) reports that roughly 85% of Americans do not reach the recommended number of servings of fruits and vegetables per day, thus further motivating the need for portable blenders which make meal and drink prep easier.
   
• These blenders are a time-saving and effective way to prepare food as they replace traditional methods that take a lot of time. Portable mixers are user-friendly and don’t require much to set up, making them ideal for people who have minimal cooking skills. They are not as advanced as standard blenders which include complex mechanisms for tapping or mixing, making them easier to operate.
   
• Moreover, the National Sanitation Foundation (NSF) indicates that many portable blenders come with removable parts or are dishwasher safe, making it easier for users to clean and operate these devices. The world is increasingly leaning towards blenders that combine convenience, ease of cleaning, and functionality.
   

Portable Blender Market Analysis

Based on material, the portable blender market is segmented into plastic, glass, and steel. Blenders made of plastic material held the largest share of 50% in 2023 and are expected to grow at a CAGR of 4.9% during the forecast period from 2024-2032.
 

• Among customers, plastic portable blenders are the most recommended option for traveling. These devices simplify the process of making smoothies and health drinks as they can be used in the gym, outdoor workouts, or even at office desks as they are very easy to carry. Consumers prefer these devices due to their increased popularity as they are less likely to get damaged when dropped. For example, the Shark Ninja Operating LLC provides added strength by featuring lids made of tough four sided plastic in the Ninja Personal Blender Company.
   
• In the upcoming years, portable blenders made of glass are expected to capture a lot of attention because of their scratch resistance, no impact on food, high kneading transparency, and eco-friendly features.
   

Based on distribution channel, the portable blender market is divided into offline and online. The offline distribution channel accounted for the largest market share of USD 132.6 million in 2023 and is expected to reach USD 197.3 million in 2032.
 

• Dominance can be attributed to specifications like direct inspection of the product quality and meeting the needs of the consumer before the purchase. Also, offline channels enable brands to bind customers by better educating them on how to go about choosing products.
   
• Furthermore, greater availability of numerous competitive brands with diverse products to select from offline channels and compare prices and product features promote the use of offline channels.
   

North America held the largest market share of 38% in 2023 and is expected to reach USD 133.9 million in 2032.
 

• The diagnosis of the portable blender market in North America looks promising, primarily due to the increase in appreciation toward nutritious drinks. This is further explained by the forecast of market growth in response to the increasing demand for ready-to-use foods and beverages is anticipated.
   
• In addition, more sophisticated and health-friendly north American meal preparation techniques are anticipated to contribute to the growth in the demand for portable blenders in the region.
   

Country level analysis

U.S. dominated the North America portable blender market with revenue of around USD 67.3 million in the year 2023 and expected to reach around USD 105.6 million by 2032. The U.S. is witnessing a growing demand for portable blenders owing to the US consumer base and technological innovations. The U.S. is a valued consumer market and has a growing interest in personal health and wellness. For many Americans' lifestyles, portable blenders serve as a necessity by enabling the fast and easy preparation of smoothies, shakes, and other drinks.
 

As well, the increased focus on healthy living has also increased the need for portable blenders in the US. For example, around 50 percent of Americans, according to Statista Consumer Insights, actively seek ways to eat healthy food and show interest in making healthy food choices.
 

Germany dominated the Europe portable blender market with revenue of around USD 12.14 million in the year 2023 and expected to reach around USD 18.84 million by 2032. Germany is famous for its engineering and standardized quality production. German portable blender manufacturers will always assure quality, durability, and industrial performance, so they have created a reputation of providing quality goods to European markets.
 

China dominated the Asia Pacific portable blender market with revenue of around USD 21.26 million in the year 2023 and expected to reach around USD 32.09 million by 2032. The dominance of the country is attributed due to affordable pricing of the product as well as increased spending capacity of the clients. The wide scale production of electronics in China also helps in developing the Asia Pacific market.
 

Portable Blender Market Share

• The top 7 companies in the portable blender industry include BELLA Sensio, Bilaca Electric, BlendJet, Blufied Limited, Bosh Home Appliances, Conair Corporation, Electrox and they collectively held a share of 11% in the market.
   
• Bosch, a household name in the European kitchen appliance industry and possibly Europe’s biggest kitchen appliance maker, has joined the mobile blender race with impressive power and blending efficiency. Although not a leader in portable blenders, Bosch is well known for its strong and highly durable blenders that rest on the higher end of the kitchen appliance market.
   
• Bosch has succeeded in building a niche in the European and Asian regions by focusing on product innovations, ergonomics, quality, and features like smart blending and multi-functional appliances. Their promise towards innovative engineering gives the German brand’s customers, who are reliability and performance conscious, a reason to trust the brand.
   
• Conair Corporation, a leader in the home appliances market, has established itself through a range of kitchen and personal care appliances, such as portable blenders. The company has a significant market share of portable blenders, especially within The United States due to the company’s physical retails stores as well as presence in online marketplaces. The company’s brand Cuisinart, which is well known for high quality kitchen appliances, has also enjoyed success in the portable blender market.
   
• Cuisinart’s portable blenders appeal to both health and beauty enthusiasts and busy professionals because of their unmatched versatility and blending power, as well as aesthetic appeal. Therefore, Conair was also able to capture a large portion of the market among the mid range consumers who seek functionality and economic value.
   
• Despite faster competitors, a worldwide leader in home appliances, Electrolux has staked its claim in the portable blender market. It has been able to siliconate the needs of consumers who want portable blenders that are high powered by “building” their kitchen technology expertise into their already existing appliances. The company’s portable blenders are categorized towards its other kitchen appliances analogs and therefore come with powerful motors, ergonomic design, and long-lasting batteries. Elextrolux has been venturing deeper into developing markets where income is growing and, so is the health phenomenon.
   
• Thus, Elextrolux has consistently increased its market share in Asia Pacific and Latin American regions where disposable ‘compact’ kitchen appliances are in vogue, unlike before, and are in dire need of. Even though the brand is never ‘chosen’ for being the market leader in this category, it has a decent ‘retained’ share simply because of its reputation for appliances sophistication.
   

Portable Blender Market Share

Major players operating in the portable blender industry include:

• BELLA Sensio
• Bilaca Electric
• BlendJet
• Blufied Limited
• Bosh Home Appliances
• Conair Corporation
• Electrox
• Gourmia
• Hamilton Beach Brands Holding Company
• Keyton USA
• Little Bees
• Homeland Housewares
• SharkNinja Operating
• Capital Brands
• Sunbeam Products
   

The key players operating in the portable blender market are BELLA, BILACA, BlendJet, and Conair Cuisinart. The market is highly fragmented due to the presence of large and medium sized manufacturers competing for a share, with no single player dominating the landscape. The evolving nature of the market, with factors, such as the rising demand for instant & healthy meals, makes it attractive for new entrants. Manufacturers are also investing in partnerships and collaborations to showcase their blenders in real-life settings. Manufacturers also competing on price and pricing strategies to attract price-sensitive consumers.
 

Portable Blender Industry News

• In February 2024, BlendJet, a company based in the U.S., introduced the BlendJet 2 portable blender in India. BlendJet's goal is to support the growth of India's direct-to-consumer market, with an anticipated increase in revenue of USD 1.5 million. These portable blenders come in a variety of colors. They are small, strong, and adaptable, ideal for creating various edible items.
   
• In April 2023, Blendtec, a top producer of premium blenders and kitchen gadgets, introduced an immersion blender. It is created to offer flexibility and ease in blending, mixing, and pureeing.
   
• In March 2022, Fresko introduced KitchenHub, the first five-in-one food processor & blender in the world. This intelligent processing station merges the functions of different key kitchen appliances, such as a juicer, a grinder, a vegetable & fruit cleaner, and a meat mincer, into a single unit for quick & effective food preparation.
   

The portable blender market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2032, for the following segments:

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Market, By Blade Type

• Blades
• 2 & Above Blades

Market, By Power

• Upto 200 W
• 200-700 W
• Above 700 W

Market, By Blending Capacity

• Up to 25 fluid oz
• 25-50 fluid oz
• 50-70 fluid oz
• Above 70 fluid oz

Market, By Material

• Plastic
• Glass
• Steel

Market, By Power Source

• Battery-Operated (Lithium Battery)
• USB Rechargeable
• Hybrid

Market, By Price Range

• High-End (USD 90-150)
• Ultra-Premium(USD 150-400)
• Luxury Professional (Above USD 400)

Market, By End Use

• Household/ Individual
• Commercial

Market, By Distribution Channel

• Online
  • Company Websites
  • E-commerce Platforms
• Offline
  • Department Stores
  • Supermarkets/Hypermarkets
  • Other retail stores (Specialty Kitchenware Stores, etc)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA