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Premium Report Details
Base Year: 2023
Companies covered: 12
Tables & Figures: 50
Countries covered: 19
Pages: 135
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Perfume Market
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Perfume Market Trends
Consumers are increasingly gravitating towards personalized fragrance experiences, driven by a desire for unique and individualistic products. In response, brands are introducing customizable options that allow people to craft bespoke scents tailored to their personal tastes. This trend reflects a broader shift towards personalization in consumer products, with fragrance companies innovating to offer bespoke solutions that cater to individual preferences and enhance the overall sensory experience. For instance, Jo Malone stores, owned by Lauder, provide fragrance consultations, allowing shoppers to create personalized products.