P2P Rental Apps Market Size - By Rental, By Platform, By End Use, Analysis, Share, Growth Forecast, 2025 - 2034

P2P Rental Apps Market Size

The P2P rental apps market was valued at USD 17.7 billion in 2024 and is projected to grow at a CAGR of 10.9% between 2025 and 2034. Parallel to the rise in the sharing economy, there is a greater demand for service-oriented businesses, which must be taken into consideration when analyzing the market. As the world becomes more inclined to the idea of renting rather than buying a product, peer-to-peer rental platforms are becoming all the more popular.
 

Moreover, mobile enabled the use of electronic payments and the development of software with user-friendly interfaces to facilitate the peer to peer rental of cars, bicycles, tools, and other personal possessions which is likely to contribute to expansion in the market. Moreover, the P2P leasing market is expected to benefit greatly courtesy of these cohorts, for example, the millennials and Z’s, leaning towards environmentally conscious and access based consumption trends.

A example of this is the Ejaro car-sharing platform which is based in Saudi Arabia and managed to impressively secure 3.28 million dollars in a Pre-Series A funding round. In January 2024, the corporation underscored the significance of this investment depicting it as a key milestone in their operational and new product introduction plans which aims to transform the car rental leasing business in Saudi Arabia. Such an investment is expected to support Ejaro’s expansion and diversification strategy and improve the firm’s market position in the P2P car rental business as well as in the broader MENA region.
 

The P2P rental sector is predicted to grow quickly due to the increasing need for renting luxury cars and sport and outdoor equipment as well as motor homes. These items are valuable to buyers who only need them for a specific period of time. Moreover, rental service providers profit greatly from the additional marketing they set up to appeal to more users for these specific assets. This trend attracts even more users to switch to P2P renting platforms, let alone renting for different purposes.
 

P2P Rental Apps Market Trends

Machine learning and AI are changing the gig economy by shifting the focus to renting within the P2P rental apps industry. These technologies allow for faster calculations using algorithms into patterns of the users to offer the most suitable rentals for the users. The satisfaction of users increases, and thus there is more business to be done. Furthermore, it also leads to perfect competition. To improve the efficiency and trust that comes with these platforms, AI and machine learning assist in forecasting demand, detecting fraudulent activities, and setting appropriate prices.
 

Users have begun to rely more on P2P rental apps than traditional structures as they become more sophisticated alternatives. With this means, P2P rental apps attract a wider user base and increase their market share as well. Liability and insurance concerns form one of the greatest challenges in the P2P rental apps market. Due to the insufficient policy coverage across various asset classes and regions, users face uncertainty which almost always leads to risk.
 

Trust is hard to build and easily erased whenever a dispute arises overcompensation concerning damages or accidents relating to rented assets. Because of these factors, one must invest heavily in legal and comprehensive insurance solutions which ultimately increase operational costs. These problems ought to be resolved as they prevent market expansion since safety assurances have always mattered the most to users when renting.
 

P2P Rental Apps Market Analysis

• Based on platforms, the market is segmented into mobile apps and web-based platforms. In 2024, the mobile apps segment accounted for USD 11.3 billion and is expected to grow significantly over the forecast time frame.
   
• Mobile applications are taking over the P2P rental apps market as they have user-friendly interfaces and increased mobility.
   
• These apps also enhance the experience through geolocation, alerts and safe payment systems. It makes the exchange of information between users more the site users more convenient. The application of mobile oriented marketing strategies and incentives promotes user activity in application platforms. Therefore, as people continue to buy smartphones applications, P2P rentals will be predominantly used.
   

• Based on the end-use, the market is segmented into individual consumers and businesses & organizations. The individual consumers segment accounted for 75% of the P2P rental apps market share in 2023.
   
• P2P rental is purely consumer-driven because individuals desire to access various assets without incurring significant costs or legal bindings for long durations.
   
• The boom in the gig economy and willing workflows has enhanced the need for short-term rentals in many diverse areas. P2P systems give individuals more options regarding renter ship, costs, convenience, and monetizing assets. More and more individual users have increasingly adopted these systems because of easy access and social media influence.
   

• In 2024, U.S. accounted for a market share of over 68% in North America P2P rental apps market. The core values of Turo and Airbnb, which permit their growth in the peer-to-peer marketplace, are trust, innovation, user satisfaction, and transparency. The US has a well-cultured sharing economy, has a high population of smartphone users, and a tech-savvy population which enables it to dominate the P2P rental applications market. These factors place America on the top of the list for P2P rental services. With the desire to seek more affordable and flexible rental options on the rise, America stays in the lead.
   
• The P2P car rental services are growing and are supported by the high congestion charges and the low availability of parking space in some European cities. Europe’s strong shift towards a carbon-neutral economy is also a great driver for the P2P rental apps market. As people prefer seeking access to ownership to lessen their carbon footprints, P2P rental platforms are in a great position to meet the demands since they offer a wide range of flexible rental services. This shift is greatest among the younger generations, including millennials and Gen Z, who support sustainable consumption.
   
• P2P rental car applications are tapping into the continuously urbanizing Asia Pacific region and the subsequent increase in the middle class. With people flocking to cities, an affordable and accessible mode of transport is becoming a necessity; this makes P2P car rental convenient. Also, the high penetration of the internet and mobile phones in lesser-developed countries like China and India is also contributing to the early transition to P2P platforms. In addition, government initiatives supporting the sharing economy in many countries also act as a catalyst for new P2P rentals in the region.
   

P2P Rental Apps Market Share

• Airbnb, Vrbo, Booking.com, Turo, Zillow Rentals, Getaround, and RVshare collectively held a significant market share of 42% in the P2P rental apps industry in 2024. Airbnb has moved into a place of strength against its competitors by investing in different types of accommodation and experiences. The firm also places emphasis on the development of the user interface, as well as the security of transactions and sustainability. It combines proactive advertising with other important strategic alliances to win bigger market shares.
   
• Vrbo competes mainly with family and group vacationers and markets itself as specialized in whole-home rentals. It also makes use of the vast resources of its parent company, Expedia, to widen its market and offer competitive rates. By concentrating on superior customer service and access-limited listings, Vrbo seeks to establish itself as the premier top-of-the-market service.
   

P2P Rental Apps Market Companies

Major players operating in the P2P rental apps industry are:

• Airbnb
• Booking.com
• Fat Llama
• Getaround
• Outdoorsy
• RVshare
• ShareGrid
• Turo
• Vrbo
• Zillow Rentals
   

P2P rental apps market is blooming as stakeholders take advantage of the increasing interest within the sharing economy to provide platforms that effectively link renters and owners. Market players are striving to enhance user experience through smooth app usability, safe payment systems, and effective verification in order to foster existing user trust. There are many apps that target the specialized markets that facilitate rentals of defined niches such as vehicles, real estate, tools, or pieces of equipment and provide platforms that satisfy various consumer needs.
 

Adoption of new technologies, such as AI-enabled personal recommendations, is enabling the players to enhance the user experience. Tracking availability in real time, changing prices dynamically, and instant booking are some of the advanced features which are becoming standard and increasing user efficiency.
 

P2P Rental Apps Industry News

• In October 2024, Turo’s partnership with CrashBay can be called a successful collaboration since the goal of the partnership was to facilitate the process of handling auto claims and repairing vehicles for Turo hosts located in the USA and Canada. The tie up would provide Turo hosts with access to certified repair shops that would ensure fast and quality repairs whilst using the easy-to-use CrashBay platform. This integration enhances the entire concept of car sharing alongside easing the process of vehicle ownership.
   
• In September 2024, Turo being a car rental marketplace has partnered up with Uber to further expand their reach and the services they provide to their customers, as this ties up with Uber will enable them to add their vehicle offerings to the Uber application. The plans going forward include letting users from the UK, Canada, France and Australia rent a total of 1600 vehicle makes and models through the Uber Rent Application in 2025. This similar to the Turo goal also aims to the Uber customers to further expand the rental options available to them while also providing the Turo hosts with other means of earning money.
   

The P2P rental apps market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) from 2021 to 2034, for the following segments:

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Market, By Rental

• Property rental
  • Residential
  • Vacation Rentals
  • Shared Spaces
• Vehicle rental
  • Cars
  • Motorcycle & Scooter
  • Recreational Vehicle
• Equipment rental
  • Tools & machinery
  • Sports & fitness equipment
  • Photography equipment
• Others

Market, By Platform

• Mobile apps
• Web-based platform

Market, By End Use

• Individual consumers
• Businesses & organizations

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia
• Latin America
  • Brazil
  • Argentina
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa