Pet Grooming Products Market Size - By Type (Combs & Brushes, Trimmers & Clippers, Shampoo & Conditioners, Others {nail clippers, dental care products, etc.}), By Pet, By Price Range, By End Use, By Distribution Channel & Forecast, 2024 - 2032

Pet Grooming Products Market Size

Pet Grooming Products Market size was valued at USD 1.2 billion in 2023 and is estimated to grow at a CAGR of 6.7% between 2024 and 2032. The increasing pet ownership among millennials and younger generations is significantly driving the demand for grooming products. According to the American Pet Products Association (APPA), 70% of U.S. households owned a pet in 2023, reflecting a growing trend. Pet owners, who often view their pets as family members, seek high-quality grooming solutions to ensure their well-being.
 

Urban environments, characterized by smaller living spaces, lead to a preference for pets that are easier to manage and groom, thereby boosting the demand for grooming products. Additionally, higher disposable incomes enable pet owners to spend more on premium and specialized grooming products. As the U.S. Bureau of Economic Analysis (BEA) reports, personal income increased by 4.5% in 2023, indicating a greater capacity for spending on pets' health and appearance.
 

The expansion of professional pet grooming services is driving demand for high-quality grooming products, as salons seek reliable and efficient tools. According to the American Pet Products Association, the pet industry in the United States alone reached $123.6 billion in 2023. Emerging markets such as Asia-Pacific, Latin America, and the Middle East show significant growth potential, with pet ownership rising and disposable incomes increasing. For instance, the World Bank reports a steady increase in disposable income in these regions.
 

The pet grooming market faces intense competition, featuring a mix of established brands and newcomers. This saturation often triggers price wars, squeezing profit margins and complicating product differentiation. In such a crowded landscape, cultivating brand loyalty becomes a formidable task. Consumers frequently pivot between brands, swayed by price, promotions, or enticing new features. Maintaining consistent product quality is crucial.
 

Any issues with product safety, such as recalls or adverse reactions, can damage brand reputation and consumer trust. Ensuring that ingredients are sourced ethically and safely while meeting quality standards can be challenging, especially with the growing demand for natural and organic products.
 

Pet Grooming Products Market Trends

The integration of technology in pet grooming products is rapidly advancing, attracting significant interest from pet owners. Smart grooming tools, such as electric trimmers with adjustable settings and connected devices offering real-time monitoring, are gaining popularity. According to the American Pet Products Association (APPA), spending on pet grooming and boarding services reached $10.3 billion in 2023, reflecting the growing demand for innovative grooming solutions. Pet owners value the convenience and efficiency these technological advancements provide, driving the market for smart pet grooming products.
 

Pet Grooming Products Market Analysis

Based on type, the market is segmented into combs & brushes, trimmers, clippers, shampoo & conditioners, and others. The shampoo & conditioners segment holds the maximum share in the market and dominates the market with a revenue of around USD 470 million in 2023 and is anticipated to grow with a CAGR of 7.3% in the coming years. The pet grooming products market is increasingly influenced by the inclusion of organic and natural ingredients.
 

Brands are launching shampoos and conditioners enriched with aloe vera, oatmeal, neem, and herbal extracts, focusing on promoting healthy fur and gentle cleaning. According to the American Pet Products Association (APPA), consumer spending on pet care products, including grooming items, reached $109.6 billion in 2023, reflecting a growing willingness to invest in premium, natural, and organic options.
 

Products offering additional benefits, such as hypoallergenic formulas or specific skin and coat improvements, are gaining traction. Environmental concerns significantly impact consumer choices, with brands adopting sustainable practices, including eco-friendly packaging and biodegradable ingredients. The Environmental Protection Agency (EPA) reports that sustainable packaging can reduce environmental impact by up to 30%, further driving the adoption of these practices in the pet grooming sector.
 

Based on the pet type of the pet grooming products market is divided into dog, cat and others. The dog segment holds the maximum share in the market with around 50% of the total market share and is anticipated to grow at a CAGR of 7.3% in the forecast timeframe. Dogs are increasingly viewed as integral members of the family. This humanization drives demand for high-quality food, health care, and grooming products designed to meet their needs.
 

According to the American Pet Products Association (APPA), 63.4 million U.S. households owned a dog in 2022, reflecting a steady increase. This growth is fueled by urbanization, rising disposable incomes, and the benefits of companionship, as noted by the U.S. Bureau of Economic Analysis. Dogs, due to their complex needs and strong bonds with owners, are often considered the most demanding pets. As highly social animals, dogs require significant interaction and companionship, thriving on human attention and showing distress when left alone for extended periods. 
 

North America held a pet grooming products market of around 39.6% in 2023 and is expected to grow at a CAGR of 7.1% during the forecasted timeframe. In the U.S., a significant rise in pet ownership has fueled the demand for pet supplies, notably grooming products. According to the American Pet Products Association (APPA), 67% of U.S. households owned a pet in 2023, up from 56% in 1988.
 

Pet owners prioritize premium grooming items to safeguard the health and well-being of their pets. Market growth is further propelled by continuous innovations, including natural and organic shampoos, conditioners, and specialized grooming tools. Products catering to specific needs, such as sensitive skin or flea and tick control, have gained popularity.
 

Europe: The European pet grooming products market accounted for a CAGR of around 6.3% in the forecasted timeframe. In Europe, a burgeoning middle class and evolving attitudes towards pets have led to increased pet ownership and spending. According to the European Pet Food Industry Federation (FEDIAF), 85 million European households owned at least one pet in 2023. This shift has amplified the demand for grooming products.
 

With heightened concerns for their pets' health, European owners are seeking grooming products that enhance skin and coat vitality. Europe's stringent regulations on pet grooming products emphasize the demand for high-quality, safe, and compliant items. As a result, companies adhering to these rigorous standards enjoy boosted consumer trust.
 

Pet Grooming Products Market Share

The pet grooming products industry is fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 10%-15% of the total market. These companies are investing heavily in research and development to create innovative products, such as organic pet grooming products and smart pet grooming products. They are also focusing on expanding their distribution networks, both online and offline, to reach a wider customer base.
 

Pet Grooming Products Market Companies

Major players operating in the pet grooming products industry are:

• 4-Legger
• Alpha Grooming Products
• Bio-Derm Laboratories, Inc. 
• Coastal Pet Products
• Dermcare Vet Pty Ltd.
• Earthwhile Endeavors, Inc.
• Groomers Pro
• Heiniger ProGroom Pty Ltd
• Kazoo Pet Co 
• Petco Animal Supplies, Inc. 
• Petkin, Inc. 
• Resco
• Spectrum Brands, Inc.
• Vet’s Best 
   

Pet Grooming Products Industry News

• In June 2023, Petco Health and Wellness Company, Inc. revealed its latest venture, the Union Square flagship, a distinctive all-in-one hub for pet health and wellness in New York City. Petco kicked off a grand opening celebration and adoption event in collaboration with Petco Love to mark the celebration. The event featured complimentary pet-friendly activities, giveaways, and opportunities to adopt pets.
   
• In April 2024 Coastal Pet Products announced the 20th-anniversary celebration of its Li’l Pals collection. Coastal Pet Products has introduced new additions to the Li’l Pals collection, including two distinct new product lines as well as toys. The Posh collection features fashion-forward collars, leashes and accessories inspired by trending handbag designs.
  The pet grooming products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion), (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Combs & Brushes
• Trimmers & Clippers
• Shampoo & Conditioners
• Others (nail clippers, dental care products, etc.)

Market, By Pet

• Dog
• Cat
• Others (Birds, Reptiles, etc.)

Market, By Price Range

• Low
• Medium
• High

Market, By End Use

• Residential
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • Iran
  • Egypt
  • Saudi Arabia
  • South Africa
  • Rest of MEA