Pet Dietary Supplements Market Size – By Product Type, By Supplement Type, By Application, By Price Range, By Pet Type, By Distribution Channel, Forecast, 2025 – 2034

Pet Dietary Supplements Market Size

The pet dietary supplements market was estimated at USD 3.6 billion in 2024, and it is expected to grow at a CAGR of 5.6% from 2025 to 2034. The market is expected to grow in the nearer term due to a worldwide increase in ownership of pets along with the shift towards the health of pets. The latest study for the years 2023-2024 indicates that 66% of the American population owns a pet, which is evenly distributed across different age categories. Among pet owners, 50% prefer shopping in physical stores and two out of three owners take their pets into consideration when making financial decisions.
 

The trend of pet humanization has enhanced the humanization of pets, with pets being treated as family members and caregivers having a shift in spending by caring more for their pets. More than 60% of households in the UK are pet owners, which translates to an approximate number of 51 million pets which is a very rapidly growing number. Moreover, a preventive approach to caring for pets is gradually becoming fashionable, which has stimulated the supply of digestive, skin, joint, and overall vitality supplements. The growing prevalence of pets is also a factor as many older pets tend to need additional support which impacts the market positively.
 

The pet dietary supplements market is pioneered by North America due to the increased pet ownership along with spending on pet services and products. In recent years, Canada and the USA have seen a surge in sales of pet dietary supplements like canine and feline nutraceuticals.
 

It is estimated that between 30% - 50% of pet owners make use of these products and as many as 90% of veterinarians in North America accept them. In addition, the Asia Pacific is experiencing a dramatic increase in pet ownership which has led to its dominance in market growth. From all indications, pet nutraceuticals markets will triumph in the near future and this growth will bring spectacular returns to the investors in the industry.
 

Pet Dietary Supplements Market Trends

• Technological advancements in pet supplements: Markets globally largely focus on incorporating new technologies into new pet dietary supplements, as soft chew forms of supplements have been developed to taste good and are quite simple to administer, thus fostering compliance from pet owners. For instance, Mars Petcare launched Cleo Pedigree Multivitamin Soft Chews in March 2023, a new line of soft chews that seeks to meet rudimentary health concerns of pets by soft chewing.
   
• Unmet needs and rising demand for specialized products: The market for animal supplements is expected to grow to almost USD 2 billion in 2024. There have been more advanced pet products available, but there many still many not being catered to, especially obesity and anxiety in pets. For example, American Pet Products Association Survey states that there is higher demand for specific dog calming products, which have gone up by over 168% since 2018.
   
• Regulatory framework and government policies: In the U.S., all manufacturers of pet food are considered food processors and as such must comply with all food safety procedures, which include having preventive controls for specific hazards. The FDA also requires minerals, vitamins, flavorings, and preservatives to be deemed as approved food additives. Although these regulations help maintain safe and good quality products, they do pose obstacles for manufacturers in terms of the amount of money it will cost for compliance and the ongoing adjustments that have to be made.

Pet Dietary Supplements Market Analysis

Based on product type, the pet dietary supplements market is divided into pills/tablets, chewables, powders, and others. Chewables segment generated a revenue of USD 1.3 billion in 2021 and USD 1.5 billion in 2024 at a CAGR of 5.9%.
 

• Pets owners are advised to use these supplements by the vets. Also, Pets easily consume in this format. Additionally, some dietary supplements in chewable form come infused with additional ingredients like turmeric for its stress-relieving, and hemp-derived CBD along with its anti-inflammatory properties. Their concaveness, along with the formulated benefits and the health condition needs of pets, keeps them ahead of the market.
   

Based on supplement type, the pet dietary supplements market is divided into multivitamins, probiotics & prebiotics, antioxidants, proteins & peptides, glucosamine, and others. In 2024, Multivitamins segment held major market share, accounted for 34.4% share.
 

• The rising need for nutrition is driving the growth of the segment. Multivitamins are formulated to address dietary shortfalls in intake. Vitamins and minerals, which are helpful for health, are thus ensured to be supplied in suggested amounts. Their range of use includes pets of all ages from puppies and kittens to geriatric pets, aiding in immune response, energy and general well-being. Thus, multivitamins are major preventive in nature, pet owners treating pets as family members are willing to spend a lot on their care.
   

Based on application, the pet dietary supplements market is divided into skin & coat, hip & joint, digestive health, calming/stress/anxiety, weight management, and others. Hip & joint segment generated a revenue of USD 2.1 billion in 2024, and it is expected to grow at a CAGR of 6.0%. This segment held substantial market share of 32.6% market in 2024.
 

• Pets may have arthritis that makes them difficult to movement. To improve the quality of life for pets, many pet owners are becoming more and more proactive in seeking out treatment options, which increases the demand for these supplements. Furthermore, the rising concern over pets' health, coupled with the humanization of pets, are the main reasons as to why owners are willing to spend more on healthcare workshops, all of which help secure the leading position of hip and joint portfolio.
   

Based on pet type, the pet dietary supplements market is divided into dogs, cats, fish & aquatic pets, birds, horses, and others. In 2024, Dogs segment held substantial segmental share of 41.4%.
 

• Dog ownership is expected to grow in the coming years. It is also possible to observe the increasing tendency of pet humanization, which allows consumers to incur significant expenditure on dietary supplements that promote health for their dogs. Joints, skin and coat, and even digestion supplements seem to be favorites among pet owners, displaying pet owners’ caring attitude towards their puppies’ health. This is part of a larger move to improved management of the health of pets through preventive medicine, which speaks for how much the dog segment of the market is able to capture.
   

Based on distribution channel, the pet dietary supplements market is segmented into offline, and online. The online segment is projected to grow at the fastest CAGR of 7.8% during the forecast period owing to the rise of e-commerce, ease and convenience, and extensive range of products.
 

• The offline distribution channel has held significant importance in the pet dietary supplements market. This prominence is attributed to the delivery of a full range of services through the physical structure of pet specialty and mega retail and even department stores. These facilities offer are Instant access to the goods and service of qualified staff, thus improving the purchasing experience. Although there has been a gradual shift toward online retail. As of 2024, it was projected that around 85% of sales of pet supplements were made through offline channels.
   

The U.S. pet dietary supplements market generated a revenue of USD 962.3 million in 2024. The U.S. market is projected to grow at a CAGR of 5.8% reaching USD 1.7 billion by 2034 as it is driven by e-commerce, changing lifestyle trends, and marketing innovation.
 

• The pet supplement industry is projected to grow due to the rising emphasis on health and wellness by pet owners who require supplements with blends for pets’ health and longevity, skin, coat, hip, and joint issues. The American Pet Products Association, Inc. reports that pet food sales reached USD23.04 billion in 2015, with a total spending of nearly USD 22.26 billion in 2014. Furthermore, the anthropomorphizing of pets has caused owners to spend a wider array of amounts on their beloved pets through premium quality American-made supplements.
   
• Companies like Fresh Pet have been experiencing a rise in sales thanks to the developing consciousness towards pet health among American pet owners. As an example, the American Pet Products Association reported that the sales of the pet industry reached their unprecedented height in 2021, accounting for USD 123.6 billion, where USD50 billion was spent on pet food with contributed as 40% of the total sales.
   

The pet dietary supplements market in China is expected to experience promising growth from 2025 to 2034 due to growth of increasing consumption within the country.
 

• Due to an increase in urbanization and household income, more families in China are viewing pets as companions rather than property. It goes without saying that this change in culture has resulted in pet parents loosening the purse strings on their pets’ health, including dietary supplements. The shift to pet wellness and health has also logically brought about a growing market for “super-premium” pet food and dietary supplements, paralleling the overall health trend in China.
   

Pet Dietary Supplements Market Share

Top 5 companies in the pet dietary supplements industry are Ark Naturals, Bayer, Mars PetCare, Nestlé Purina PetCare, and Nutramax Laboratories. The competitive landscape of the global pet dietary supplements market is both fragmented and consolidated at the same time, featuring both well-developed multinational corporations and niche developing companies.
 

Competition within the pet dietary supplements market occurs on many levels, including pricing, branding, product quality, and even access to distribution channels. The majority of firms have taken to developing supplements for specific health issues like joint, digestive, and skin problems. Many firms have adopted joint ventures, mergers, and acquisitions to grow their product range and strengthen their market position. For example, brand equity is enhanced through acquisitions, expansions, product innovations, or partnerships with other firms.
 

Pet Dietary Supplements Market Companies

One of the important participants in the pet dietary supplements industry is Mars Incorporated, which is a part of Mars Petcare. The firm has a line of pet care products that includes specialized dietary supplements meant for various aspects of a pet's health. With Mars, innovation and quality go hand in hand; hence, the products adapt to the changing requirements of customers. The firm employs a systematic approach and focuses on marketing and product development, which enables the company to deliver effective, easily consumable supplements. Mars pursues these business strategies along with partnerships and acquisitions to strengthen the service offerings and the market position of the company.
 

Nestlé Purina PetCare is another key player in the field of pet dietary supplements. The firm offers a variety of products designed to improve the health of pets, including supplements for specific health needs such as joints, digestion, and general health. Scientific research is the main driver of innovation at Nestlé Purina, and they have a team of specialists that focus on precise problems regarding pets’ health. The focus of the company’s strategic direction is to ensure that the supplements are of good quality and are scientifically proven. In meeting business objectives, Nestlé Purina allocates funds towards educating consumers and guiding pet owners toward making healthy choices for their pets.
 

Some of the eminent market participants operating in the pet dietary supplements market include:

• Ark Naturals
• Bayer
• Blue Buffalo Pet Products
• Food Science Corporation
• Four Paws
• Mars PetCare
• Nestle Purina PetCare
• Nutramax Laboratories
• PetHonesty
• Vibrac
• Zesty Paws
• Zoetis
   

Pet Dietary Supplements Industry News:

• In December 2024, General Mills acquired Whitebridge Pet Brands' North American premium Cat feeding and pet treating business from NXMH for USD 1.45 billion, valuing the growth leader in these segments.
   
• In November 2024, Morgan Stanley Capital Partners acquired FoodScience, a pet and human nutritional supplement provider, from Wind Point Partners, with Sharon Rossi remaining its CEO.
   
• In November 2023, General Mills purchased Fera Pets, which is a pet supplement-based company founded by veterinarians.
   
• In August 2023, PAI Partners reached an agreement with J.H. Whitney Capital Partners to purchase Alphia Inc, a transaction estimated at approximately USD 1 billion.
   

The pet dietary supplements market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Pills/tablets
• Chewables
• Powders
• Others

Market, By Supplement Type

• Multivitamins
• Probiotics & prebiotics
• Antioxidants
• Proteins & peptides
• Glucosamine
• Others

Market, By Price Range

• Low (
• Mid (USD25-USD50)
• High (>USD50)

Market, By Pet Type

• Dogs
• Cats
• Horses
• Birds
• Fish & aquatic pets
• Others (rabbits, goats, etc.)

Market, By Application                   

• Skin & coat
• Hip & joint
• Digestive health
• Calming/stress/anxiety
• Weight management
• Others

Market, By Distribution Channel

• Online channels
  • E-commerce
  • Company websites
• Offline channels
  • Specialty stores
  • Mega retail stores
  • Others (departmental stores, pharmacy, etc.)

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE