Personal Development Market Analysis

The personal development market from personal coaching/training segment dominated around USD 14.96 billion revenue in 2022. Financial coaching programs by educational institutes are bolstering the personal coaching/training segment growth. For instance, in July 2023, Monroe Community College in New York secured a grant from the National Council for Workforce Education (NCWE) to initiate a financial coaching initiative for students. This grant will enable the establishment of a sustainable framework designed to enhance student retention rates and improve their financial wellness.

The increased demand for executive & leadership coaching is also augmenting the personal coaching/training segment growth. As executives from reputed organizations are constantly vying for improvements in leadership, the demand for related coaching programs is expected to grow.

The skillset enhancement segment accounted for 30% of the personal development market share in 2022, driven by the growing importance of continuous learning and adaptability in a rapidly changing job landscape. The digital age and automation trends have created a demand for upskilling & reskilling, motivating individuals to seek resources including online courses, workshops, and coaching to acquire new skills & stay competitive. Additionally, the pursuit of career growth and economic security fuels the need for skill development, propelling segment growth in the market.

North America personal development market held over 34% of revenue share in 2022. The region has witnessed a significant shift in recognizing and prioritizing mental health. This increased awareness has led to a surge in demand for personal development resources that address mental & emotional well-being. Stress, anxiety, and burnout are prevalent concerns, prompting individuals to seek out personal development solutions such as mindfulness practices, stress management programs, and emotional intelligence training.