Personalized/Customized Skin Care Market - By Product Type (Cleanser, Face Serum, Moisturizer, Active, Body Lotion, Body Duo), By Category (Face Care, Body Care), By Price Range, By Consumer Group, By Distribution Channel & Forecast, 2024 - 2032

Personalized/Customized Skin Care Market Size

Personalized/Customized Skin Care Market was valued at approximately USD 23.7 billion in 2023 and is estimated to register a CAGR of around 6.4% between 2024 & 2032.
 

One-size-fits-all skincare products are being replaced with customized skincare regimens that address the specific skin demands of each customer. The demand for more specialized & efficient treatments that target particular skin issues, including sensitivity, pigmentation, aging, and acne, is influencing this change. Customized skincare regimens based on individual skin assessments are offered by brands such as Curology and SkinCeuticals, increasing consumer happiness & loyalty.
 

The increased cost of customized skincare products can be attributed to various factors such as Research and Development (R&D), technology, and premium ingredients. Exorbitant expenses might prevent a wider range of consumers, especially those in the lower-income/price-sensitive groups, from accessing personalized items. Customized skincare frequently involves gathering private customer data, including genetics and skin type details, presenting issues with data security & privacy.
 

Personalized/Customized Skin Care Market Trends

The personalized skincare revolution is primarily driven by technological breakthroughs. Large-scale datasets are analyzed by Artificial Intelligence (AI) and Machine Learning (ML) algorithms to produce customized recommendations. Products tailored to a person's genetic composition are enabled by genomic technologies. AI is used by businesses such as Proven Skincare to produce unique formulations by analyzing data from over 100,000 skincare products & over 8 million skin profiles. Skin DNA testing kits, including those made by Skinshift, provide genetic insights into a person's skin type, enabling highly customized skincare regimens.
 

Personalized/Customized Skin Care Market Analysis

Based on product type, the market is segmented into cleansers, face serum, moisturizer, active, body lotion, body duo, and others. In 2023, the moisturizer segment accounted for a revenue of around USD 6.5 billion and is expected to reach USD 11.9 billion by 2032. Customers have become more conscious of the unique requirements of their skin, which change depending on age, skin type, lifestyle, and environment. A preference for moisturizers that are specially prepared to satisfy the needs of individual skin types is emerging from this heightened awareness. AI-driven technologies are used by businesses such as Clinique iD & Proven Skincare to evaluate skin disorders and suggest customized moisturizers that target certain issues such as dehydration, redness, or aging.
 

Based on consumer group, the personalized/customized skin care market is segmented into men, women, and kids. In 2023, the women segment emerged dominant, commanding a market share of approximately 69%, and is expected to reach 70% by 2032. Women tend to seek skincare products that explicitly address concerns about dryness, sensitivity, age, and hormonal fluctuations. The personalized/customized skincare market is expanding as a result of shifting consumer desire toward individualized goods. Social media influencers that advocate customized skincare products and beauty brands have a big impact on women. Customized solutions are becoming more popular as a result of women having a place to discuss their skincare routines and learn about new products on platforms including YouTube & Instagram. Products for anti-aging skincare that are tailored to each woman's needs depending on her skin type and issues about aging are available from brands such as Clinique and Olay.
 

North America held the largest market share of approximately 37% in 2023 and is anticipated to reach USD 15.7 billion by 2032. North America has a highly developed e-commerce scene that makes individualized skincare products easily accessible to consumers. The process of customization is facilitated by digital tools and online platforms, which makes it simpler for customers to receive customized skincare solutions. Customers can design customized skincare routines from the comfort of their homes with the help of platforms such as Function of Beauty and Skinsei, which provide thorough online skin exams and customization possibilities. The distribution & accessibility of customized skincare products are facilitated by a robust e-commerce infrastructure, which propels the market expansion in North America.
 

The U.S. dominated the North America personalized/customized skin care market with a revenue of over USD 6.9 billion in 2023 and is expected to grow at a CAGR of 6.9% during the forecast period. Strong emphasis on wellness & health in the U.S., with skincare playing a key role in this movement is driving market growth. Customers are increasingly seeking customized skincare solutions that treat particular health issues and support their wellness objectives. Personalized skincare products with an emphasis on holistic wellbeing are offered by companies, such as Tatcha and Drunk Elephant, which appeal to customers who value their general health. The combination of wellness & health trends with skincare is fueling the demand for customized solutions and expanding the industry in the U.S.
 

Germany dominated the Europe market with a revenue of around USD 1.7 billion in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2032. German consumers are becoming more conscious of the significance of wellness & skin health, which is driving the demand for customized skincare products that provide focused approaches to preserving and enhancing skin health. The propensity of German consumers to spend money on high-end tailored skincare products is reflected in the sales figures of luxury brands such as Sisley and La Mer. Germany's strong economy and high level of disposable income encourage consumer investments in customized skincare products, which is fueling the market expansion.
 

China dominated the Asia Pacific personalized/customized skin care market with a revenue of around USD 1.7 billion in 2023 and is expected to reach around USD 3 billion by 2032. Chinese social media sites, such as Douyin, WeChat, and Weibo, are important in influencing customer trends and preferences in the skincare market. Key Opinion Leaders (KOLs) have the power to spread the word about customized skincare products to a large audience. Through partnerships with KOLs, brands such as Dr. Wu and Winona expose their customized skincare solutions to a vast audience on social media. Personalized skincare products gain awareness and appeal due to the impact of KOLs and social media, which supports the expansion of the Chinese market.

Personalized/Customized Skin Care Market Share

The market is fragmented, with several regional companies operating on a global scale. In 2023, L'Oréal S.A., Aptar Beauty+Home, Function of Beauty, Curology, and Johnson & Johnson led the market. These corporations strategically deploy mergers, acquisitions, partnerships, and facility expansions to expand their customer base, broaden their product offerings, and establish a stronger foothold in the market. They also leverage their vast distribution networks and resources to explore new markets.
 

Personalized/Customized Skin Care Market Companies

Major players operating in the market are:

• Aptar Beauty+Home
• Atolla
• BareMinerals Made-2-Fit
• BIOeffect
• Curology
• Function of Beauty
• Johnson & Johnson
• Kiehl’s Apothecary Preparations
• L'Oréal Perso
• LUMAVERA Custom Blends
• Proven Skincare
• Skin Authority MySkinBuddy
• Skin Inc. My Daily Dose
• SkinCeuticals Custom D.O.S.E
• Urban Natives Pvt. Ltd.
• Younique Uology
   

Personalized/Customized Skin Care Industry News

• In August 2023, L'Oréal acquired Aesop, a prestigious Australian luxury cosmetic company known for its wide selection of body care, haircare, and skincare products. Aesop is known for its unique & high-quality formulas, which are evident in its selection of products, which includes exfoliating hand washes, scented body lotions, and handcrafted incense kits.
   
• In September 2022, L'Oréal acquired the esteemed American skincare brand Skinbetter Science, which is well-liked by physicians. Skinbetter Science is renowned for its state-of-the-art dermatological solutions that deliver both efficacy & delightful sensory experiences by combining unique active components with opulent textures.
   
• In February 2022, Beiersdorf completed the acquisition of Chantecaille Beaute Inc., USA. The global activities of Chantecaille are now part of the Beiersdorf Group, where it functions as a separate company under the consumer business division. Chantecaille works independently and functions as a supplementary & niche brand within the Beiersdorf Group.
   

The personalized/customized skin care market research report includes in-depth coverage of the industry with estimates & forecasts in terms of volume (Million Units) & revenue (USD billion) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Cleanser
• Face serum
• Moisturizer
• Active
• Body lotion
• Body duo
• Others (face masks, lip care, eye creams, etc.)

Market, By Category

• Face care
• Body care

Market, By Price Range

• Low
• Medium
• High

Market, By Consumer Group

• Men
• Women
• Kids

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA