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Ph Based Lip Balm Market size was valued at USD 128.7 million in 2023 and is anticipated to register a CAGR of 5.7% between 2024 and 2032 due to growing consumer awareness regarding the importance of maintaining the skin's natural pH balance coupled with growing trend towards natural and organic products.
Consumers are becoming increasingly aware of the important function that pH levels have in overall skin health, especially the lips, as it protects against harmful bacteria and environmental pollutants while preserving moisture levels. Sun exposure disrupts the pH balance of the lips, causing dryness, inflammation, and other skin concerns. pH-based lip balms are designed to support and restore the lips' natural pH balance, resulting in healthier, more resilient skin. These products offer customized benefits beyond simple hydration, catering to people looking for focused solutions that complement their body's natural balance. As a result, pH-based lip balms are becoming the favored option among customers.
Report Attribute | Details |
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Base Year: | 2023 |
Ph Based Lip Balm Market Size in 2023: | USD 128.7 Million |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 5.7% |
2032 Value Projection: | USD 208.5 Million |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 135 |
Tables, Charts & Figures: | 49 |
Segments covered: | Product, Form, Ingredients, End-user, Price Range, Finish Type, Distribution Channel, Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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“Furthermore, Natural and organic products are becoming increasingly popular, due to rising consumer awareness of the harmful effects of synthetic chemicals. This shift has significantly raised the demand for natural lip balms, that are made without artificial additives, preservatives, and chemicals. Manufacturers are constantly attempting to develop products with natural components to fulfill the specific needs of customers. For instance, in June 2021, Ethique, Inc. has developed a new line of lip balms in the United States. The product contains naturally derived plant-based ingredients, is free of plastic, and comes in 100% home compostable tubes.
In the rapidly expanding lip balm industry, distinguishing pH-based lip balms from traditional ones is a major challenge. Furthermore, the lip balm industry is highly competitive with well-established brands that have earned consumer confidence and reputation. New entrants and smaller brands face a difficult challenge in gaining market share and competing with these companies.
Advancement in cosmetic industry and formulation techniques have improved the effectiveness of pH-based lip balms, allowing them to meet individual skin demands while offering improved results. These innovations improve hydration, protection, and overall lip care, resulting in increased consumer satisfaction. Furthermore, social media platforms and beauty influencers have played an important role in increasing the popularity of pH-based lip balms. Reviews and endorsements from trustworthy influencers not only increase product awareness, but they also boost credibility among potential customers.
Based on Product, the market is segmented into Tinted Lip Balm and Non-Tinted Lip Balm. The Tinted Lip Balm segment dominated the market in 2023, generating a revenue USD 84.3 Million, and is expected to grow at a CAGR of 5.8% during the forecast period from 2024-2032. Tinted lip balms provide both lip nourishment and light color enhancement in just one easy product. Consumers choose them for everyday usage due to their lightweight texture, ease of application, and moisturizing characteristics. Unlike traditional lipsticks or glosses, tinted lip balms are a more casual and versatile option that may be used on any occasion, keeping lips nourished while adding a touch of natural color.
Based on ingredients, the Ph based lip balm market is classified into Natural and Synthetic. The lip balm made with natural ingredient dominated the market in 2023, by acquiring market share of 65.5% and is expected to grow at a CAGR of 5.8% during the forecast period from 2024-2032. Consumer need for natural components in lip balms is constantly increasing, driven by increasing concerns about the potential health dangers of artificial ingredients. Natural lip balms are considered as more effective and safe lip care options, providing assurance to consumers who are concerned about risking their skin to artificial ingredients.
Asia Pacific emerged as the dominant region, generating a substantial revenue of USD 53.3 million, and is expected to reach USD 91.7 Million by 2032. Consumers are becoming more conscious of their skincare routines and are increasingly incorporating pH-based lip balms into their daily skincare routines, influenced by global beauty trends as well as local cultural preferences. Companies in these regions are continuously developing skincare products, notably with pH-based formulations that target specific skin concerns.
North America: The U.S. dominated the North America tube filling machine 20.3 million by 2032. Various top skincare brands are headquartered in the U.S., where they are constantly inventing and launching new formulations to address the different demands of their customers. This continuous innovation maintains consumer interest and supports industry growth.
Asia Pacific: China dominated the Asia Pacific Ph based lip balm market with revenue of around USD 11.9 million in 2023 and is expected to reach around USD 22.8 Million by 2032. Chinese consumers are involved in beauty and skincare, owing to a cultural emphasis on maintaining youthful and healthy skin. Furthermore, the global beauty standards have encouraged this trend, with Chinese customers looking to embrace and adapt international lip care techniques and products.
The market is fragmented, with prominent players, such as L'Oréal S.A., Carma Laboratories, Inc, Beiersdorf Global AG, The Body Shop International Limited and Dr. PawPaw Ltd, holding a market share of ~5-10%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
Major players operating in the Ph based lip balm industry include:
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Market, By Product
Market, By Form
Market, By Ingredients
Market, By End-user
Market, By Price Range
Market, By Finish Type
Market, By Distribution Channel
The above information is provided for the following regions and countries: