Personal Lubricants Market - By Product Type (Water-based, Silicon-based, Oil-based, Hybrid), By End User (Male, Female), By Distribution Channel (Online Stores, Drug Stores, Hypermarkets & Supermarkets, Specialty Stores) & Global Forecast, 2023-2032

Personal Lubricants Market Size

Personal Lubricants Market size was valued at USD 1.4 billion in 2022 and is poised to record more than 9% CAGR from 2023 to 2032. The rising desire of the geriatric population to have an active sex life will influence market growth.
 

Personal lubricants are expected to witness considerable demand on the back of the growing elderly population base around the world and the sizeable number of baby boomers who engage in active sex life. A large proportion of sexually active people, rising sexual awareness along with the use of lubricants to increase sexual satisfaction will present growth prospects for personal lubricant brands in the years to come. With the increasing openness, passion, excitement, adventure, and desire for unique sexual health products and accessories, product adoption is expected to rise through 2032.
 

People are expressing more interest in trying new sexual wellness products like sex toys, lubricants, and condoms. In England, more than 86% of men and 60% of women in the 60–69 age group and 59% of men and 34% of women in the 71–75 age group reported having an active sex life. Over the coming years, the demand for the product will increase as personal lubricants gain popularity due to their enhanced benefits during sexual activity.
 

The demand for personal lubricants would be negatively impacted by the lack of understanding and sufficient care by the elder population in emerging countries. Personal lubricant consumption and demand could decline due to the lack of knowledge among elderly people about the application and correct care. However, the demand for these lubes will be driven by expanding awareness campaigns and initiatives by public and private organizations about sex education and related sexual health items.
 

Personal Lubricants Market Analysis

Personal lubricants market size from the water-based lubricants segment reached more than USD 750 million by 2022. Water-based lubes are used to avoid dryness and pain in the vaginal area during any sexual activity. These lubricants are becoming more popular due to their increased compatibility with sex toys, improved lubricating efficiency, gel-like consistency, latex condoms, ease of cleaning, and cost-effectiveness, among other advantages. The introduction of novel products by various manufacturers, such as fertility lubricants, as well as the widespread availability of goods like KY Jelly Personal Lubricating Gel, ASTROGLIDE Liquid, and Durex Play Tingling Cooling Lubricant, are expected to support market expansion.
 

Personal lubricants market share from the female user segment is forecasted to surpass USD 1.4 billion by 2032. The recent increase in demand for feminine-focused personal lubricant products is anticipated to lead to market value. There is high demand for sexual lubricants in developed regions like North America and Europe due to their rising knowledge. The abundance of brands offering women-related sexual wellness products will boost market revenue. Moreover, the incidence of vaginal dryness, pain, and dyspareunia among women as well as other sexual issues may increase the demand for women lubricants.
 

Personal lubricants market from the drug stores distribution channel segment is predicted to record more than 9% CAGR from 2023 to 2032. Sales of sexual health items at drug shops will increase will spreading public awareness regarding these products. Drug stores are actively promoting sexual wellness items like condoms, sexual enhancement supplements, and personal lubricants to boost sales. An increase in the number of pharmacies in low- and middle-income countries would offer impetus to the market.
 

North America personal lubricants market size is anticipated to reach over USD 1.2 billion by 2032 owing to the substantial presence of manufacturers and distribution networks that make these products easily accessible in the region. With the low social stigma associated with sexual items and the widespread availability of personal lubricants via online retailers, medicine stores, and supermarket chains, personal lubricants have high customer preference. The adoption of personal lubricants will be influenced by their multiple benefits which are anticipated to accelerate North America market trends.
 

Personal Lubricants Market Share

• BioFilm IP LLC
• Mayer Laboratories Inc
• LifeStyles Healthcare Pte Ltd
• Trigg Laboratories
• The Yes Yes Company Ltd
• Überlube
• Sliquid LLC,
• Toaster Labs Inc
• Cupid Limited
• Reckitt Benckiser Group plc
• Lovehoney Group Ltd.
• Church & Dwight Co., Inc.,

are some of the key leaders in the market. Industry participants are focusing on improving the quality of existing products while developing new ones.
 

The personal lubricants market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments:

Click here to Buy Section of this Report

By Product Type

• Water-based
• Silicon-based
• Oil-based
• Hybrid

By End User

• Male
• Female

By Distribution Channel

• Online Stores
• Drug Stores
• Hypermarkets & Supermarkets
• Specialty Stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Switzerland
  • Denmark
  • Sweden
  • Poland
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • New Zealand
  • Singapore
  • South Korea
  • Thailand
  • Taiwan
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
• Middle East & Africa
  • South Africa
  • Israel
  • Turkey