Personalized/Customized Skin Care Market Size - By Product Type, By Category, By Price, By Consumer Group, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 - 2034

Personalized/Customized Skin Care Market Size

The global personalized/customized skin care market was estimated at USD 25.1 Billion in 2024. The market is expected to grow from USD 26.6 Billion in 2025 to USD 47.4 Billion in 2034 at a CAGR of 8.3%.
 

The personalized/customized skin care market growth is shaped by increasing consumer interest in personalized skincare products. Consumers are already coming to the realization that skin has various types, and therefore settling towards products tailored towards their specific skin needs and types. Users see this most prominently in skincare, where people search for solutions to problems like acne, dryness, or aging. Personalized products cater to individual skin needs and almost always yield better results. As consumers become increasingly educated about skincare ingredients, they choose products that fit their skin types. AI-based recommendation tools or expert advice allow people to create customized skincare routines more easily.
 

Emerging technology such as artificial intelligence and data analytics are helping brands provide these personalized solutions. With the rise in e-commerce and direct-to-consumer sales, personalized skincare has also become more accessible. US skincare market growth in 2023 (up 5.6% year-on-year) is largely being driven by higher demand for personalized products, according to government-run data.
 

Skincare brands are learning as their consumers are informed, so they are looking for personalized skincare. This is indicative of growth in the market as various people are looking for products that work specifically for them,  and the availability of these products is only fueling this growth.
 

Personalized/Customized Skin Care Market Trends

Skin-care brands are embracing A.I. and skin analysis tools to create products that meet specific needs. AI diagnostic examines, online consultations, and skin-diagnostic devices all aid consumers in identifying products that will perform for their skin type and issues. According to the government report, the AI market in the beauty market will continue to grow at a CAGR of greater than 20% during the forecast period.
 

As consumer behavior trends towards clean and sustainable, so too are natural and vegan skincare are becoming increasingly popular. Government data shows regulations encouraging sustainable practices in the beauty market are up 15% over the past five years.
 

Skin care is becoming increasingly personalized and effective and is now even more accessible due to direct-to-consumer (DTC) models and e-commerce platforms. These days,  many brands are using online quizzes, virtual consultations, and even delivery services to provide tailored products. E-commerce beauty sales rose 25% overall in 2023, according to government statistics, driving the DTC models.
 

Personalized/Customized Skin Care Market Analysis

Based on product type, the market is segmented as cleanser, face serum, moisturizer, active, body lotion, body duo, and others. In 2024, the Moisturizer segment generated a revenue of USD 6.8 billion and is expected to grow at a CAGR of around 9% during the forecast period.
 

• Customers are looking for moisturizers to address specific skin problems like dryness, sensitivity, acne, or aging. Personalized moisturizers help by providing extra hydration, reducing inflammation, or targeting specific skin issues. This has increased the demand for moisturizers suitable for all skin types, including oily, dry, combination, and sensitive skin.
   
• Additionally, consumers are now more focused on skin health and overall well-being. This has led to higher demand for moisturizers with ingredients like vitamins, antioxidants, and natural extracts. Personalized products ensure users get the right mix of ingredients to improve their skin's health and appearance.
   
• Moisturizers are easier for consumers to use compared to advanced skincare products. Their simplicity makes them a popular choice for people looking for easy solutions. According to government data, the U.S. skincare market grew by 5% in 2023, with moisturizers being one of the top-selling product categories. This growth is supported by better consumer awareness and the rise of customized skincare products, making moisturizers a key part of the market.
   

Based on consumer group, the personalized/customized skin care market is segmented as men, women, and kids. In 2024, the women segment accounted for over 69.1% and is expected to grow at the rate of 8.4% till 2034.
 

• There are a few reasons as to why women are dominating the growth of the personalized/customized skin care industry. They tend to be a larger segment, aware of skincare and more beauty and self-care focused. They then seek products that will impact problems, including acne, pigmentation, aging, dryness, or sensitivity.
   
• Women are also more likely to use multiple skin care products, including cleansers, serums, moisturizers and masks. As a result, they are more inclined to purchase personalized products that can satisfy their requirements. Women spend nearly 30% more on skincare products than men, according to government data, they have a huge part to play in the huge surge market. They are also more attracted to customized products that give better and faster results because of social media.
   
• Feminine beauty products are also going the way. They love tools like AI quizzes and online dermatologist consultations. Moreover, spending on wellness and self-care has increased by 15% yearly according to government reports, meaning that the demand for personalized skincare products further supports overall health and well-being.
   

Based on distribution channel, the market is segmented as online and offline. The offline channel segment is expected to hold a major share of 66.2% in 2024.
 

• Offline channels dominate the personalized/customized skin care market. Consumers trust, and wherever possible,  they want to see, touch, and try products to be sure before they buy, especially with skincare that affects their skin health. Physical stores also let customers get face to face with beauty experts or dermatologists who can provide advice and products tailored to their specific skin needs. The stores also offer services such as skin analysis machines that assist customers in identifying their proper products to address their skin type and concerns.
   
• Shopping at physical stores offers a chance for customers to interact directly with sales staff,  ask questions and receive immediate answers. In most cases, we can take the product home immediately, there is no need to wait for a delivery. In smaller or additional established markets where online shopping is not common, such as some developing markets, offline stores are favored as an accessible and personal shopping option.
   

• In 2024, North America dominated the personalized/customized skin care market with accounting to around 37.2% of the global market share and generated around USD 9.3 billion revenue in the same year. North America is currently the dominating region in the market for custom and personalized skincare owing to the high consumer awareness regarding skincare products and their contents. More than 60% of regional consumers, based on the U.S. Census Bureau, are seeking skincare solutions according to need. One of the significant growth drivers is the use of AI and data analytics by brands to offer personalized skincare routines and product recommendations. The proliferation of e-commerce has further facilitated access to such products for consumers online. The rise of personal wellness and self-care has also created space for personalized cosmetics. Players like Function of Beauty, Curology and Neutrogena drive innovation and product availability, adding to the overall size of the market.
   
• Personalized/customized skin care market is the fastest-growing market in the Asia-Pacific region. And this trend is fed by economic growth and the rise of a middle class in countries such as China, India, and South Korea. As a result, the demand for skincare solutions addressing problems such as acne, pigmentation and aging is expected to lead the region's middle-class population to rise to 3.5 billion by 2030,  according to the Asian Development Bank. Japan and South Korea, for example, are on the forefront of beauty technology, with digital platforms that provide customized recommendations for skincare products. Consumer behaviors are influenced by the popularity of k-beauty trends, increasing demand for customizable skincare products.
   
• Demands for clean, sustainable and natural products are driving the growth of Europe's personalized/customized skin care market. According to the European Commission, more than 70% of consumers in the area prefer products with clear lists of ingredients. Countries such as Germany, France, and the UK, which also have a more aged population, are creating a need for personalized anti-aging products. Europe has some of the highest standards when it comes to regulatory processes about safety and quality of product, which is what is fueling this demand for AI-based tools for accurate skincare regimes. The pursuit of wellness and self-care continues to drive demand for personalized skincare solutions across the region.
   

Personalized/Customized Skin Care Market Share

• Major companies are driving the growth of the Personalized/Customized skincare market through different strategies including L'Oréal S.A., Aptar Beauty+Home, Function of Beauty, Curology and Johnson & Johnson. The other companies use advanced technologies like AI and data analysis to provide customized skin care products based on skin types and skin concerns. For example, the acquisition of AI-enhanced tools such as ModiFace by L’Oréal facilitates the development of personalized skincare recommendations, and the Function of Beauty’s algorithms are designed to create products tailored to customers’ individual needs. Curology has leveraged its dermatology-based model, offering prescription-grade products customized to individual needs. Delivering Innovation in Personalization One of the industry leaders in personalized formulations and dispensing systems is Aptar Beauty+Home, a global leader in the design and delivery of innovative packaging to the beauty and home care segments.
   
• The diversified health care company Johnson & Johnson focuses on combining dermatological science with personal care gels, which gives their offerings credibility among consumers who seek trusted brands such as Neutrogena. Moreover,  several of these firms are implementing direct-to-consumer business schemes as well as e-commerce channels that make it easier than ever for people to buy from them. In addition, their focus on online consultations and telemedicine enables a better alignment with consumer requirements, assisting in the development of effective tailored solutions. But the market itself is very fragmented with lots of players from global companies to niche brands catering to specifically formulated skin solutions. These companies, by directing their music at such three areas — consumer-centric focus, tech innovation and clinical endorsement — have also defined and driven the personalized skincare businesses and their market.
   
• Top companies in personalized/customized skin care market offer a range of personalized products that cater to the specific skin requirements and preferences of an individual. L'Oréal S.A.: L'Oréal provides targeted skincare with its Lancôme brand by offering custom products tailored to skin types and concerns like aging, hydration, and pigmentation. L'Oréal also uses ModiFace technology, powered by artificial intelligence, so that users can call on specific skincare regimens. Aptar Beauty+Home has focused on more innovative packaging solutions and smart dispensing systems, including airless pumps—that allow brands to offer customized skincare products that often come with adjustable dispensing for serums and creams. Function of Beauty is best known for its customizable line of skincare, where consumers can create a product that suits their individual skin type, skin concerns, and fragrance profile. They offer facial cleansers, moisturizers, serums, and masks that are designed to combat problems including acne, dryness, and aging.
   
• Curology also offers prescription topical skincare products tailored by a licensed dermatology provider, providing custom formulations for conditions such as acne and hyperpigmentation. Customers get tailored treatment regimens that include cleansers, moisturizers, and topical medications. Finally, Johnson & Johnson’s Neutrogena brand has similar AI-enabled technology and uses tools like the Neutrogena Skin360 app to analyze skin type and recommend skincare routines specific to a user’s skin, providing solutions like customized cleansers, serums, and moisturizers to treat issues such as aging, acne, and dryness. Companies are using tech, expert advice and consumer insights to develop skincare products that are ever more customized to meet the needs of the booming demand for personalized beauty.
   

Personalized/Customized Skin Care Market Companies

Major players operating in the personalized/customized skin care industry are:

• Aptar Beauty+Home
• Atolla
• BareMinerals Made-2-Fit
• BIOeffect
• Curology
• Function of Beauty
• Johnson & Johnson
• Kiehl’s Apothecary Preparations
• L'Oreal Perso
• LUMAVERA Custom Blends
• Proven Skincare
• Skin Authority MySkinBuddy
• Skin Inc. My Daily Dose
• SkinCeuticals Custom D.O.S.E
• Urban Natives Pvt. Ltd.
• Younique Uology 
   

Personalized/Customized Skin Care Industry News

• In August 2023, L'Oréal purchased Aesop, a luxury Australian cosmetics company specializing in body care, haircare, and skincare products. Aesop’s artisanal formulas are as distinctive & high-quality as its products: from exfoliating hand washes to scented body lotions & handcrafted incense kits.
   
• In September 2022 L’Oréal acquired the highly regarded American skincare brand Skinbetter Science, a physician favorite. Skinbetter Science is known for its high-tech, high-performance, dermatological products that offer both powerful effectiveness & enjoyable sensory experiences via the mixture of unique active ingredients and luxurious textures.
   
• In February 2022, Beiersdorf acquired Chantecaille Beaute Inc. USA. Chantecaille’s worldwide operations are now integrated into the Beiersdorf Group, where it operates as a standalone company within the consumer business. Beiersdorf Group: Chantecaille is an independent company and acts as a supplementary/premium niche brand within Beiersdorf Group.
   

The Personalized/Customized Skin Care market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

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Market, By Product Type 

• Cleanser
• Face serum
• Moisturizer
• Active
• Body lotion
• Body duo
• Others (face masks, lip care, eye creams, etc.)

Market, By Category

• Face care
• Body care

Market, By Price Range

• Low
• Medium
• High

Market, By Consumer Group

• Men
• Women
• Kids

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia