Pet DNA Testing Market – By Pet Type (Dogs, Cats), Testing Type (Genetic Diseases, Breed Identification, Trait Analysis), Sample Type (Mouth Swab, Blood Sample, Hair Sample), End-user (Veterinarians, Pet Owners, Breeders), Global Forecast 2024 - 2032

Pet DNA Testing Market Size

Pet DNA Testing Market size accounted for market size of USD 351.6 million in 2023 and is poised to remarkably grow at a rate of 9% from 2024 to 2032. Technological advancements in genetic testing, particularly in genomics, have driven the growth of the animal genetics market.
 

These advancements have not only slashed costs but also bolstered accuracy. Consequently, pet DNA tests have become more accessible and affordable, propelling market expansion. Manufacturers are now offering comprehensive genetic testing aids, shedding light on breed identification, health predispositions, and ancestry, catering to a broad spectrum of pet owners.
 

Rising awareness of hereditary conditions and the significance of preventive healthcare, especially among veterinarians and pet owners, further propels the market. Pet DNA tests, by pinpointing genetic markers for diseases, empower proactive health management, allowing for timely interventions. The surge in popularity of at-home testing kits has also been a significant driver, as they offer a convenient means for owners to delve into their pets' genetic details.
 

Pet DNA testing, a process that involves analyzing an animal's genetic material, unveils its breed composition, ancestry, and potential health risks. Typically, a DNA sample is collected through a cheek swab and then analyzed in a lab, providing a comprehensive genetic profile. Armed with this information, both pet owners and veterinarians can tailor decisions on diet, exercise, and preventive healthcare, ultimately enhancing the pet's overall well-being.

 

Pet DNA Testing Market Trends

• The market is witnessing robust growth, propelled by a surge in pet owners' awareness of genetic health issues. Owners are increasingly turning to online resources, veterinary advice, and media coverage to learn about hereditary conditions and the advantages of genetic testing.
   
• Veterinarians play a crucial role in advocating for DNA tests as part of routine pet healthcare. These tests aid in the early detection and management of genetic predispositions.
   
• Moreover, the growing trend of pet humanization is leading owners to invest more in their pets' healthcare, including advanced options. With advancements in genetic testing technology, these tests are becoming more accurate, affordable, and accessible, further fueling their adoption rates.
   
• This collective shift towards heightened awareness and a proactive stance emphasizes the importance of understanding genetic risks, a factor that is significantly driving the expansion of the market.
   

Pet DNA Testing Market Analysis

Based on pet type, the market is segmented into dogs, cats and horses. The dogs segment held highest market share of 72.4% in 2023.
 

• The dominance of the dogs segment in the market is primarily attributed to the widespread ownership of dogs and their diverse breed makeup. Globally, dogs rank among the most favored pets, gracing a significant number of households.
   
• Moreover, dogs boast a wide array of breeds and genetic backgrounds, compelling owners to turn to DNA tests for a comprehensive understanding of their pets' lineage. This curiosity is especially pronounced with mixed-breed dogs, whose visual identification can be challenging.
   
• Consequently, the substantial ownership of dogs, coupled with this inherent curiosity, fuels a robust market for pet DNA testing, driven by owners keen on unraveling their pets' genetic blueprints.
   

Based on testing type, the pet DNA testing market is classified into genetic diseases, breed identification, and trait analysis. The genetic diseases segment dominated the global market and is expected to grow at 9.1% CAGR during the forecast period.
 

• The rising awareness among pet owners about genetic diseases drives demand for market, as they seek to understand and mitigate potential hereditary health risks.
   
• Additionally, advancements in genetic testing technologies have made these tests more accurate, comprehensive, and affordable. Modern testing panels can screen for multiple genetic disorders simultaneously, providing detailed insights into a pet’s health. This technological progress thereby drives the growth of genetic disease segment in market.
   

Based on sample type, the pet DNA testing market is divided into mouth swab, blood sample, and hair sample. The mouth swab segment accounted for significant market revenue of USD 265.8 million in 2023.
 

• Mouth swab samples are easy to collect, requiring only a quick swab of the pet's cheek. This simplicity makes the process stress-free for both pets and owners, leading to higher adoption rates.
   
• Unlike blood samples or other invasive methods, mouth swabs are non-invasive and painless. Furthermore, the effectiveness of these samples in producing comprehensive genetic information boosts consumer confidence in this method.
   
• Owing to advantages such as ease of collection, non-invasive nature, accuracy, and convenience, this segment is anticipated to witness growth in coming years.
   

Based on end-user, the pet DNA testing market is categorized into veterinarians, pet owners, and breeders. The veterinarians segment held majority of market share and is predicted to reach USD 295.1 million by 2032.
 

• Veterinarians bring professional expertise in interpreting complex genetic test results, enhancing the perceived value of DNA tests. Pet owners highly trust their veterinarians' recommendations, leading to the dominance of pet DNA testing.
   
• Veterinary clinics have access to advanced DNA testing technologies and partnerships with reputable testing companies. This access ensures high-quality testing and reliable results, further driving the segmental growth.
   

In 2023, the North American pet DNA testing market reached a value of USD 139.2 million, with a projected CAGR of 8.9% from 2024 to 2032.
 

• Driving this growth are the region's high rates of pet ownership, its advanced veterinary care infrastructure, and a growing awareness among pet owners regarding proactive pet health management.
   
• Pet owners in North America are increasingly interested in understanding their pets' genetic composition and potential health risks, leading them to opt for DNA testing.
   
• Given this environment, and a culture that places a premium on comprehensive pet care, North America emerges as a frontrunner in the market.
   

The U.S. pet DNA testing market is set to hit USD 270.2 million by 2032, with a CAGR of 8.8%.
 

• The U.S. boasts one of the world's highest rates of pet ownership, with many households considering their pets integral family members. This extensive pet population is driving a robust demand for DNA tests, as owners seek insights into their pets' genetic traits and potential health risks.
   
• Moreover, the rise of e-commerce platforms has transformed the accessibility of DNA testing kits. Pet owners can now easily purchase these kits online, with deliveries straight to their doorsteps. This convenience not only broadens market access but also spurs greater adoption among U.S. pet owners, further fueling the country's market growth.
   

China's pet DNA testing market is set for significant growth in the upcoming years.
 

• Government investments in healthcare, including new hospitals, are enhancing access to advanced medical technologies like MRI scans.
   
• As China's population ages, there's a heightened incidence of chronic diseases, necessitating precise diagnostic tools. Additionally, a growing public emphasis on early diagnosis and preventive healthcare is boosting the utilization of MRI scans, collectively propelling China's market.
   

India is poised for substantial growth in the global pet DNA testing market over the forecast period.
 

• India is witnessing a surge in veterinary services and pet care infrastructure. As more clinics and hospitals offer genetic testing, pet owners are increasingly aware and have easier access, further fueling market expansion.
   

Pet DNA Testing Market Share

The market is characterized by several key players competing to establish market leadership and innovate within the industry. Companies such as Wisdom Panel (Mars, Inc.), Embark Veterinary, DNA My Dog (Canadian Dog Group Ltd.), and Basepaws, Inc. (Zoetis) are prominent players known for offering comprehensive DNA testing for pets. These companies provide tests that analyze breed composition, genetic health risks, and traits, catering to both dog and cat owners worldwide.
 

Pet DNA Testing Market Companies

Prominent players operating in the pet DNA testing industry include:

• Ancestry
• Basepaws, Inc. (Zoetis)
• DNA MY DOG (Canadian Dog Group Ltd.)
• Dognomics (Clinomics)
• Embark Veterinary, Inc.
• FidoCure (OHC)
• GenSolDiagnostics, LLC
• Neogen Corporation
• Orivet Genetic Pet Care Ltd.
• Wisdom Panel (Mars, Inc.)
   

Pet DNA Testing Industry News:

• In September 2023, Ancestry, a global leader in consumer DNA testing and family history, introduced Know Your Pet DNA its first product offering—a dog DNA test. This helped the company to enhance their product portfolio and generate revenue.
   
• In October 2021, Embark Veterinary, Inc., a leading company in canine genetics, announced the launch of its DNA test tailored for purebred dogs. This strategic launch helped the company to diversify its product offerings enhancing their competitive edge against other companies in the industry.
   

The pet DNA testing market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 - 2032 for the following segments:

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Market, By Pet Type

• Dogs
• Cats
• Horses

Market, By Testing Type

• Genetic diseases
• Breed identification
• Trait analysis

Market, By Sample Type

• Mouth swab
• Blood sample
• Hair sample

Market, By End-user

• Veterinarians
• Pet owners
• Breeders

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa