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The development and adoption of advanced materials and technologies that enhance functionality and sustainability will also favor the market growth. Innovations, such as biodegradable polybags are preferred as they decompose naturally and reduce environmental impacts. Integrating smart packaging features including QR codes and RFID tags is becoming popular in polybags for enabling improved tracking, inventory management and consumer engagement.
For instance, in October 2023, Bayer Consumer Health UK, collaborated with AIPIA member Zappar to launch a new Accessible QR code on its Canescool Soothing Gel Cream packaging for assisting individuals who are blind or have partial sight. The increased focus on circular economic practices is also encouraging the use of recycled materials in the production, thus supporting and meeting environmental goals to meet legal requirements.