Pet Tech Market Share

Pet Tech Market Share

Mars Incorporated and Garmin International Inc. dominate the market over 1% of the market share. Mars Incorporated is a titan in the global consumer goods industry. The company is mostly recognized for its massive pet food brands such as Pedigree, Whiskas, and Iams. Mars is a diversified giant with its fingers in many cookie jars, including human candy (M&M's, Snickers), chewing gum (Orbit, Extra), and even pet care products beyond food (treats, litter). They have recently shown interest in the pet tech space with connected feeders, suggesting they aim to be a one-stop shop for all things pet care.
 

Garmin International, Inc. is a multinational leader in GPS technology. They are a household name for their navigation devices and wearables such as fitness trackers and smartwatches. Leveraging its expertise in wearables, the company has successfully entered the pet tech industry with popular GPS pet trackers and activity monitors. Their core competency lies in innovative technology, and it offers a variety of pet tech solutions beyond tracking, including training devices.
 

Pet Tech Market Companies

Major players operating in the market are:

• Mars Incorporated
• Garmin International, Inc.
• Nedap N.V.
• Wagz Inc.
• Afimilk
• Xiaomi
• Petcube Inc.
• Fitbark Inc.
• Pawbo (Acer)