Pet Food and Treats Market - By Product Type (Cookies, biscuits, snacks, Canned food, Bones, Dry food, Sticks and Others), By Pet Type, By Ingredient Type, By Packaging, By Life Stage, By Special Dietary Needs, By Price Range, By Distribution Channel, Forecast 2024 – 2032

Pet Food and Treats Market Size

Pet Food and Treats Market size was valued at USD 133.3 billion in 2023 and is anticipated to register a CAGR of 7.9% between 2024 & 2032. The pet food and treat market has experienced robust growth due to several key factors.
 

One significant driver is the increasing trend of pet humanization, where pets are treated as family members. This shift has led to higher spending on premium and specialized pet foods that cater to specific dietary needs, such as grain-free, organic, or hypoallergenic options. Additionally, the rising awareness among pet owners about the nutritional needs of their pets has fuelled demand for high-quality ingredients, including proteins like chicken, beef, and fish, as well as functional foods that support overall health and wellness.
 

Another major growth factor is the expansion of e-commerce and online retail channels, which have made it easier for consumers to access a wide range of pet food and treats. The convenience of online shopping, coupled with the availability of subscription services, has boosted sales and driven market growth. Furthermore, the growing trend of pet ownership, particularly in emerging markets, and the increasing number of single-person households have contributed to the rising demand for pet food and treats, as more individuals seek companionship from pets and are willing to invest in their well-being.
 

One of the primary challenges in the pet food and treats sector is the primary challenges is the increasing scrutiny over ingredient transparency and safety. As consumers become more conscious of what they feed their pets, there is a growing demand for clear labeling and assurance that products are free from harmful additives, artificial preservatives, and low-quality ingredients. This has put pressure on manufacturers to reformulate products and adhere to stricter regulatory standards, which can be costly and complex.
 

Pet Food and Treats Market Trends

One prominent trend is the market is increasingly driven by trends focused on health, sustainability, and personalization. One prominent trend is the shift toward natural and organic pet foods, reflecting the broader human wellness movement. According to the American Pet Products Association (APPA), sales of natural pet foods have surged, with over 40% of pet owners indicating that they prefer products free from artificial ingredients. This trend is further supported by the rise in demand for specialized diets, such as grain-free, raw, and high-protein options, which cater to pets' specific health needs and align with their owners' preferences for clean eating.
 

Pet Food and Treats Market Analysis

Based on product type, the market is segmented into cookies, biscuits, snacks, canned food, bones, dry food, sticks and others (freeze-dried food, etc.). Dry food dominated the market in 2023, generating a revenue exceeding USD 42.7 billion, and is expected to reach USD 90.7 billion by 2032. Dried food dominates the market due to its convenience, long shelf life, and cost-effectiveness compared to wet or fresh alternatives. Pet owners prefer dried food because it is easy to store, less prone to spoilage, and often more affordable, making it a practical choice for everyday feeding.
 

Additionally, dried pet food is nutritionally balanced, providing essential vitamins, minerals, and proteins in a concentrated form, which appeals to health-conscious pet owners. The rise of premium and specialized dried food formulas, such as grain-free and hypoallergenic options, has also contributed to its widespread popularity, offering tailored nutrition for various pet dietary needs.
 

Based on pet type, the pet food and treats market is classified into dogs, cats and others (fish, birds, hamsters, etc.). Dogs dominated the market in 2023, with revenue exceeding USD 67.4 billion, and is expected to reach USD 137.4 billion by 2032. Dogs dominate the pet food and treat market primarily due to their status as the most popular pets globally, particularly in regions like North America and Europe. According to the American Pet Products Association (APPA), nearly 63.4 million households in the U.S. alone own a dog, reflecting a significant consumer base that drives demand for a wide variety of dog-specific foods and treats.
 

Additionally, dogs typically require more food than smaller pets like cats or birds, contributing to higher overall consumption and spending. The strong emotional bond between dog owners and their pets also encourages the purchase of premium and specialized products, further solidifying dogs' dominance in the market.
 

North America emerged as the dominant region, generating a substantial revenue of USD 45.9 billion, and is expected to reach USD 91.2 billion by 2032. North America dominates the pet food and treat market due to a combination of high pet ownership rates and a strong cultural emphasis on pet care. The region, particularly the United States, has one of the highest percentages of households with pets, with nearly 70% of households owning at least one pet, according to the American Pet Products Association (APPA). This widespread pet ownership is complemented by a significant willingness to spend on pet wellness, leading to robust demand for premium, natural, and specialized pet foods and treats.
 

North America: The U.S. dominated the market with revenue of around USD 36.1 billion in 2023 and with a CAGR of 8% for the forecast period of 2024 to 2032. The U.S. dominates the global pet food and treat market due to its large pet-owning population, advanced market infrastructure, and high consumer spending on pet care. With nearly 90 million dogs and 94 million cats, the U.S. has one of the highest rates of pet ownership in the world, driving substantial demand for a diverse range of pet food products. The country's well-established retail and e-commerce networks make pet food easily accessible, further boosting sales.
 

Europe: The Germany dominated the market with revenue of around USD 5.5 billion in 2023 and with a CAGR of 8.5% for the forecast period of 2024 to 2032. Germany dominates the European pet food and treat market due to its robust pet ownership rates and strong market infrastructure. As one of the largest pet markets in Europe, Germany benefits from a high level of pet ownership, with millions of households owning pets, particularly dogs and cats. The country is known for its emphasis on pet health and wellness, which drives demand for high-quality and premium pet food products.
 

Asia Pacific: China spearheaded the market with revenue of around USD 12.7 billion in 2023 and is growing at a CAGR of 8.7% for the forecast period of 2024 to 2032. China's dominance in the pet food and treat market is driven by its rapidly growing pet ownership rates and increasing disposable incomes. As urbanization and economic growth continue to rise, more Chinese households are adopting pets, particularly dogs and cats, leading to a significant expansion in the pet care market. The increasing middle-class population is also contributing to higher spending on premium and specialized pet foods, reflecting a shift towards treating pets as valued family members.
 

Pet Food and Treats Market Share

The market is fragmented, with prominent players, such as Nestlé Purina PetCare Company, Mars Petcare US, Inc., The J.M. Smucker Company, General Mills, Inc., Hill’s Pet Nutrition, Inc. holding a market share of 20-25%. These companies dominate the market due to their extensive research and development capabilities, strong global distribution networks, and strategic partnerships within the industry.
 

Pet Food and Treats Industry News

• In May 2023, General Mills Diversifies with Entry into Pet Food Market General Mills, Inc., traditionally known for its cereals and snacks, entry into the pet food market. The company announced the launch of its new pet food brand, targeting health-conscious pet owners. With a focus on natural ingredients and premium quality, General Mills aims to capture a significant share of the burgeoning pet food market.
   
• In March 2023, Nestlé Purina Unveils New Line of Organic Pet Treats Nestlé Purina PetCare Company, a leading player in the pet food industry, launched a new line of organic pet treats. The company emphasized its commitment to natural ingredients and sustainability. The new product line, which includes treats for both dogs and cats, is set to hit shelves nationwide. Purina's move comes in response to the rising consumer demand for organic and health-focused pet products.
   
• In January 2023, Mars Petcare US, Inc. acquisition of Champion Petfoods Mars Petcare, announced the acquisition of Champion Petfoods, known for its ORIJEN and ACANA brands. This move strengthened Mars Petcare's position in the premium pet food segment and expanded its portfolio of high-quality pet nutrition products.
   

The pet food and treats market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Cookies, biscuits, snacks
• Canned food
• Bones
• Dry food
• Sticks
• Others (Freeze-dried food, etc.)

Market, By Pet Type

• Dogs
• Cats
• Others (fish, birds, hamsters, etc.)

Market, By Ingredient Type

• Proteins
  • Chicken
  • Beef
  • Fish (salmon, tuna)
  • Turkey
  • Lamb
• Cereals & Vegetables
• Fats and oils
• Vitamins & Minerals
• Others (Flavour Enhancers, Specialty Supplemental, etc.)

Market, By Packaging

• Cans
• Pouches
• Bags
• Carton
• Others (tins, tubs, etc.)

Market, By Life Stage

• Puppy/kitten
• Adult pet
• Senior pet

Market, By Special Dietary Needs

• Weight management
• Grain-free
• Hypoallergenic
• Organic/natural
• Raw/freeze-dried

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Supermarkets/grocery stores
  • Pet specialty stores
  • Retailers
  • Veterinary clinics

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Malaysia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA