Pet Care Market – By Type, By Animal, By Distribution Channel, Global Forecast 2024 – 2032

Pet Care Market Size

The global pet care market size was valued at USD 304.4 billion in 2023 and is anticipated to grow at CAGR of 6.8% between 2024 and 2032. The rising trend of pet humanization and increased consumer spending on pet care products and veterinary services are the major growth drivers. As owners increasingly consider the pets as a part of their family, the average amount spent per household on pets is rising.
 

For instance, according to the European Pet Food Industry Federation (FEDIAF) article, published in 2019, cats continue to be the most popular pet in the European household with a population of 77.4 million in the European Union and 106.4 million in Europe and Russia.
 

In addition, the popularity of dogs across the region has upsurge significantly, with 68.5 million dogs in the European Union, 87.5 million in Europe and Russia in 2019. The increasing social acceptance of pets has stimulated pet adoption. Older pets are said to be perfect companion for senior citizens as they do not require exceptional care and nutrition. Pet adoption is also perceived to assist in low blood pressure, depression, and loneliness, thus, fuelling number of pet adoption during the forecast timeframe.
 

There has been a surge in demand for pet insurance due to increased awareness regarding pet insurance, a shift from pet ownership to pet parenting, and increased pet adoption across the globe. For instance, as of 2021, the number of insured pets surged by around 28% in the U.S. Among the insured pets, dogs account for around 81%, while cats account for over 18%. Although, there has been a substantial surge in the number of insured pets in the recent years. According to the North American Pet Health Insurance Association, there has been an increase of about 18% in the number of insured pets during 2017-2018, in the U.S. Further, the number of insured pets in 2021 was 26% higher than in 2020 and 63% higher than in 2018. Thus, surging demand for pet insurance coupled with the growing number of insured animals will drive the market expansion.
 

Pet care industry is inclusive of several sub-markets such as sale of pet food (medicated nutritional), pet care products (veterinary care products, supplies/OTC medications) and pet services (medical veterinary services, pet grooming/boarding, day care, and pet insurance, among others).
 

Pet Care Market Trends

• The demand for mobile pet grooming is increasing owing to the increasing awareness related to the importance of pet grooming. Grooming services including brushing, bathing, and nail clipping enable pet owners to maintain both the appearance and physical health of their pets.
   
• Mobile grooming is a convenient option for elderly people and pets that get stressed through traveling by car. In the UK, mobile pet grooming service providers including Mobile Dog Wash and Pooch Mobile are offering franchise opportunities.
   
• These service providers in the European countries are emphasizing the use of sustainable technologies, offering eco-friendly products & solutions, and providing early morning, late-night, and weekend appointments.
   
• The demand for Mars Incorporated pet food brands including Whiskas, Sheba, and Cesar among others offering protein enriched food that support healthy development & growth of pet is increasing in European countries. Hence, market players are emphasizing on the health and wellness of pets to target a rising percentage of consumers that prefer high-quality protein in pet food.
   
• Moreover, the upsurge in preference for professional grooming facilities has surged the number of mobile pet grooming service providers that offer brushing, professional shampooing, clipping, and other facilities for animals.
   

Pet Care Market Analysis

Based on type, the market is segmented into pet care products and pet services. The pet care products segment is further classified based on products and distribution channels. By product, the pet care products segment is classified into pet food, pet healthcare products, hygiene products, and other pet care products. Whereas, on the basis of distribution channel the pet care products segment is classified into stores, e-commerce, and other distribution channels. The pet care products segment accounted for significant market share of 72.7% in 2023 and is expected to reach USD 393 billion by 2032 from USD 221.3 billion in 2023.
 

• This considerable market share is majorly attributed to the increasing pet ownership, growing demand for pet care products such as veterinary medicines, dietary supplements, hygiene products, and availability of wide range of pet foods.
   
• Pet parents are focusing on spending more on pet food, dietary supplements, hygiene products, and pharmaceuticals to provide the best for their pets.
   
• For instance, according to a published research article, approximately 20% more dogs were purchased in the year 2020 in comparison with the earlier years in Germany. The increasing adoption of pets is set to promote the demand for pet care services.
   
• Also, the increasing spending capacity of the population coupled with growing emphasis on pet care and adoption is projected to influence its segmental size over the coming years. As a result, these factors are projected to significantly influence the segmental revenue share over the forecast period.
   
• Further, the expansion of e-commerce platforms and availability of home delivery services offered by online stores are expected to boost the segmental growth.
   

Based on the animal, the pet care market is categorized into dogs, cats, fishes, birds, horses, and other animals. The dogs segment dominated the global market with a share of 60.4% and was valued at USD 183.9 billion in 2023.
 

• This substantial growth is attributed to the rising adoption rate of dogs as companion animals coupled with growing expenditure on dogs. According to the American Pet Products Association's 2021-2022 National Pet Owners Survey, around 69 million households own a dog. Similarly, a dog owner spent on average USD 1,400 on a dog throughout the year.
   
• Thus, the higher adoption rates along with increased spending is expected to propel the segmental growth. Thus, the higher adoption rates along with increased spending is expected to propel the segmental growth.
   
• Growing disposable income in developing economies and launch of advanced dog specific products will spur segment growth during the forecast timeframe.
   
• Moreover, the increasing focus of manufacturers on development of grooming products for dogs to meet the growing demand of pet owners is set to further propel market growth.
   

North America pet care market was valued at USD 146.7 billion in 2023 and is projected to reach USD 255.3 billion by 2032 growing at a CAGR of 6.4% over the forecast years.
 

• High rates of pet ownerships in the region coupled with availability of advanced pet care products and services, drives the market growth. 
   
• This sustained market growth is majorly attributed to the deep penetration and an embedded network of pet stores that offers customers with wide accessibility & high-quality products. As per a published report, in 2022, there are more than 12,000 pet stores in the U.S.
   
• Moreover, majority of the market players have their own stores and franchised outlets that provide branded and premium products at the end-user’s disposal. As a result, the wide accessibility to pet supplies even in the remotest areas offer by pet stores is set to push the segmental growth.
   
• Also, the market players are keen on providing innovative products and services to cater to the high demand, which positively drives the market growth in the country.
   

Germany pet care market is anticipated to witness significant growth in coming years within the Europe market.
 

• The rising adoption of pet animals, high consumer preference for branded pet products, and surging expenditure on veterinary care is set to augment the market in Germany.
   
• Also, Germany is the largest pet population country in the Europe region following the UK and Poland. The rising usage of pets in ad campaigns and films have augmented the conviction of pet adoption among the general population. Pets are largely adopted by people for companionship. There has been a change in the drift from pet owners to pet parents that shows pets are considered as a part of the family these days.
   
• Furthermore, growing usage of pets in films and ad campaigns has triggered the notion of pet adoption among the general population.
   

India pet care market is poised to witness high growth over the analysis period in the Asia Pacific region.
 

• India has a large pet population with over 31 million pet dogs and 2.44 million pet cats. The increasing pet ownerships and rising disposable income in the country coupled with high expenditure on pet care will offer lucrative market growth opportunity in the country.
   
• In addition, rapidly expanding veterinary infrastructure in the country such as veterinary hospitals, clinics, as well as distribution channels such as retails stores and online platforms, will further enhance the market growth.
   

Saudi Arabia pet care market is set for lucrative growth in the Middle East and Africa market.
 

• The increasing pet ownership in the country, rising disposable income coupled with a rapidly expanding veterinary infrastructure will offer lucrative market growth opportunity in the country.
   
• The market is expected to witness growth in the pet care sector due to partnerships and collaborations between pet shelters and IoT solution providers. For instance, in November 2021, the Riyadh Animal Shelter partnered with Hikvision for new pet infrastructure and technological innovations. Under this partnership, Hikvision provided IP security systems to the Riyadh Animal Shelter to eliminate blind spots in the animal play yard.
   
• Therefore, increasing investments in veterinary care and pet wellness infrastructure in the country is driving the market growth.
   

Pet Care Market Share

The global pet market is fragmented in nature, with major organizations, local small players, and start-ups joining the industry competition. Top players operating in the pet care industry include Hill’s Pet Nutrition, Inc. (Colgate Palmolive Company), Mars Incorporated, Nestle Purina PetCare (Nestle S.A.), and PetSmart Inc. which account for an approximate share of 25% in 2023. The key industry players are consistently involved in creating new opportunities in the veterinary industry.
 

For instance, in March 2019, Hills’s Pet Nutrition announced a relaunch of the Science Diet brand involves the unique formulation, sizes, and packaging designs. This brand accounts for about half of Hill’s business in over 80 countries. This launch of innovative products helped the company to strengthen its product portfolio and increased its growth potential.
 

Dominant market players have also implemented expansion strategies to increase their presence in the market as well as enter new untapped markets. Nestle Purina PetCare is a notable player in the market which focuses on expanding their geographical presence. For instance, in May 2019, Nestle Purina Pro Plan Veterinary Supplements introduced Calming Care, a new management option for owners whose dogs experience anxious behaviours’. This new launch helped the company to expand its product portfolio.
 

Pet Care Market Companies

Prominent players operating in the pet care industry include:

• Ancol Pet Products Limited
• Blue Buffalo Pet Products
• Champion Petfoods
• Chewy
• Freshpet
• Heristo akteingesellschaft
• Hill's Pet Nutrition (Colgate Palmolive Company)
• IDEXX Laboratories
• J.M. Smucker
• Mars
• Nestle Purina PetCare (Nestle SA)
• Petco Animal Supplies
• Petmate Holdings
• PetSmart
• Spectrum Brands
• Zoetis
• Zooplus
   
• The firms are engaged in an innovative product launch to expand their product portfolio and extend their services to expand their customer base.
   
• Companies focus on offering a wide range of products such as pet foods, medicines, dietary supplements, and services. This helps the company serve a broad customer base.
   
• Market players also focus on building strong distribution networks to enhance their market penetration and gain global reach.
   

Pet Care Industry News:

• In June 2024, ADM announced the European launch of seven pet product formulas designed for a market that increasingly prioritizes the holistic health of pets. This strategic initiative helped the company to strengthen their product portfolio and enhance their revenue growth.
   
• In April 2024, ProMach announced the launch of its Pet Care Solutions group, offering a diverse portfolio of solutions tailored to the specific needs of pet food manufacturers. This product launch helped the company to broaden its product offerings and generate revenue.
   
• In February 2023, Mars Petcare, part of Mars, Incorporated, completed its the acquisition of Champion Petfoods. Champion Petfoods offers premium pet food. Champion Petfoods is a great addition to Mars Petcare, complementing its global portfolio across pet nutrition products and health services.
   
• In February 2022, Petco Health and Wellness Company, Inc. entered not a strategic initiative with Rover.com (an online marketplace for pet care) to connect Petco customers to pet sitting, boarding and dog walking services. This helped the company to increase its market penetration.
   

The pet care market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Type

• Pet care products
  • By product
    • Pet food
      • Nutritional
      • Medicated
    • Pet healthcare products
      • Pharmaceuticals
      • Dietary supplements
    • Hygiene products
    • Other pet care products
  • By distribution channel
    • Stores
    • E-commerce
    • Other distribution channels
• Pet services
  • Veterinary medical services
  • Pet grooming
  • Pet boarding and daycare
  • Training services
  • Pet insurance

Market, By Animal

• Dogs
• Cats
• Fishes
• Birds
• Horses
• Other animals

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Sweden
  • Switzerland
  • Austria
  • Belgium
  • Poland
  • Romania
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Philippines
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE