Ph Based Lip Balm Market - By Product, By Form, By Ingredients, By End Use, By Price Range, By Finish Type, By Distribution Channel & Forecast, 2025 - 2034

Ph Based Lip Balm Market Size

The global Ph based lip balm market size was valued at USD 134.1 million in 2024. The market is expected to grow from USD 140.1 million in 2025 to USD 215.1 million in 2034, at a CAGR of 4.9%. The increasing acceptance of beauty customization is propelling the demand for pH-based lip balms. Customers now look for products that can respond to the individual’s unique skin chemistry, making the process far more advanced and personal. pH-based lip balms provide a unique tint that is produced when the user’s natural pH level is present. This not only creates excitement in the use of these products but caters to self-identity and individual needs.
 

At the same time, pH-based lip balms are further preferred because of the hybrid nature of the product. These balms have beauty treatment attributes as they moisturize and nourish the lips but also provide a hint of color. This modern approach makes lip balm more useful and convenient. The adoption rate of pH-based lip balms is expected to increase with the growth of the global hybrid cosmetics market projected at a 7.5% CAGR per the Personal Care Products Council PCPC.
 

Social media and beauty influencers have also been beneficial to the lip care market. TikTok, Instagram, and YouTube have all become key marketing platforms, often telling the story of pH-based lip balms by demonstrating the “magic” of color changing in real time. Influencers and beauty lovers posting about their personal experiences with these products have sparked great interest, particularly among the youths. For example, the pH lip balms giant, Dior Addict Lip Glow. It became an overnight sensation on Tik Tok and has millions of views under the hashtag #DiorLipGlow which helped increase sales globally. This type of buzz on social media tends to bring about impulse spending which helps these lip balms take advantage of the beauty craze worldwide.
 

 In addition, the need for organic and natural products is on the rise due to increased awareness of the adverse effects of chemical components on products. This has greatly increased the market need for herbal lip balms which do not use any preservatives, additives, or chemicals. Industries are always trying to cater to the preferences of the consumers by offering products that include natural ingredients. For example, in June 2021 Ethique, Inc. introduced a new line of herbal lip balms manufactured in the USA. The product is made from plant-based ingredients, comes completely plastic free, and is packaged in 100% compostable containers.
 

Ph Based Lip Balm Market Trends

• The introduction of organic and natural products has gained popularity among health-conscious consumers, further propelling market growth. In January 2025, Lotus Herbals enriched the premium segment by launching a lip balm range specifically crafted for the younger consumers, Gen Z and Millennials. The range includes three variants: Sugar Delight, Café Mocha, and Peptide. The balms have a powerful performance active ingredient that effortlessly enhance performance of hydrating dry lips for long periods. Provides UV protection while maintaining a natural sheen and aids in moisturizing lips with a protective coating powered by SPF 15. Reflecting Lotus Herbals’ Green Beauty promise, these alcohol-free and paraben free vegan lip balms showcase the brand’s commitment to clean, ethical and natural skincare products.
   
• With the growth of e-commerce, the distribution and access of lip care products have increased which escalates the sales and growth of the market. The rising popularity of products associated and endorsed by media personalities is making a huge difference in the market. For example, the HYPHEN brand owned by actress Kriti Sanon, achieved phenomenal success with its All I Need Lipscreen which became viral on social media within six months of its release. The product famed for its amazing combining capabilities of SPF 30 protection and 2% kojic acid infusion goes out of stock too often online. HYPHEN also broadens its exposure through the clever cooperation with online beauty shops like Nyka and Amazon.
   

Ph Based Lip Balm Market Analysis

• Based on Product, the market is segmented into tinted lip balm and non-tinted lip balm. The Tinted lip balm segment dominated the market in 2024, generating USD 88 million revenue.
   
• Tinted lip balms combine lip moisturization and subtle color improvement in one simple product. Consumers prefer them for everyday use because of their lightweight texture, simplicity of application, and moisturizing properties. Unlike traditional lipsticks or glosses, tinted lip balms are a more casual and versatile option that can be worn on any occasion, nourishing the lips while imparting a touch of natural color.
   

• Based on ingredients, the Ph based lip balm market is classified into Natural and Synthetic. The lip balm made with natural ingredient dominated the market in 2024, by acquiring market share of 65.6% and is expected to grow at a CAGR of 5% during the forecast period from 2025-2034.
   
• Consumer demand for natural ingredients in lip balms is increasing, coupled with growing concerns about the potential health risks of synthetic compounds. Natural lip balms are seen as more effective and safe lip care choices, reassuring consumers who are concerned about exposing their skin to artificial substances.
   

• The U.S. Ph based lip balm market dominated the North America tube filling machine generating USD 21.1 million in 2024. Skincare industries and brands are situated in the US and are constantly researching and formulating new products to satisfy the needs of their customers. This innovation sustains the consumer's attention while simultaneously boosting the industry.
   
• China dominated the Asia Pacific Ph based lip balm industry with revenue of around USD 12.6 million in 2024. Consumers in China pay attention to skincare due to the cultural value placed on keeping healthy and youthful skin. In addition, Chinese consumers love applying these new established global beauty standards which has enabled them to adapt and embrace international lip care products and techniques.
   
• The UK captures the largest share of the Europe pH-based lip balm industry because of higher consumer knowledge about skincare, growing market for functional and premium cosmetics, and the existence of strong beauty and personal care industry in Britain. British consumers are very particular about the effectiveness of cosmetic products, thus, there is growing demand for pH-balanced lip products that can maintain lip health without causing damage.
   

Ph Based Lip Balm Market Share

• In 2024, the market players, such as L'Oréal S.A., Carma Laboratories, Inc, Beiersdorf Global AG, The Body Shop International Limited and Dr. PawPaw Ltd, holding a market share of ~5-10%.
   
• L'Oréal S. A. has a considerable share in the beauty and personal care markets, and even more in the lip care sector. The company directs its efforts towards innovation and product development to satisfy consumer demand for lip care products. With L’Oréal’s extensive investments in research and development, the company can launch trendy products like those with pH-balanced claims. Such techniques enable L'Oréal to remain competitive in the industry.
   
• Carma Laboratories, Inc, the company is known for its proprietary brand, Carmex, and is a leader in therapeutic lip care. The firm focuses on the treatment of specific medical conditions affecting lips like dryness and cold sores. By concentrating on the therapeutic value of the products and building a strong reputation for effectiveness, Carma Laboratories can serve customers looking for specific lip care solutions.
   
• Beiersdorf Global AG, the parent company of NIVEA is also known for their line of lip care products and has significant share in that segment. They rely heavily on their brand equity in addition to their existing distribution network to sell different lip care items. The stress on quality and reliability makes Beiersdorf trustworthy ensuring competitive advantage in the market.
   

Ph Based Lip Balm Market Companies

Major players operating in the Ph based lip balm industry include:

• Amorepacific Corporation (Laneige)
• Beiersdorf AG
• Biossance (Amyris, Inc.)
• Blistex Inc.
• Burt's Bees
• Carma Laboratories, Inc. (Carmex)
• ChapStick (A Pfizer Brand)
• Dr. Pawpaw (Dr. Paw Paw Ltd.)
• Eos Products, LLC (Evolution of Smooth)
• Fresh, Inc. (A LVMH Company)
• L'Oréal
• Revlon, Inc.
• Sun Bum
• The Body Shop International Limited (Natura &Co)
• Unilever
   

Ph Based Lip Balm Industry News

• In May 2021, Summer Fridays has developed a new line of lip butter balms, which are available on retail websites such as Sephora and Revolve.
   
• In June 2022, FanLoveBeauty introduce Stage Balm for Lips at the Allure shop in New York City, with three vegan lip balm-focused promotional events.
   

The Ph based lip balm market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Tinted lip balm
• Non-tinted lip balm

Market, By Form

• Balm
• Gel
• Stick
• Cream
• Pencil
• Others (liquid, tube)

Market, By Ingredients

• Natural
• Synthetic

Market, By End Use

• Women
• Men

Market, By Price Range

• Low
• Medium
• High

Market, By Finish Type

• Glossy
• Matte
• Natural
• Others (satin, shimmery)

Market, By Distribution Channel

• Online Retail
  • E-commerce
  • Company website
• Offline
  • Supermarkets & hypermarkets
  • Specialty store
  • Other retail stores (drug store & Pharmacies)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa